Today's Must Read
Puma faces Asian takeover interest
Chinese giants Anta and Li Ning, plus Japan’s Asics, are exploring bids for struggling German sportswear maker Puma. Shares jumped 11.5% on the news.
Market Data & Analysis
Intelligence Insights & Analysis to inform your strategic planning
The 20 biggest sports retailers in Europe
Europe’s 20 largest sports retailers grew sales by 4 percent in 2024, with market leaders like Decathlon and JD Sports driving growth.
Global athletic apparel market shows sluggish growth amid regional contrasts in 2024
SGI Europe’s yearly analysis details the global sales and performance of the top athletic sports apparel brands in 2024.
Report: The German Performance Running Market 2025
The Performance Running Market Germany 2025 Report delivers a clear picture of how runners in Germany choose, buy, and value their shoes. Based on a survey of 1,001 active runners and detailed pricing analysis, it reveals the consumer profile of runners, buying behavior, channel demand, brand preferences, price intelligence that maximize revenue, and the role sustainability plays in purchasing decisions.
Market Analysis: The global athletic footwear market 2024
SGI Europe’s yearly analysis details global sales of 25 athletic footwear brands and their performance in 2024.
Sport Marke Medien with exclusive discount code for SGI Europe subscribers
Sport Marke Medien returns to Munich on Dec. 1–2 during ISPO with a new AI focus and strong brand activations.
ISPO to move to Amsterdam in 2026 under new joint venture
The leading trade show for Sporting Goods will be relaunched next year with new leadership, a new location and a €3 million investment.
Prowinter: evolving from national trade show to Europe’s winter sports meeting point
What makes Prowinter more than just a trade show? Brand Manager Geraldine Coccagna shares what to expect from the 2026 edition in Bolzano.
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Rethinking Business: Redefining CSR 2025
Corporate responsibility is evolving. From sustainability and circularity to inclusion and governance, companies are rethinking what it means to act responsibly in a changing world. Explore how the sporting goods industry is navigating new expectations—and turning responsibility into strategy.
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Engraw: Why Uruguay is a great country for sourcing sustainable wool
Uruguay’s Engraw has built a global reputation for premium, mulesing-free wool – powered by renewable energy and 70 years of sustainable expertise.
Polartec® AirCore™: A new era of breathable, weather-resistant, stretchy, non-PFAS laminates
Polartec’s newest innovation merges cutting-edge nanofiber technology with sustainability.
Is Instagram still relevant for B2B Marketing?
The LTP Group demonstrates how they handle Instagram.
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