Consumer insights from the sporting goods industry – Page 18
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Article
Soft anti-Covid restrictions boost sales of winter sports items in Russia
After a slump in sales at the beginning of the current autumn/winter season, sales of products for winter sports in Russia have proven to be strong in January and February thanks to abundant snow and weak quarantine restrictions, allowing all ski facilities to continue to operate in contrast with ...
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News briefs
Athlete social advocacy grows as a key marketing trend, Nielsen report suggests
A recent report by Nielsen, titled The Changing Value of Sponsorship : 2021 Sports Marketing Trends, suggests that the sponsor media value generated by athlete advocacy posts on social media could reach $1.2 billion by 2023. According to the study, 95 percent of the athletes who have more than five ...
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News briefsWomen’s sneakers are booming on StockX
StockX has released a report on the resale market’s evolution since the company’s founding, in February 2016. Men’s sneakers continue to dominate resales, but the resale of women’s sneakers has been growing at a faster rate, having multiplied by a factor of 1,500 since the start. StockX says it now ...
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ArticleNPD: The European market fell by 10% in 2020, with running down 3%
We apologize for a mistake made in an article yesterday about the running market in Germany and the four other major European countries. We run the article here again with a different first paragraph: According to NPD, the total European market for athletic footwear and apparel suffered an overall decline ...
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Article
Lululemon establishes a Global Wellbeing Index
Lululemon has released its first Global Wellbeing Report, a survey that benchmarks the state of wellbeing worldwide with an inaugural Global Wellbeing Index. Lululemon commissioned an online survey managed by Edelman Data & Intelligence. The survey was conducted between Nov. 13 and Dec. 1, 2020 in ten countries, including Canada, ...
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News briefs
Golf is thriving in the U.K. despite Covid restrictions
Sports Marketing Surveys (SMS) reports that somehow in the age of Covid-19 and despite the course closures in November, rounds of golf played in the U.K. during the fourth quarter of 2020 were up year-on-year by 41 percent. They were already up in the third quarter by 59 percent. The ...
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News briefs
DBK: Sporting goods consumption fell by 18.3% in Spain last year
According to a report from the Observatorio Sectorial DBK – part of the “smart data company” Informa, a subsidiary of CESCE – the pandemic’s boost to home fitness has limited by 18.3 percent last year’s drop in sporting goods retail sales in Spain. The drop, which was apparently higher than ...
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ArticleMcKinsey + WFSGI: Winners and losers in a market that fell by 7% in 2020
Performing better than general apparel and other consumer goods sectors, the global sporting goods market declined by around 7 percent to around €285 million in 2020 because of the Covid-19 pandemic, according to a preliminary estimate made by McKinsey & Co. in a webinar hosted by the World Federation of ...
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Article
Grim indicators from GfK for the U.K.
British consumption registered a small uptick in December, especially in the distressed clothing sector, although online sales were reportedly not as buoyant as expected. However, the U.K.’s official exit from the European Union on Dec. 31 and a new extended coronavirus lockdown have apparently created a “perfect storm” that contributed ...
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News briefs
Stream Hatchet reports on streaming and e-sports
Stream Hatchet – the data analytics arm for streaming and gaming of the Canadian company Engine Media – has released its industry trend report for 2020. Like home fitness, e-sports appears to have gotten a big boost from the Covid-19 pandemic. According to Stream Hatchet’s CEO, Eduard Montserrat, “video games ...
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News briefs
Sports retailers scored better than other specialty retailers in France
Going through two Covid-related lockdowns, French specialty retailers saw their sales decline on average by 18 percent in 2020, although their online turnover jumped by 80 percent for the year, including a growth of 85 percent in December, according to their trade association, Procos. Shoe retailers suffered the biggest losses ...
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AnalysisAnalysis: Sporting goods industry stocks surged by 32% in Covid year
This exclusive chart shows the development in the market capitalization of the top 86 stock-listed sporting goods companies between the end of 2019 and the end of 2020. This is exclusive data and analysis for Professional Members.
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Article
Sports & outdoor retail rose by 7.2% in the U.K. in 2020
Sports and outdoor retailers survived the Covid-19 pandemic in the U.K. last year. Spending on their products rose by 7.2 percent, according to Barclaycard, which noted in particular the boom in home fitness while gyms were closed. Home improvement items and furniture scored similar increases. In contrast, general clothing contracted ...
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News briefs
Marker Dalbello Völkl outperformed the market
While the global ski market fell by an estimated 25 percent to around 3.5 million pairs in terms of deliveries to the trade, according to industry insiders, Marker Dalbello Völkl celebrated the best year in the company’s history in 2019, according to its chief executive, Christoph Bronder. With the support ...
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ArticleSpanish campaign promotes sport as a study projects fewer jobs and higher healthcare costs
An association called España se Mueve – along with the High Sports Council, the autonomous community of Madrid and the Madrid city hall – has launched a campaign to help the Spanish sports sector weather the Covid-19 storm and promote sport among the populace for the sake of public health. ...
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News briefs
European bike sales to jump by 47% by 2030
A new forecast from CIE (Cycling Industries Europe), Conebi (Confederation of the European Bicycle Industry) and ECF (European Cyclists’ Federation), three industry groups based in Brussels, has predicted that Europeans will buy an extra 10 million bicycles per year by 2030. This would represent an increase of 47 percent as ...
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News briefs
U.K. still hungry for golf, despite Coronavirus
The provisional results of a review by Sports Marketing Surveys (SMS) of 80 golf courses in the U.K. suggest that rounds played in England, Scotland and Wales during October were up by 65 percent year-on-year. The research firm, which covers some 200 golf courses in the region, will be releasing ...
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Article
Fesi publishes a Covid survey ahead of a conference in Brussels
The European Commission was scheduled to organize a major conference on Nov. 17 about the recovery of the sports sector after the coronavirus crisis. The Federation of the European Sporting Goods Industry (Fesi) said it hopes that its recommendations have been taken into account. It considers that sport and physical ...
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Article
Online retail for sporting goods grows above average in Switzerland
The latest edition of the Distance Selling Monitor for Switzerland - a monthly survey of 113 online retailers in Switzerland carried out by GfK in cooperation with the Swiss Post Office and the Swiss Retail Association - reports continued high online sales for the third quarter of 2020, although brick-and-mortar ...
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News briefs
Brands and values in Italy's Serie A technical sponsorship deals
The technical sponsorship market in Serie A, the top tier of the Italian football league, is worth a combined €118.6 million, according to an assessment by Sporteconomy.it. The figure, which does not include commercial sponsorships, was calculated based on the deals between the different Serie A clubs and the nine ...
