Consumer insights from the sporting goods industry – Page 20
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ArticleNPD: The global sports market grew by 5% in 2019
A rise of 9 percent in retail sales of bicycles and accessories drove the growth of the global sporting goods market in 2019, according to the NPD Group. The consumption of sports shoes slowed down to 6 percent, compared with an estimated increase of 9 percent in 2018. Both apparel ...
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ArticleCycling has defied the Covid-19 crisis in Germany
In its latest “sentiment barometer” for the first half of 2020, the German Bicycle Industry Association (Zweirad-Industrie-Verband e.V.; ZIV) comes to the conclusion that bicycles and e-bikes have been among the winners during the coronavirus crisis in Germany, while many other industries have suffered as a result of the global ...
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Article
Strong growth in Norway
Norway’s major sports retail chains recorded a particularly strong increase of 17.7 percent in the second quarter of 2020 as compared to the year-ago period, despite the Covid-19 pandemic, according to the country’s well-informed sporting goods industry association, Sportsbransjen. Their online sales went up at higher rates. Norway is already ...
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News briefs
Outdoor and athletic shoes run at a similar pace
The global market for rugged outdoor footwear grew at about the same rate as the athletic footwear market in 2019. However, it would have risen by only 4.7 percent without the ongoing strong progress of Hoka One One, driven by its diversification from trail running into road running. Double-digit increases ...
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News briefs
Wolverine adopts First Insight's consumer analytics
Wolverine Worldwide has announced a strategic partnership with First Insight under which it will deploy its Voice of the Customer predictive analytics solution across its portfolio of 12 brands, including Merrell, Sperry, Saucony, Hush Puppies and Keds. The deal follows a successful test conducted by Hush Puppies in different regions ...
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AnalysisMarket Analysis: The global athletic shoe market
The global market for athletic footwear enjoyed solid growth of 6.7 percent at the wholesale level last year, reaching a level of $70.9 billion, according to an annual analysis by Sporting Goods Intelligence of the major sports brands’ performance in this segment. It would have risen a little more without ...
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News briefs
E-bike sales in Europe are expected to more than double
Sales of e-bikes in Europe grew by 23 percent in 2019, and exceeded for the first time the milestone of 3 million units sold annually. E-bike sales accounted for 17 percent of total bicycle sales last year. These figures were recently announced by the Confederation of the European Bicycle Industry ...
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ArticleState aid further improves demand for sporting goods in Russia
According to a Moscow-based think tank, Romir, Russian households have spent a significant portion of their state aid for Covid-19 relief on sporting goods. The demand for sporting goods in Russia skyrocketed with the end of the country’s retail lockdown, Romir said. Overall sales were up by a factor of ...
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News briefs
Intersport’s sales fell by 20% in the first half
Steve Evers, chief executive of Intersport International Corp. (IIC), tells us that the majority of the national Intersport operations are doing well at this time, with an “excellent” sales development on a same-store basis across Europe after the reopening of the stores. With a drop of around 20 percent in ...
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News briefs
A virtual Fibo show for professionals and consumers
This year’s Fibo will be an entirely virtual-event, staged on Oct. 1-3 on two different websites for professionals and consumers. Professionals are being invited to the world’s largest fitness and wellness trade show on FIBO@business, including an online edition of the European Health & Fitness Forum and other international conventions ...
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News briefs
Conference Board: Big drop in global consumer confidence
Global consumer confidence fell at a record pace between April and June because of the Covid-19 pandemic according to the Conference Board. Its consumer attitudes index plunged from a solid optimistic 106 at the beginning of the year to a pessimistic 92 (anything above 100 is considered positive). The market ...
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ArticleSwiss sports retailers predict a 10% sales drop this year
Excluding bikes, which are becoming more popular in the country, the Swiss sporting goods market achieved modest growth of 1.4 percent in 2019 in comparison to the previous year, according to the Swiss Association of Sports Retailers (Asmas), which compiled the figures in collaboration with the GfK market research institute. ...
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News briefs
Sporting goods sales fell by 19% in the first half in France
According to the Observatoire de l’Union Sport & Cycle, sporting goods sales at multi-sport retailers in France suffered a year-on-year decline of 18.7 percent in the first half of 2020, with the worst drop (22%) occurring in footwear and apparel. March and April were the darkest months, with sales down ...
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News briefs
On partners with consumer electronics company on running kit
On Running and the Danish consumer electronics company Bang & Olufsen have jointly released a running kit, combining the Swiss sporting goods company’s Cloudboom shoe with a limited edition of Bang & Olufsen’s first wireless earphones, the Beoplay E8 Sport On Edition. The Beoplay earphones are made of rubber, textured ...
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ArticleMcKinsey looks at the “new normal”
Experts from McKinsey & Co. made some recommendations to sports brands and retailers on how to cope with the “new normal” that is shaping as a result of the Covid-19 pandemic at two webinars hosted by the World Federation of the Sporting Goods Industry (WFSGI) at different times of the ...
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Article
WFSGI’s latest monthly survey shows new corona-related trends
The World Federation of the Sporting Goods Industry (WFSGI) has noted a slight improvement in the supply/demand balance for sporting goods products as the number of sporting goods manufacturers facing a decrease in demand because of the coronavirus pandemic has dropped in all the regions of the world except in ...
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ArticleNPD measures the impact of Covid-19 in Europe and China
The NPD Group estimates that there was a drop of around 24 percent in sales of sports shoes during the first half of 2020 in Germany, France, Italy and Spain – the four European countries where it uses a retail panel of multi-sport specialty stores, combined with sell-out data from ...
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Article
Adidas' brand equity grows more than Nike's
Nike and Adidas are once again the only two sports brands among the 100 “most valuable brands” in the annual rankings compiled by BrandZ, which have just been released by Kantar Millward Brown. The Swoosh remained in 21st place, while the Three Stripes is up by 8 positions to number ...
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News briefs
French sport specialist retailers’ sales drop by 21%, but online sales are up 85%
According to a recent panel survey by the French federation of specialist retailers (Procos), specialist retailers across all sectors in the country suffered a 31.8 percent sales decline in the first half of the year as compared with the same period in 2019, but their online sales grew by 50 ...
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News briefs
Progress in textiles sustainability is steady but slow, Textile Exchange says
Global fiber production attained around 110 million meters in 2019, representing a 30 percent increase over the past 10 years, and is expected to rise by another 30 percent to 146 million meters in 2030 if the current trend continues. According to the latest “Preferred Fiber & Materials Market Report” ...
