Retail insights from the sporting goods industry – Page 80
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Short stops
RETAIL
+++ Bergans of Norway will open a new bmono-rand store in the Norwegian city of Trondheim +++
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News briefs
Adidas sponsors a young, high-ranking tennis player
Adidas has announced a “long-term partnership” with Félix Auger-Aliassime, the youngest tennis player in the global ranking of the top 25 professionals. At the age of 20, the Canadian has scored as the 21st best male tennisman. Adidas indicates that one reason for the partnership is the fact that he ...
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Article
Germany gives more aid to retailers affected by the extended lockdown
As expected, the German government has agreed with the federal states on a further extension of a lockdown for retailers that sell non-essential products until Feb. 14. In response to requests made by fashion and sports retailers that are heavily dependent on the sale of winter products, especially seasonal clothing ...
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News briefs
Blue Tomato to rent snowboards and related gear
Blue Tomato, the European action sports e-tailer and retailer based in Austria and owned by Zumiez, has begun renting snowboards, splitboards, boots and bindings at two points of sale in Austria: one store in Obertauern and its headquarters in Schladming. The service, called “Rent Your Ride,” will be expanded to ...
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Article
Updated: Isn’t sports retailing an “essential” category?
The German government is widely expected to announce an extension of its lockdown for retailers of “non-essential” items as well as fitness studios and restaurants through Feb. 14, according to leading German media. The second German lockdown started on Dec. 16 and was supposed to end on Jan. 11, but ...
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News briefs
EU updates supplier/wholesaler/retailer regulations
The European Commission is sounding out companies involved in the sale and distribution of consumer goods and their trade associations to provide input for the reform of a set of guidelines governing dealings between suppliers, wholesalers and retailers. First issued in 2010 and called the Vertical Block Exemption Regulation – ...
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News briefsSchöffel launches digital brand experience for retailers
Building up on the positive experience gained through its international online sales meeting last May, Schöffel has opened a “Digital Brand Space,” making its entire brand world a virtual experience that will be developing all year ’round. The German sports apparel company’s retail partners can enter the digital, three-dimensional space ...
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Article
Switzerland joins the retail lockdown
Joining Germany and Austria, the Swiss government has ordered the closure of all non-essential physical shops, starting on Monday, Jan. 18. The Swiss ban will last through the end of February, affecting all kinds of sports shops, many of which work a lot with winter sports. However, many Swiss ski ...
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News briefs
Adidas to sponsor G2 e-sports
Adidas has established a multi-year sponsorship deal with G2, the entertainment and e-sports brand. It will be supplying sports apparel, manufacturing the G2 jersey for the 2021 e-sports season and developing a joint lifestyle apparel collection. The G2 x Adidas jersey will contain the Aeroready system to keep the fabric ...
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Article
Spanish buying groups seek stronger corporate identities
Base Detall Sport, one of the major Spanish buying groups in the sporting goods sectors, is asking that all of the 298 stores run by its 82 retail members should carry one of its banners – Base, Base Selection or Wanna Sneakers – by the end of 2021 or early ...
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News briefs
Sports retailers scored better than other specialty retailers in France
Going through two Covid-related lockdowns, French specialty retailers saw their sales decline on average by 18 percent in 2020, although their online turnover jumped by 80 percent for the year, including a growth of 85 percent in December, according to their trade association, Procos. Shoe retailers suffered the biggest losses ...
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Article
Better-than-expected profits for JD Sports Fashion
In an update on its performance through the Christmas selling period, JD Sports Fashion said that demand has remained robust throughout the second half of 2020, including the key months of November and December, despite temporary store closures in many territories. As a result, revenues for the 22 weeks to ...
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News briefs
Decathlon France will sell Brooks running products in its stores
Decathlon will be selling Brooks running products in its French stores starting mid-February. According to reports in sport-guide.com, they will be initially available in 25 Decathlon stores, mostly in the Paris/Ile de France region. Brooks products will not be available via Decathlon’s e-commerce site, though. The vertical French-based sports retailer ...
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News briefs
Russia’s Sportmaster launches a new PRO store format
Sportmaster, the leading sporting goods retailer in Russia, has opened a large new store of 5,000 square meters based on its Sportmaster PRO format– a concept focused on attracting professional athletes – in the Metropolis shopping center in downtown Moscow. It is the 14th store operating under the Sportmaster PRO ...
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Article
German winter sports retailers ask for special government aid
Rainer Angstl, the manager of Sport Schuster in Munich, and the managing directors of more than 170 other German sports retailers that depend heavily on the winter sports business have signed an open letter to the federal government, asking for subsidies based on the monthly gross profits that they are ...
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News briefs
Spy+ takes the contactless try-on to a new level
Spy+ is using Google’s Image Swirl and QR-code scanning to enable customers to try on snow goggles without ever touching them. The American action sports eyewear company, which was recently acquired by Bollé Brands, says the combination “overcomes the largest barriers to retail sales in the current shopping environment”: namely, ...
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News briefs
Intersport retailer makes a fuss over the newly extended German retail lockdown
After a consultation with the state governments, German Chancellor Angela Merkel announced on Jan. 5 that a nationwide retail lockdown for the sale of non-essential goods will be prolonged until Jan. 31 because of the ongoing high level of contaminations from the Covid-19 virus. It started on Dec. 16 and ...
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News briefs
Asics shutters its NYC flagship store
Asics has closed down for good its flagship store on Fifth Avenue in the Manhattan district of New York, which it had opened in 2017, occupying 2,035 square feet of selling space, to position itself in the city as a direct competitor of bigger sports brands like Nike, Adidas or ...
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Article
Sports & outdoor retail rose by 7.2% in the U.K. in 2020
Sports and outdoor retailers survived the Covid-19 pandemic in the U.K. last year. Spending on their products rose by 7.2 percent, according to Barclaycard, which noted in particular the boom in home fitness while gyms were closed. Home improvement items and furniture scored similar increases. In contrast, general clothing contracted ...
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News briefs
Adidas signs up top NBA Draft pick
Consolidating its position in the American basketball market, Adidas has signed up Anthony Edwards, the first overall pick in the 2020 NBA Draft, according to The Athletic. Besides Edwards, only LaMelo Ball, who is now endorsing Puma, is the only member of the 2020 draft to have signed a sponsorship ...
