Austrian ski champion launches his ski brand, Van Deer

The former Austrian Alpine ski champion Marcel Hirscher, who retired two years ago after numerous World Cup victories, has begun producing his own skis. His brand, Van Deer, is at least for now distributed only in Austria, through Bründl Sports, and in the Netherlands, through the Duijvestein Winterstore and Daka ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.