Today's Must Read
Asics buys US race registration platforms
The brand takes another step towards building a global race registration empire.
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IN THE SPOTLIGHT
Mizuno is doing well: Margins at record levels
The Japanese sporting goods group achieved record nine-month sales of €1.15 billion, up 6.8 percent year-on-year, as profitability hit new highs.
LifeLabs and the science of a cooler swing
A materials science company chose golf—not Everest—to prove its cooling fabric works where people actually play. The strategy reveals how innovation reaches mass markets
Adidas Chinese New Year film celebrates football family spirit
Young players choose training over festive celebrations in Adidas’s CNY film honoring China’s football development.
Anta to open a first US store
The world’s third-largest sportswear brand marks its US retail debut 13 February with NBA All-Stars at a ribbon-cutting ceremony.
Swedish brand Craft opens first China flagship
The Swedish endurance sports brand debuts its Chinese retail strategy with a full-scenario experience store.
Sports Emotion hires Adidas veteran to handle its own-brands
Spanish retailer creates new senior role to expand private label portfolio and boost profitability
Asics buys US race registration platforms
The brand takes another step towards building a global race registration empire.
Converse to cuts jobs, Bloomberg reports
The footwear brand struggles with product innovation as competition from On and Hoka intensifies.
Apollo buys into Canadian fitness firm The GoodLife
The private equity giant values the 400-location fitness chain at €1.2bn in its latest sports investment move.
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Mizuno is doing well: Margins at record levels
The Japanese sporting goods group achieved record nine-month sales of €1.15 billion, up 6.8 percent year-on-year, as profitability hit new highs.
Under Armour still faces challenges in its turnaround
Management is focusing on stabilization, and analysts remain cautious over the recovery timeline.
Q3 FY2026: Canada Goose trades profits for growth
The Toronto-based luxury outerwear brand posted 14% revenue growth but saw operating margins fall to 29% as heavy marketing spending and retail expansion outpaced sales gains.
Specialty sports maker Fox Factory refreshes board
Specialty sports manufacturer appoints two independent directors and forms transformation committee focused on operational excellence.
Sustainability alliance Cascale appoints new CEO
The sustainability alliance taps a leader with global supply chain and nonprofit transformation experience to drive collective climate action.
Canada Goose names Patrick Bourke North America president
The outerwear brand promotes 10-year veteran to lead regional growth strategy and retail execution across the US and Canada.
LifeLabs and the science of a cooler swing
A materials science company chose golf—not Everest—to prove its cooling fabric works where people actually play. The strategy reveals how innovation reaches mass markets
Oakley Meta makes Super Bowl debut with AI eyewear
Oakley Meta’s first Super Bowl commercial features Spike Lee, Marshawn Lynch and Olympians across multiple sports disciplines using AI-powered athletic eyewear.
Visa Study: AI reshapes winter sports participation
AI is reshaping how Americans engage with winter sports, with 44% planning snowboarding bookings inspired by the Olympics, Visa study shows.
Sustainability alliance Cascale appoints new CEO
The sustainability alliance taps a leader with global supply chain and nonprofit transformation experience to drive collective climate action.
LifeLabs and the science of a cooler swing
A materials science company chose golf—not Everest—to prove its cooling fabric works where people actually play. The strategy reveals how innovation reaches mass markets
IOC honors climate leaders at Milano Cortina
Athletes, NOCs and IFs recognized for measurable climate action ahead of Milano Cortina 2026 Winter Games
On Running signs Swiss sprint icon Mujinga Kambundji
World Champion sprinter joins sister Ditaji on On’s global roster as she prepares her competitive comeback.
UA and Dick’s contribute to boom in girls’ flag football
The sportswear brand teams with Dick’s Foundation to fund equipment, coaching and expansion of the growing sport.
Lululemon releases new gym apparel in North America
The athleisure giant debuts PowerLu fabric technology in a collection developed with F1 star Lewis Hamilton.
Swedish brand Craft opens first China flagship
The Swedish endurance sports brand debuts its Chinese retail strategy with a full-scenario experience store.
adidas x CLOT Chinese New Year collection
Canadian-Hong Kong designer Edison Chen’s CLOT label partners with adidas on Year of the Horse collection.
Adidas Chinese New Year film celebrates football family spirit
Young players choose training over festive celebrations in Adidas’s CNY film honoring China’s football development.
US ready to cut India tariffs to 18% from 50%
Agreement reduces tariffs dramatically but lacks detail on implementation. Sporting goods manufacturers face new sourcing calculus.
Study: US consumers bear most Trump tariff costs
Kiel Institute research shows foreign exporters absorbed only 4% of 2025 US tariff burden, with American importers and consumers paying the rest.
EU may freeze US trade deal over Trump threat
European Parliament’s largest political group says approval of zero-tariff deal impossible after US president announces levies on eight countries.
China exports surge despite US crash
China recorded $1.18 trillion (€1.01tn) trade surplus in 2025 as exports to ASEAN and EU jumped while US shipments crashed 30 percent in December.
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