Consumer insights from the sporting goods industry – Page 21
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News briefs
Decathlon Germany passes on VAT cuts directly to consumers
In view of the decision by the German government to reduce the value-added tax from 19 to 16 percent for certain products and from 7 to 5 percent for others from July 1, the sporting goods retailer and manufacturer Decathlon Germany declared that it will pass on the tax benefits ...
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ArticleNew runners have emerged from the pandemic
According to a recent study by Asics, the Japanese sportswear brand, the coronavirus crisis has revealed a new-found love for running all over the world. More importantly, most runners are now planning to maintain their new exercise routine in the future. In an encouraging sign, nearly three-quarters (73% globally) said ...
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News briefs
The Swiss love sports
According to a new study by the Federal Office of Sport, the number of Swiss residents aged 15 or older who never participate in physical activity is down to 16 percent, one of the lowest percentages in Europe. Only Finland and Sweden can boast a better performance, with rates of ...
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News briefs
Italy registers booming bike sales
Bicycle sales in Italy have jumped by 60 percent since bicycle shops reopened after the lockdown on May 6, as compared to the same period of 2019. According to data released on June 9 by Ancma (Associazione Nazionale Ciclo Motociclo Accessori), the sector’s trade association, Italians bought 540,000 units in ...
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News briefs
Madrid to cover half the cost of a bicycle
To relieve its public transport and roads – and prepare for a post-Covid-19 world – the autonomous community of Madrid is offering to cover half the cost of a scooter, bicycle, moped or electric motorcycle for its inhabitants. Bicycles may cost up to €500, mopeds up to €600 and motorcycles ...
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Article
Covid-19 was still an issue in May, according to WFSGI’s monthly survey
(Updated and expanded) Many factories have re-opened on a large scale, after a period in which half of the industry was confronted with the closure of the suppliers’ facilities, but the supply chain has not yet adjusted to the effects of the recent retail lockdowns in many parts of the ...
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Trend ReportsWGSN sees three major consumer groups emerging from the crisis
The coronavirus pandemic has accelerated societal changes and is forcing industries worldwide to adapt to the resulting changes in consumption, and WGSN has set out to predict what consumers will be looking for in the next couple of years.
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News briefs
Wearables surge despite supply problems
The Covid-19 pandemic has boosted demand for wearable devices to the point of restraining the supply of their components, some of which are common to smartphones and computers, but the biggest sports-specific brand, Fitbit, did not take advantage of this trend. Drawing from the Worldwide Quarterly Wearable Device Tracker set ...
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News briefs
Intersport Germany publishes another report on buying behavior in times of the coronavirus
Intersport Germany recently published an interesting report on buying behavior in the midst of the coronavirus crisis. The German sporting goods retail chain has now published a second one, again based on a survey of 300 consumers. In this report, 51 percent of respondents indicated that they had discovered or ...
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ArticleIspo measures the pandemic’s effects on sports retail
Ispo has released the results of a survey it launched on April 9 to determine the effects of the pandemic on European sports and outdoor retailers. Among other interesting points, the survey indicated that Covid-19 began to strike their businesses early, that many resorted to home deliveries and the internet ...
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News briefs
Giant’s Q1 results are hit by the pandemic
Giant saw its revenues in the first quarter decline by 9.3 percent on an annualized basis to $444.5 million. The net income before taxes dropped by 16.9 percent to $27.4 million. Sales of e-bikes and traditional bikes in many European countries were hit by strict shutdowns in connection with the ...
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News briefs
Intersport Germany publishes report on buying behavior in times of the coronavirus
Intersport Germany recently published an interesting report on buying behavior in the midst of the coronavirus crisis, based on a survey of 300 consumers. According to it, 41 percent of the respondents were exercising more during their confinement than before the lockdown. However, not all the consumers that were exercising ...
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Article
The 2018/19 ski season was this millennium’s best
The numbers for the 2019/20 snow sports season are not in yet, but it was not good apparently, partly because it was cut short by the coronavirus epidemic. However, the 2018/19 season was the best in 20 years or more in terms of visits to the ski resorts, according to ...
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Article
Sporting goods suppliers face long-term coronavirus effects
The current coronavirus pandemic is having a major impact on the suppliers of sporting goods, particularly in terms of orders, material shortages and cash. Reports from China, Vietnam, Cambodia, Indonesia, Bangladesh, Myanmar and other major sources indicate that many of them are resorting to massive layoffs or facing labor shortages ...
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ArticleMcKinsey analyzes Covid-19 with WFSGI
After conducting consumer research and interviews with more than 25 industry players in the apparel and sports markets, McKinsey & Co. has made a series of interesting recommendations for best-practice actions that sporting goods companies can take to navigate through the current Covid-19 pandemic. They were presented in a webinar ...
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News briefs
Kurt Salmon publishes study on online stores
Kurt Salmon, the consulting company that is part of Accenture Strategy (KSA), conducted a study covering more than 70 online stores in the fashion, sporting goods and premium segment in Germany. Most online retailers are facing problems with significant delivery delays due to the current corona crisis and are hesitating ...
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News briefs
Apparel brands may lose 20% of their value
The brand value of the world’s 500 biggest companies might lose up to an estimated $1 trillion as a result of the coronavirus crisis, according the “Brand Finance Global 500 2020” survey. Brand Finance, whose surveys aim at creating a link between marketing and finance, also conducted a Covid-19 impact ...
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Article
Fesi surveys the effect of Covid-19 on the industry
The Federation of the European Sporting Goods Industry (Fesi) has surveyed its members to determine the extent of the Covid-19 pandemic’s effects on them and the sporting goods industry. In short, it has found that the pandemic has cut revenues considerably and that e-commerce, while more important than ever, has ...
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Article
Spaniards project a recovery in March 2021
According to a recent survey of 1,187 Spanish industry professionals conducted by CMDsport, the general sense in the national sporting goods industry is that the market will return to its pre-crisis level sometime between September 2020 and March 2021. But uncertainty reigns. The projections listed in the questionnaire ran from ...
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ArticleSurvey estimates €3.1bn loss in industry revenues in France
According to a survey among its members by Union Sport & Cycle, the French sporting goods and cycling industry association, the Covid-19 pandemic has so far led to losses of €3.1 billion and to the layoff of 50,000 employees across the supply chain in the industry at large. More than ...
