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Saucony and Merrell keep Wolverine on track for growth in Q3

Saucony sprints ahead, Merrell climbs – and Wolverine sees double-digit growth in its running, outdoor and activewear business.

Market Data & Analysis

Intelligence Insights & Analysis to inform your strategic planning

The 20 biggest sports retailers in Europe

Europe’s 20 largest sports retailers grew sales by 4 percent in 2024, with market leaders like Decathlon and JD Sports driving growth.

Global athletic apparel market shows sluggish growth amid regional contrasts in 2024

SGI Europe’s yearly analysis details the global sales and performance of the top athletic sports apparel brands in 2024.

Report: The German Performance Running Market 2025

The Performance Running Market Germany 2025 Report delivers a clear picture of how runners in Germany choose, buy, and value their shoes. Based on a survey of 1,001 active runners and detailed pricing analysis, it reveals the consumer profile of runners, buying behavior, channel demand, brand preferences, price intelligence that maximize revenue, and the role sustainability plays in purchasing decisions.

Market Analysis: The global athletic footwear market 2024

SGI Europe’s yearly analysis details global sales of 25 athletic footwear brands and their performance in 2024.

View all Market Data & Analysis

Latest Headlines

Trade Shows

IRX 2025 positions Amsterdam as a key meeting point for the running industry
2025-10-14T06:15:00+01:00Sponsored by IRX
Shirry Liram explains how IRX 2025 in Amsterdam wants to shape the future of running by connecting the people and ideas moving the industry forward.
Prowinter: evolving from national trade show to Europe’s winter sports meeting point
2025-10-14T07:23:00+01:00Sponsored by ProWinter
What makes Prowinter more than just a trade show? Brand Manager Geraldine Coccagna shares what to expect from the 2026 edition in Bolzano.
‘OutDoor’ trade show rebrands as part of European Outdoor Week, moves to Riva
2025-09-23T05:27:00+01:00By Wolfgang Greiner
The new trade show format will bring brands, events, and retailers together in Italy in May 2026.

Rethinking Business: Redefining CSR 2025

Corporate responsibility is evolving. From sustainability and circularity to inclusion and governance, companies are rethinking what it means to act responsibly in a changing world. Explore how the sporting goods industry is navigating new expectations—and turning responsibility into strategy.

>> Explore the special

Engraw: Why Uruguay is a great country for sourcing sustainable wool
2025-10-16T07:27:00+01:00Sponsored by Engraw
Uruguay’s Engraw has built a global reputation for premium, mulesing-free wool – powered by renewable energy and 70 years of sustainable expertise.
Polartec® AirCore™: A new era of breathable, weather-resistant, stretchy, non-PFAS laminates
2025-10-06T09:20:00+01:00Sponsored by Polartec
Polartec’s newest innovation merges cutting-edge nanofiber technology with sustainability.
Is Instagram still relevant for B2B Marketing?
2025-09-29T16:46:00+01:00Sponsored by LTP Group
The LTP Group demonstrates how they handle Instagram.