Must-read
Analysis
What comdaily’s AI study means for sporting goods brands
SGIE exclusive: GEO specialist comdaily tested 504 German-language AI answers on running shoes, training apparel and wearables. Here are the findings.
Article
Hyrox takes its Olympic ambitions to World Triathlon
Hyrox has signed a term sheet with World Triathlon that makes hybrid racing a discipline of the federation and hands Hyrox the elite championships.
Article
Puma’s Q3 margin gains vanish into costs: our analysis
Gross margin rose to 49.5 percent on cheaper sourcing and tariff refunds, but higher operating costs left Puma with a loss.
To try or not to try – The state of marathon dreams
What coaching app Runna’s survey and race ballots reveal about people who dream of a marathon but never follow through.
Hyrox takes its Olympic ambitions to World Triathlon
Hyrox has signed a term sheet with World Triathlon that makes hybrid racing a discipline of the federation and hands Hyrox the elite championships.
Mizuno names Mandrakas Sales Rep Sportstyle DACH
Wassilios Mandrakas joins Mizuno from Säck & Nolde on November 1 to lead Sportstyle sales in Germany and Austria.
Sports Direct opens first two stores in Kenya
The Nairobi stores at Sarit Centre and Galleria Mall are run with Hudson Group, a Malta-based distributor part-owned by Frasers.
Under Armour outsources US tactical line to distributor
Tactical runs on small dealers and public tenders. Under Armour is letting a specialist wholesaler handle that work.
KMD Brands in exclusive takeover talks with Bluestar
The US brand manager has until Dec. 23 to firm up a possible bid for the Kathmandu, Rip Curl and Oboz owner.
Puma’s Q3 margin gains vanish into costs: our analysis
Gross margin rose to 49.5 percent on cheaper sourcing and tariff refunds, but higher operating costs left Puma with a loss.
Marathon week becomes a mass-market stage for H&M Move
A 5K community run from SoHo opened the launch, as the TCS New York City Marathon expects nearly 60,000 runners on Nov. 1.
Frasers won’t pay more for Accent but keeps buying
The Sports Direct owner bought almost 5.9 million shares at A$0.65 on the day it called that price final and the day after.
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ROICA V550 stretch fabrics on show in Munich
Italian sportswear knitters lead the booth, from cycling grip fabrics to Merino base layers.
Textile recycling: The next challenge is scaling up
In recent years, the textile recycling industry has focused primarily on technological development.
Circular sportswear: matching construction to recovery
Designing sportswear for a circular economy includes deciding who prepares garments for recycling. LaMunt asks owners to remove zips and trims; Arc’teryx assigns disassembly to ReBIRD.
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Closing the distance: inside LTP’s clubhouse in Saigon
LTP Group has opened a dedicated development space in Ho Chi Minh City that compresses performance apparel sampling from months to fourteen days.
To try or not to try – The state of marathon dreams
What coaching app Runna’s survey and race ballots reveal about people who dream of a marathon but never follow through.
Asics and Decathlon expand running business in India
Decathlon wants to keep beginners as they upgrade; Asics sells expertise to committed runners
Hoka growth slows and Deckers shares fall on sales miss
Tariff refunds lifted Deckers’ profit, but investors sold the shares on a weaker sales outlook for Hoka and Ugg.
SportsShoes.com launches AI gait analysis with Ochy
The free tool rates running technique from a short phone clip, covering hips, knees and symmetry as well as footstrike.
Decathlon brings recycled carbon fiber to padel
Decathlon says swapping in recycled carbon cuts the hitting face’s footprint by about 31 percent. Suggested price: €130.
Meet the challenger: a local racket on Indonesia’s courts
Noble Heist competes with global names on recall, price and community trust, selling via padel clubs.
FIP World Padel Report 2026: 40 million players
FIP counts 91,234 courts, up 17.9 percent in ten months, and €6.84 billion of yearly padel spending, worth €8.6 billion of GDP.
Premier Padel to sell data, streams to betting industry
Premier Padel has appointed iGame Media as its exclusive distributor of official betting data and live streams, covering more than 2,400 matches a year from the 2027 season – a deal the tour says will generate new revenue to reinvest in the professional game.
The insole market leader steps onto the court
The estimated market leader adds court sports to its range while its home-scan personalization earns TIME recognition.
Solestar launches carbon-core football insole
Priced at €99, the insole fits boots from several makers. RB Leipzig captain David Raum is Solestar’s first football ambassador.
German DFB: Nike locks out Marc O’Polo too, not only adidas
Nike’s DFB kit deal, worth over €100m a year through 2034, also ends Marc O’Polo’s off-field clothing role from 2027.
Apollo Sports Capital wants in to the NFL
Two senior Apollo Sports Capital executives have publicly declared the firm’s interest in the NFL, although the league’s list of approved private-equity firms has ever only shrunk.
What comdaily’s AI study means for sporting goods brands
SGIE exclusive: GEO specialist comdaily tested 504 German-language AI answers on running shoes, training apparel and wearables. Here are the findings.
Hyrox takes its Olympic ambitions to World Triathlon
Hyrox has signed a term sheet with World Triathlon that makes hybrid racing a discipline of the federation and hands Hyrox the elite championships.
Startups to watch: LIGAS, premium yoga made in Poland
LIGAS wants to win Polish premium yoga before global players do, with local production and a bold image as its calling cards.
Hyrox draws sponsors big and small
A fragrance brand, an events app, a US retailer and a Gulf gym chain backed Hyrox in October, as Nike added champion Tim Wenisch.
EuropeActive welcomes 4.1% Erasmus+ share for sport
Fitness group EuropeActive, like FESI, campaigned for a bigger sport share and welcomes the vote. The EU Council has the final say.
FESI welcomes Parliament vote on Erasmus+ sport budget
The sporting goods federation backs the plenary decision to raise sport’s Erasmus+ share from 1.9% to 4.1% for 2028 to 2034.
FESI sets out recommendations on EU sport tourism
Brands can act on products and business practices, FESI says, but sport tourism also needs broad investment in infrastructure.
![Hyosung Vietnam BIO BDO Plant [1]](https://d1f00kj7ad54bu.cloudfront.net/Pictures/181x121/8/1/0/63810_hyosungvietnambiobdoplant1_805866.jpg)
South Korea’s Hyosung makes bio materials a group priority
Hyun-Joon Cho calls bio-based materials a pillar of the group’s next century. A Vietnamese plant now supplies the first link in that chain.
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