Consumer insights from the sporting goods industry – Page 22
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News briefs
Vietnam will likely meet its export target
The Vietnam Leather and Footwear Association (Lefaso) announced in early February that the domestic footwear industry was likely to reach its export target of $24 billion this year, as a result of the U.S.-China trade war and the related shift in sourcing. According to reports in Vietnam Plus, Lefaso forecast ...
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Article
Global recession expected, hopefully short-lived
While the consumption of non-essential items like sporting goods is declining in Europe, the U.S. and some other parts of the world hit by the coronavirus pandemic, store traffic is picking up in China after having fallen by as much as 80 percent at the peak of the outbreak, according ...
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ArticleMany factors at the root of the Norwegian problem
Recent consequences of climate change aside, Norways’ two major competitors in the sporting goods market, Gresvig and XXL (see the related articles in this issue), have been caught in a “perfect storm” of troublesome factors, according to two experts: Trond Hansen, CEO of the Norwegian sporting goods industry association, Sportsbransjen, ...
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Article
Swedish and Finnish retailers were better off
According to preliminary figures, retail sales of sporting goods declined more or less by 0.7 percent in Sweden and by 0.3 percent in 2019, compared with a drop of 3.5 percent in Norway.
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Article
Warm winter kills the demand for sporting goods in Russia
Sales of goods for winter sports have shrunk by 22 percent in the European part of Russia during the current autumn/winter season, according to research conducted by a Russian online marketplace, Avito.
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News briefs
UA reassessing its wholesale and direct-to-consumer strategy in Russia
Under Armour is reassessing its wholesale and direct-to-consumer strategy in Russia, where it intends to be an active player, following the liquidation of Vostokinvest, with which it signed a non-exclusive distribution and franchising agreement in 2017. By the end of 2018, the company had opened 16 Under Armour stores in ...
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ArticleThe ski market is apparently growing in the long term
Manufacturers’ deliveries of skis, boots and bindings to the trade grew for the third year in a row during the winter 2018/19 season, according to an annual study recently released by the Federation of the European Sporting Goods Industry (Fesi). Some analysts expect the trend to continue to be positive ...
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ArticleIspo Group activates end consumers
With the third Sports Week scheduled to take place from Saturday, Jan 25, to Saturday, Feb 1, 2020, the Ispo Group is again organizing a series of activities and events in Munich and the surrounding area in connection with this year’s Ispo Munich trade show. In keeping with the motto ...
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News briefs
According to an annual report from Observatorio Cetelem, sporting goods...
According to an annual report from Observatorio Cetelem, sporting goods emerged as the Spanish sector with the most total customers and the greatest percentage growth in 2019. All sectors but one (leisure items) saw growth last year, but the percentage of Spanish consumers purchasing sporting goods climbed seven points to ...
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News briefs
Swiss import duties on various consumer goods could be abolished...
Swiss import duties on various consumer goods could be abolished in the future. If Parliament gives its approval, the plan will come into force in 2022. The abolition of tariffs on a number of industrial products, including bicycles, clothing and health products as well as some raw materials and semi-finished ...
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News briefs
A Pinterest 100 report has revealed that customers will emphasize...
A Pinterest 100 report has revealed that customers will emphasize environmentally friendly products and '90s designs in 2020. The report compared search queries on its platform from August 2017 to July 2018 with queries from August 2018 to July 2019 and from the data predicts the 100 trends that should ...
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News briefs
Decathlon has again come in first in an annual ranking...
Decathlon has again come in first in an annual ranking of the world’s 500 largest retailers in any sector compiled by OC&C Strategy Consultants. The French-based sporting goods retailers has placed in the top 10 every year since the first edition of the index. Second and third place went to ...
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Article
The Russian market is apparently rising
Russian consumers have been purchasing sporting goods more frequently in the last few months, basically opting for more expensive options than a year ago, according to certain findings from a market study that have been released by a government agency, Platform OFD. The agency estimated that it rose by 15 ...
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Article
The South Korean market is down by 5%
Many foreign outdoor brands, led by those from Japanese, have reported worsening market conditions lately in South Korea, the seventh-biggest sporting goods market in the world. Dong Chil Kwon, head of Treksta and a former chairman of the local outdoor industry association, predicts that the Korean outdoor market will drop ...
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Short stops
Sales jumped by 16.5 percent at Helly Hansen in the...
Sales jumped by 16.5 percent at Helly Hansen in the third quarter, reaching a level of $211.7 million, said its new parent company, Canadian Tire Corp.
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News briefs
With an eye to both its direct-to-consumer and retail channels,...
With an eye to both its direct-to-consumer and retail channels, Rossignol Group North America has overhauled its management for apparel and retail operations in the U.S. and Canada. Devon Cruickshank, general manager and vice president of apparel, has relocated to the group's North American headquarters in Park City, Utah. He ...
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News briefs
Brands like Canada Goose and Arc'teryx get a halo effect...
Brands like Canada Goose and Arc’teryx get a halo effect by promoting the Canadian manufacture of their products. According to a survey conducted by PricewaterhouseCoopers (PwC), there is significant demand for Canadian-made products abroad. The Canadian branch of the London-based “professional services network” surveyed 3,521 consumers in Australia, France, Germany, ...
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News briefs
After a redesign of its online store in May 2018,...
After a redesign of its online store in May 2018, Golfino, the golfwear specialist based in Hamburg, has been named this year’s best online store for golf in Germany by the German institute for service quality. The main feature of Golfino’s site is a new shopping system, which runs on ...
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News briefs
Sports Marketing Surveys, the U.K.-based market-research firm, and The Bicycle...
Sports Marketing Surveys, the U.K.-based market-research firm, and The Bicycle Association (BA) of Great Britain, the national trade group, have begun releasing data from their current study of the cycling market in the U.K. Sales for the first half of 2019 were down by 4.8 percent in volume but by ...
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News briefs
Nike has made another acquisition to boost its consumer-direct initiative....
Nike has made another acquisition to boost its consumer-direct initiative. After taking over a data analytics firm, Zodiac, and a developer of body-scanning technology, Invertex, it has acquired Celect, an American company that uses artificial intelligence to analyze retail data and predict future consumer purchases and the related allocations of ...
