Consumer insights from the sporting goods industry – Page 16
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ArticleCovid has created many new young and female runners
Running has been one of the sports that have benefited the most from the Covid-19 pandemic, along with golf, cycling, home fitness, surfing, hiking and a variety of other outdoor sports. According to a global survey of 3,961 current runners, 28.76 of them started to run during the pandemic, Questioned ...
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News briefs
Sports retailers’ closures up by 84% year-on-year in Spain
Like in other countries, the pandemic has accelerated a reduction in the number of sporting goods stores in Spain, adding to factors such as the growing weight of e-commerce, the more selective distribution policies of the major sports brands and the general modernization of the trade. Some 372 sporting goods ...
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ArticleFESI report indicates a recovery in the sports goods sector
A new survey conduct in April by the Federation of the European Sporting Goods Industry (FESI) indicates that most sporting goods companies are now “on their way to recovery;” despite the difficulties they have been going through over the last 12 months. The picture is, however, quite diversified. The outdoor ...
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News briefs
Golf participation explodes in the U.K. and Ireland
Two new participation reports produced by Sports Marketing Surveys (SMS) – “2020 Great Britain Golf Participation Report” and “2020 Ireland Golf Participation Report” – have shown an increase in participation by a combined 2.3 million on-course adult golfers in Great Britain and Ireland last year. The reports are based on ...
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News briefs
Funwheels replace bikes in Russia
So far in 2021, Russia has experienced a slump in bicycle sales as compared to the last year, due to a high base of comparison and the booming popularity of scooters, according to research conducted by the Yandex.Market trading platform. Russian consumers have also started to buy fewer skateboards and ...
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News briefs
Spanish bike sales hit the 1.5m milestone
In 2020, Spain surpassed for the first time in history the milestone of 1.5 million bicycles sold in a single year. According to figures by Ambe, the Spanish bike industry association, released in collaboration with Cofidis, bicycle sales jumped by 24.10 percent to 1,565,233 units last year. The sector’s turnover ...
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News briefsGfK sees slow possible recovery of consumption in Germany
In its monthly study in Germany this May, GfK market researchers found consumer sentiment that has been “rather bright than muted,” because of falling illness rates and success in Covid-19 vaccinations. With more employees coming out of short-time or remote work and incremental re-openings of stores and restaurants, conditions are ...
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News briefs
U.K. competition watchdog sets out “green claims” principles for businesses
In 2020, the U.K. Competition and Markets Authority (CMA) announced that it was investigating the impact of “green” marketing on consumers. A recent analysis of websites, conducted alongside other global authorities, has shown that 40 percent of green claims made online could be misleading, the CMA said. The CMA is ...
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ArticleReport ranks Lululemon and Adidas highest for avoidance of forced labor
Of the 37 companies examined by KnowTheChain, the ten footwear or apparel companies that are most conscientious in terms of supply-chain labor policy, scored on a scale of zero to 100, are: Lululemon (89), Adidas (86), PVH (74), Gap (70), Primark (69), Nike (62), VF (62), Puma (58), H&M (55) ...
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Article
Wildberries: Extended work holiday boosts the market in Russia
Sales of sporting goods on Wildberries’ website jumped by 111 percent as compared to the year-ago period after Russia President Vladimir Putin backed a proposal by the head of Russia’s health watchdog to introduce a 10-day no-work holiday from May 1 to 11 to help prevent a surge in new ...
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ArticleOnline sports retailing will grow by 13% a year, Signa Sports United estimates
A new report issued by Signa Sports United (SSU) and compiled in cooperation with the Boston Consulting Group predicts that global sports participation will grow from 2.5 billion to 3.5 billion people by 2025, and that online sale of sporting goods will continue to increase overproportionately. It could be used ...
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Article
Stores remain closed in Germany, will reopen in France
Sporting goods stores and other so-called “non-essential” physical retail operations are re-opening in all the major European countries except in Germany. They are set to open again in France on May 19. They have been rising sharply in England and Wales since they were allowed to open again on April ...
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News briefs
Sports Direct voted “worst” sports shop in Britain by customers
Sports Direct has been ranked as the U.K.’s worst sports shop, according to a survey conducted by a consumer specialist agency, Which? The poll asked 10,909 members of Which? and the general public in November about their most recent experiences of purchasing outdoor and sporting equipment at 29 of Britain’s ...
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News briefs
Norway’s sports chains grew by 25% in Q1
The Norwegian sporting goods market as already gone up by 7 percent, as previously reported. Cold weather, abundant snow and restrictions on foreign travel helped the major Norwegian sporting goods retail chains to book a sales increase of almost 25 percent to 3.3 billion Norwegian kroner (€1.3bn-$1.6bn) in the first ...
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News briefs
Maersk sees tight maritime freight conditions until Q4
The world’s largest container shipping company, Maersk, expects tight market conditions in maritime transport to continue until the fourth quarter of 2021. Container shipments by boat are estimated to represent more than 80 percent of intercontinental trade. Maersk pointed out that global demand for container shipments is now expected to ...
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News briefsThe Swiss sports market was stable in 2020, and it continued to grow online more recently
According to GfK, the Swiss sporting goods market ended up being flat in 2020, in spite of Covid-19, thanks to a sales rally in the last two months of the year. There was, however, a significant gap between the different sectors: the overall winners in 2020 were fitness, outdoor, running, ...
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News briefs
German golf grows during the pandemic
The number of licensed golfers in Germany rose by 1.36 percent to 651,417 in 2020, the highest increase in a year since 2012, according to a new report by a golf economy expert, Falk Billion, titled Golfmarkt Deutschland 2021. The report, which can be downloaded free of charge, is published ...
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News briefsMips launches a redesigned, consumer-centric virtual guide
Mips, the Swedish provider of the eponymous helmet safety technology, has unveiled a completely redesigned website aimed at making “helmet safety more transparent and easily understandable to everyday people.” The brand’s latest evolution goes beyond simple cosmetic changes, using language and design focused on maximizing consumer benefits. The website offers ...
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News briefs
Foreign sports retailers dominate on Facebook in Spain
CMDsport has published a report on the social-media presence of the top purveyors of sporting goods and sportswear in Spain. The top platform is Facebook, followed by Instagram and Twitter, and on Facebook the top chain, by a large margin, is JD Sports, with 3.47 million followers. JD is the ...
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Article
Big jumps in Chinese production and consumption
China’s gross domestic product jumped year-on-year at an unprecedented rate of 18.3 percent in the first quarter of 2021. It had declined by 6.8 percent in the first quarter of 2020, due to the coronavirus outbreak. On a sequential basis, the country’s GDP moved up by 0.6 percent from the ...
