Retail insights from the sporting goods industry – Page 73
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News briefs
UYN opens its first Basecamp Store
UYN - Unleash Your Nature has opened its first UYN Basecamp Store, a retail space whose concept and name are meant to recall the landmark role of base camps for mountaineers. The new 200-square-meter store is located in San Ginesio, a municipality in the Italian province of Macerata, located in ...
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News briefs
Sports Direct aims to open flagships in all European capitals
Sports Direct is considering acquisitions as a way to build up its presence in Europe, according to the Financial Times. It is also looking at opening flagship stores in “all” capital cities in Europe, similar to the one it has just inaugurated on London’s Oxford Street, as part of a ...
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ArticleJD Sports Fashion on track to acquire Deporvillage
Deporvillage has found a buyer. As we reported in January, the owners of this international sports e-tailer based in Catalonia had engaged a financial advisor with a view toward selling a majority stake. JD Sports Fashion has since stepped in through its controlled holding company in Spain, the Iberian Sports ...
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News briefs
JD reportedly buys a young women’s apparel brand
In a further move into the local young fashion market, JD Sports Fashion has acquired Missy Empire, a fast-fashion e-tailer based in Manchester, according to Drapers, which indicates the possibility that its women’s apparel collection will be offered in JD Sports’ stores and on its website in 2022. The group ...
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News briefs
Decathlon's sales fell by 10.7% in Spain in 2020
Decathlon’s sales in Spain fell last year by 10.7 percent to €1,526 million including VAT, due to Covid-related restrictions, but the online channel grew by 126 percent to represent 18 percent of the total turnover. The number of stores rose by two to a total of 174, but their sales ...
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News briefs
Austria’s Gigasport chain earns Sport 2000’s Profi seal
Gigasport, one of the bigger members of Sport 2000 Austria, is implementing the specialized “profi” concept of the buying group in all its 18 stores in the country. A seal of quality has been given by the buying group for all Gigasport stores in the areas of mountain, ski, bike ...
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Infographics & DataAmazon the major channel for german sporting goods consumers
Amazon is the major purchasing channel for german sporting goods consumers. This is an extract of the research study ”The sports brands winning the online race in Germany” in which we analysed 60 leading sports brands in Germany and conducted a survey with 3.000 consumers in Germany.
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![Screenshot 2021-06-24 at 09-08-06 Exclusive Research Study – The Sports Brands Winning The Online Race In Germany - LINK In[...]](https://d1f00kj7ad54bu.cloudfront.net/Pictures/100x67/6/3/1/8631_screenshot20210624at090806exclusiveresearchstudythesportsbrandswinningtheonlineraceingermanylinkin..._218957_crop.png)
Infographics & DataBest-performing sports brands in the German online market
This is an extract of the research study The sports brands winning the online race in Germany in which we analysed 60 leading sports brands in Germany.
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News briefs
Foot Locker Europe partners with drop-shipping expert
Foot Locker Europe has signed a four-year deal with CommerceHub to help expand its product assortment and create a more efficient supply chain for its Foot Locker and Sidestep banners in 18 countries. It will do so through the drop-ship network of CommerceHub, a leading cloud-based e-commerce enablement platform with ...
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News briefs
Skechers opens a flagship in Berlin
Skechers USA is building up its own network of mono-brand stores in Europe strongly. After setting up a flagship store in Munich last year, it is opening another flagship of 1,000 square meters in a very central area of Berlin. Located on the Tauentzienstrasse in front of the Kaiser-Wilhlem-Gedächtnis Church ...
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News briefs
Intersport launches “Überwissen” campaign in Germany
In a new marketing campaign that ironizes the hyper-knowledge owned and shared by its staff on the sales floor, Intersport Germany celebrates the re-opening of its retail partners’ stores after a long lockdown. The “Überwissen” (= something like “superior knowledge”) video directed by Pat Boriello shows the origin of a ...
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Article
Fast-growing Time2padel expands in Italy, Sweden and Chile
Time2padel, a Spanish pádel retailer which also owns the Padelmania banner, is embarking on a major international retail expansion through franchises and “corner” shops at pádel clubs, according to a report in CMDsport. This year in Italy it will be adding two new franchises, in Naples and Palermo, to the ...
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News briefs
Fútbol Emotion partners with Nike for a deal with the Huesca club
Fútbol Emotion and Nike have signed a joint deal with the SD Huesca football club, which plays in La Liga. For the next four seasons, Fútbol Emotion will be supplying Nike apparel to the men’s, women’s and youth divisions of the club, along with its staff and the Fundación Alcoraz, ...
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News briefs
Sports Direct opens an “elevated” flagship store in London
As part of the chain’s “elevation strategy,” Sports Direct is reopening its flagship store on London’s Oxford Street, which it inaugurated in 2014, after a major £10 million (€1.2m-$1.4m) refurbishment carried out in the last six months during the recent Covid-related retail lockdowns. Two other flagship stores are due to ...
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Case StudyDecathlon rolls out its marketplace in Europe
Decathlon is making a soft launch of its new online marketplace in Spain, Germany and the U.K., after a satisfactory response to a test that started in Belgium in December to complement its offer of private label items. The Spanish project is starting with a selection of about 30 brands ...
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News briefs
Decathlon expands to Western Canada
Decathlon, which already has eight stores in the eastern part of Canada, is expanding to the western part of the country with a big store and distribution center in Calgary. The 70,000-square-foot store and warehouse will occupy the second floor a former Sears department store in the Southcentre Mall of ...
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News briefsFoot Locker is redesigning its staff jerseys
Foot Locker Europe is redesigning the “Striper” jersey worn by clerks at its stores. To this end it has hired Highsnobiety, which provides what it calls audience insight, category analysis, brand strategy, go-to-market planning and integrated campaigns. This media company is in turn hiring “local sneaker and streetwear brands” to ...
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News briefs
What will football look like by 2024?
Decathlon is providing interesting insights into what the game of football may look like in 21 years, with most spectators following matches in smaller stadia or through an immersive experience over the internet. For example, contact lenses on the eyes of a player could allow future spectators to see what ...
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News briefs
WIT Fitness collaborates with CrossFit
WIT Fitness, a six-year-old online and offline multi-brand retailer based in London, has signed a global multi-year e-commerce and retail partnership with CrossFit. WIT will operate an online CrossFit store and support CrossFit with in-house products in the future. WIT has only two physical stores in London for the moment, ...
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Article
A vertical in Vancouver buys Reigning Champ in the same town
Aritzia, a vertically integrated designer and retailer of everyday women’s luxury clothing, has agreed to acquire Reigning Champ, a designer and manufacturer of premium athletic wear for men and women. Like Arc’teryx or a much larger vertical sports apparel company, Lululemon Athletica, both companies operate out of Vancouver. Founded in ...
