Consumer insights from the sporting goods industry – Page 23
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News briefs
Original Buff, the main entity of the Buff group, rounded...
Original Buff, the main entity of the Buff group, rounded off its most recent fiscal year, ended April 30, with sales of €38.4 million, up by 8 percent from 2017. The Barcelona-based group's consolidated sales, subsidiaries included, moved some six million units worldwide and brought in €48.5 million, up by ...
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News briefs
The world's rugged outdoor footwear market rose by 6.8 percent...
The world’s rugged outdoor footwear market rose by 6.8 percent to €5.15 billion in 2018 in terms of dollars, according to an annual survey of key vendors conducted by the Outdoor Industry Compass in collaboration with Sporting Goods Intelligence. It rose by an estimated 6.1 percent in the U.S. and ...
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News briefs
In 2021, online advertising will represent for the first time...
In 2021, online advertising will represent for the first time in history more than half of total ad spending. According to Zenith’s Advertising Expenditure Forecasts, web advertising will account for 52 percent of global ad spending, as compared to 44 percent in 2018 and a projected 47 percent in 2019. ...
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News briefs
The European outdoor market fell by 1 percent in value...
The European outdoor market fell by 1 percent in value and by 0.5 percent in volume at the wholesale level in 2018, according to the European Outdoor Group, which gave a figure of €5.81 billion for the region. Sales declined in value by 0.9 percent in Germany but increased by ...
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News briefs
Jeff Wilke, Amazon's chief executive of consumer operations worldwide, has...
Jeff Wilke, Amazon's chief executive of consumer operations worldwide, has announced that his company should be delivering packages with drones “within months.” Speaking at Re:Mars – the e-tail behemoth's conference on machine learning, automation, robotics and space, held on June 4-7 in Las Vegas – Wilke said that Amazon's latest ...
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News briefs
Running event participation is declining. According to an international study...
Running event participation is declining. According to an international study by RunRepeat, participation peaked in 2016, with a total of 9.1 million race results. By 2018, it had fallen to 7.9 million results, for a drop of 13 percent. In the long term, however, between 1986 and 2018, race participation ...
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News briefs
In France's mountain areas, the use of collective accommodation for...
In France’s mountain areas, the use of collective accommodation for tourists declined by 0.5 percent in the first quarter of the year as compared to the first quarter of 2018, according to data from France’s National Institute of Statistics and Economic Studies (INSEE), reported by sport-guide.com. The number of French ...
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News briefs
Global sports sponsorship is expected to grow by 4 percent...
Global sports sponsorship is expected to grow by 4 percent this year and to hit £35 billion (€40.5bn-$45.5bn), according to recent research by Two Circles. The experts of the London-based sports marketing agency said that growth is being registered despite concerns in Europe about marketing restrictions on gambling firms, which ...
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News briefs
Based on a survey of more than 2,500 top managers...
Based on a survey of more than 2,500 top managers conducted by the Boston Consulting Group (BCG), Adidas is regarded as the 10th most innovative company in the world. Alphabet, parent company of Google, ranked first, followed by Amazon, Apple, Microsoft, Samsung, Netflix, IBM, Facebook and Tesla. Adidas 10th place ...
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News briefs
Shimano has opened a sort of testing ground for consumers...
Shimano has opened a sort of testing ground for consumers in Valkenburg, in the Limburg province of the Netherlands. The so-called Shimano Experience Centre offers a fishing lake, a 100-room hotel, a fitness center, a product showcase, conference rooms and a food court. It is open to the public seven ...
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News briefs
The major Chinese sports brands have issued preliminary figures indicating...
The major Chinese sports brands have issued preliminary figures indicating the market is not slowing down. Anta Sports Products said that sales under its own brand rose at a low-teen rate in the first quarter, while those of other branded products distributed or licensed in China went up by between ...
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News briefs
The Swiss sporting goods market fell by 3.5 percent in...
The Swiss sporting goods market fell by 3.5 percent in 2018, according to GfK, after the small recovery that it had recorded in the previous year, but online sales went up by 30 percent. Sales of winter sports products fell by 12 percent because of unseasonable weather conditions in December ...
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News briefs
E-bike sales in Germany jumped by 36 percent in 2018...
E-bike sales in Germany jumped by 36 percent in 2018 as compared to 2017, reaching 980,000 units sold. This means that one out of every four bicycles sold in the country was an e-bike. These figures, among others, were contained in the latest report of the Zweirad-Industrie-Verband (ZIV), the German ...
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Article
Dorel Sports’ results impacted by slower than expected holiday consumer demand
Dorel Industries reported that fourth quarter revenues in its Dorel Sports segment were down by 1.7 percent to US$232.7 million, but grew by around 2.6 percent after excluding the negative impact of varying foreign exchange rates and the divestments of the Sugoi and Sombrio brands in the second quarter of ...
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News briefs
Women's presence in the sport business is on the rise,...
Women’s presence in the sport business is on the rise, and that applies to clubs, businesses, products and customers alike. According to a study on “Women in Sport Business,” conducted by Ispo Munich 2019, two thirds of the manufacturers have products for women in their assortment. Nearly half (46 percent) ...
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News briefs
The fitness division of Brunswick Corp., which includes Life Fitness,...
The fitness division of Brunswick Corp., which includes Life Fitness, Cybex, Hammer Strength, Indoor Cycling and SciFit, reported flat sales of $1,038.3 million for the 2018 financial year, just as the group is gearing up to spin it off by the end of the present quarter, or soon thereafter. In ...
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News briefs
Led by a strong performance by Sierra and the continued...
Led by a strong performance by Sierra and the continued strength of Black Diamond, especially in apparel, Clarus' sales for its full 2018 financial year jumped by 24 percent to around $212 million. This included a growth of around 10 percent for Black Diamond and of about 15 percent – ...
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News briefs
Despite widespread, negative reports of construction delays, cost overruns, forced...
Despite widespread, negative reports of construction delays, cost overruns, forced evictions from the favelas (slums), a Zika epidemic and a suspiciously green pool, the 2016 Summer Olympic Games have proved to be of net economic benefit to the city and metropolitan area of Rio de Janeiro, according to a study by ...
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News briefs
Blaming strong competition from online retailers, Himaraya reported a drop...
Blaming strong competition from online retailers, Himaraya reported a drop of 1.4 percent to 34.6 percent in its gross margin for the first quarter of its financial year, ended on Nov. 30. The Japanese retailer's net loss expanded to 195 million yen (€1.56m-$1.78m) from ¥48 million in the year-ago period. ...
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Article
Adidas and Foot Locker call on consumers to design shoes
Adidas and Foot Locker are collaborating on a go-to-market plan that allows consumers to help create footwear with a local flavor. The plan takes inspiration from three themes: speed, cities and the open-source ideal of the computing world, where the raw code is public, free and open to changes by ...
