Consumer insights from the sporting goods industry – Page 17
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ArticleNPD sees the European market down by 8% in 2020
Because of the Covid-19 pandemic, the market for sports clothing and footwear fell by 8 percent to €28.3 billion in the five major European countries in 2020, according to revised estimates made available to us by the NPD Group. A previous, preliminary estimate by the market research company had set ...
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ArticleAlpine skiing fell by 15% globally in 2019/20
The 2018/19 ski season turned out to be the best one in the new millennium, according to the annual Snow Report by Laurent Vanat. The 2019/20 season was the worst one since the year 2000 because it was brutally interrupted by the onset of the novel coronavirus pandemic, according to ...
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News briefs
The French bicycle market grows by 25% in value
According to figures from Union Sport & Cycle, the French sporting goods industry association, the broader bicycle market (bicycles, parts and accessories) in France reached for the first time the milestone of €3 billion in value in 2020, representing an increase of 25 percent from the previous year. In terms ...
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Article
Nike remains the world’s most valuable apparel brand
Nike has been awarded the title of the world’s most valuable apparel brand for the seventh consecutive year, despite a 12.5 percent drop in brand value to $30.4 billion, according to the Brand Finance Apparel 50 2021 report. Although Nike’s sales took a hit last year due to the pandemic, ...
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ArticleConsumers are ready to spend more, despite the lockdowns
German consumers are known to be keen on saving money when there is an economic crisis. Faced with what they call the “Corona crisis,” they have saved an estimated €230 billion since March 2020, when the crisis began, but they are said to be eager to spend more again once ...
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Infographics & DataConsumer Sentiment Germany
This infographic shows the consumer sentiment development in Germany until April 2021 - surveyed by the HDE (Handelsverband Deutschland)
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News briefs
Exercise boosts Covid survival, study finds
According to a study conducted by cardiologists at the San Carlos Clinical Hospital in the Spanish capital of Madrid, patients who exercise regularly are eight times more likely to survive Covid-19 than sedentary patients. Published in the American medical journal Infectious Diseases and Therapy, the study examined 520 Covid-19 patients, ...
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News briefs
Reebok launches consumer-inspired apparel collection with This Memento
Reebok has introduced Meet You There (MYT) x Memento, the latest installation of Reebok’s Meet You There franchise. The new apparel collection comprises a selection of lifestyle pieces in men’s, women’s and unisex sizes ranging from XXS to XXXL. The collection was brought to life through Reebok’s partnership with This ...
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ArticleSporting goods industry stocks rose by 10.9% in Q1 2021
Confirming the resilience of our industry, the average stock market value of 38 selected public companies in the sporting goods sector advanced by 10.9 percent in the first three months of 2021. Comparatively, the main stock indices grew by only between 2.4 percent and 8.5 percent over the period.
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Article
Europe’s sports sponsorship market falls by 9%
The total value of Europe’s sponsorship market dropped by 23 percent across all industries last year, marking the first time it has declined in almost a decade, a new report from the European Sponsorship Association (ESA) in cooperation with Nielsen Sports has revealed. The drop was a consequence of the ...
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News briefs
Big gains in Italy’s bike consumption and production
A total of 2.01 million bicycles were sold in Italy in 2020, or 17 percent more than in the previous year, according to data provided by the Italian bike industry association, ANCMA. The coronavirus pandemic contributed to the strong increase, driving the demand for socially-distanced and sustainable urban mobility options. ...
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News briefs
The German fitness industry suffers a 24% decline in turnover
After more than 30 years of ongoing growth, the German fitness industry registered a 24.5 percent decline in turnover to €4.16 billion in 2020 as the Covid-19 pandemic heavily impacted gyms. The figures come from a report titled Eckdaten der deutschen Fitness-Wirtschaft 2021 [Tr.: Key data from the German Fitness ...
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News briefs
AliExpress rewards consumers for Le Club Paris 2024 challenges
Until the Paris 2024 Olympic and Paralympic Games, Le Club Paris 2024 is offering its own members the opportunity to participate in fun challenges and to earn points that enable them to enter prize draws and enjoy exclusive rewards - such as participating in special experiences with Olympic and Paralympic ...
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Article
French ski industry in critical state
The French sporting goods industry association, Union Sport & Cycle (USC), plans to ask the French government for a specific aid package for the country’s ski sector, whose total losses for the current season are estimated at about €1 billion - without including those of the skilift and cable car ...
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News briefs
Sports sales boom in Norway continues over the internet
The Norwegian sporting goods market, which grew by 7 percent last year across the major retail chains, continues to be very buoyant, especially over the internet, as noted by Sportsbransjen, the country’s sporting goods industry association. According to Klarna, the Swedish fintech company, online sales of sports and leisure products ...
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News briefs
Strong start of the year in Norway and Finland
According to Virken, the general retail trade increased by 9.2 percent in Norway in January, as compared to the same month a year ago, despite the closure of some shops and malls for one week, rising by 54.3 percent online and by 6.4 percent offline. The sporting goods sector had ...
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News briefs
The Danish sports market drops by 9.1%
In contrast with the previously reported consumption trends in Norway, the sporting goods market did not go well in Denmark last year, like in the major Western European countries. Dealers of sporting goods and camping equipment saw their sales contract by 9.1 percent, according to Statistics Denmark. Shoe and apparel ...
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News briefs
Boom in pandemic running in N. Ireland and U.K., survey says
Macmillan Cancer Support, a London-based charity, estimates that eight percent of Northern Ireland’s population, or some 116,000 people, have taken up running to preserve their health since the Covid pandemic lockdowns began last March. About seven percent have taken up meditation or yoga. The youth in the U.K. has proven ...
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ArticleThe Norwegian market grew by over 7% in 2020
Norway has the highest per capita consumption for sporting goods in Europe, and it grew strongly last year – in spite or because of the coronavirus epidemic – in contrast with an overall sales decline estimated at around 10 percent in the five major European countries. One main reason was ...
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News briefs
Galvin Green reports surge in interest from young golfers
Galvin Green, the Swedish brand specializing in the design and supply of high-performance clothing for golfers, says it has experienced a rising interest from younger golfers among its customers over the past year. According to data reported in Golfbusinessnews, the number of younger golfers aged 18-25 buying Galvin Green products ...
