Must-read
Article
Puma’s Q3 margin gains vanish into costs: our analysis
Gross margin rose to 49.5 percent on cheaper sourcing and tariff refunds, but higher operating costs left Puma with a loss.
Article
Adidas has its best quarter ever: our analysis
Gulden set growth and a 10% Ebit margin as his 2026 targets. After nine months, Adidas has reached both, with Q4 still ahead.
Article
Decathlon brings recycled carbon fiber to padel
Decathlon says swapping in recycled carbon cuts the hitting face’s footprint by about 31 percent. Suggested price: €130.
Puma’s Q3 margin gains vanish into costs: our analysis
Gross margin rose to 49.5 percent on cheaper sourcing and tariff refunds, but higher operating costs left Puma with a loss.
Marathon week becomes a mass-market stage for H&M Move
A 5K community run from SoHo opened the launch, as the TCS New York City Marathon expects nearly 60,000 runners on Nov. 1.
Frasers won’t pay more for Accent but keeps buying
The Sports Direct owner bought almost 5.9 million shares at A$0.65 on the day it called that price final and the day after.
Decathlon brings recycled carbon fiber to padel
Decathlon says swapping in recycled carbon cuts the hitting face’s footprint by about 31 percent. Suggested price: €130.
H&M Move launches 2026 ski collection on Nov. 2
Developed again with outdoor agency Grand Studio, the range adds waterproof shells, insulation and avalanche rescue reflectors.
Brooks Running revenue up 12% after nine months
In its nine-month 2026 financial update, Brooks reported EMEA sales up 24 percent and the Americas and APAC 9 percent each.
Columbia beats its Q3 forecast, but not in the US
Europe and Asia added more sales than the group gained overall, while US revenue slipped and footwear outgrew apparel again.
Nike launches Vegam Run, its first shoe for India
Nike’s Vegam Run took five months from concept to launch. Nike wants to use it as a model for faster development.
Salomon, Pas Normal Studios launch winter collection
After sneakers and fashion houses, Salomon’s latest collaboration is built for trail, gravel and winter weather.
Stay informed. Stay ahead. Every weekday in your inbox: the SGIE Daily Digest newsletter.
The news, analysis and competitive signals that matter — curated for industry professionals.
Sign up for free
ROICA V550 stretch fabrics on show in Munich
Italian sportswear knitters lead the booth, from cycling grip fabrics to Merino base layers.
Textile recycling: The next challenge is scaling up
In recent years, the textile recycling industry has focused primarily on technological development.
Circular sportswear: matching construction to recovery
Designing sportswear for a circular economy includes deciding who prepares garments for recycling. LaMunt asks owners to remove zips and trims; Arc’teryx assigns disassembly to ReBIRD.
NEXT WEBINAR
Policy, participation & prosperity: webinar with WFSGI
Discover the first-ever economic assessment of our industry in this free webinar in partnership with WFSGI
PARTNER CONTENT
Closing the distance: inside LTP’s clubhouse in Saigon
LTP Group has opened a dedicated development space in Ho Chi Minh City that compresses performance apparel sampling from months to fourteen days.
Asics and Decathlon expand running business in India
Decathlon wants to keep beginners as they upgrade; Asics sells expertise to committed runners
Hoka growth slows and Deckers shares fall on sales miss
Tariff refunds lifted Deckers’ profit, but investors sold the shares on a weaker sales outlook for Hoka and Ugg.
SportsShoes.com launches AI gait analysis with Ochy
The free tool rates running technique from a short phone clip, covering hips, knees and symmetry as well as footstrike.
Atleet adds Runnea AI shoe recommender to web store
A running review site’s tester data now guides online shoppers across a network of independently run stores.
Decathlon brings recycled carbon fiber to padel
Decathlon says swapping in recycled carbon cuts the hitting face’s footprint by about 31 percent. Suggested price: €130.
Meet the challenger: a local racket on Indonesia’s courts
Noble Heist competes with global names on recall, price and community trust, selling via padel clubs.
FIP World Padel Report 2026: 40 million players
FIP counts 91,234 courts, up 17.9 percent in ten months, and €6.84 billion of yearly padel spending, worth €8.6 billion of GDP.
Premier Padel to sell data, streams to betting industry
Premier Padel has appointed iGame Media as its exclusive distributor of official betting data and live streams, covering more than 2,400 matches a year from the 2027 season – a deal the tour says will generate new revenue to reinvest in the professional game.
The insole market leader steps onto the court
The estimated market leader adds court sports to its range while its home-scan personalization earns TIME recognition.
Solestar launches carbon-core football insole
Priced at €99, the insole fits boots from several makers. RB Leipzig captain David Raum is Solestar’s first football ambassador.
German DFB: Nike locks out Marc O’Polo too, not only adidas
Nike’s DFB kit deal, worth over €100m a year through 2034, also ends Marc O’Polo’s off-field clothing role from 2027.
Apollo Sports Capital wants in to the NFL
Two senior Apollo Sports Capital executives have publicly declared the firm’s interest in the NFL, although the league’s list of approved private-equity firms has ever only shrunk.
Startups to watch: LIGAS, premium yoga made in Poland
LIGAS wants to win Polish premium yoga before global players do, with local production and a bold image as its calling cards.
Hyrox draws sponsors big and small
A fragrance brand, an events app, a US retailer and a Gulf gym chain backed Hyrox in October, as Nike added champion Tim Wenisch.
Whoop’s newest product is a $650 puffer jacket
The wearables company’s second Samuel Ross collection carries its sensor into outerwear, sold only on its own store for now.
Oura takes Ultrahuman’s redesigned ring to court
Oura has sued Ultrahuman in the Eastern District of Texas, asserting two new patents against the redesigned Ring Pro.
EuropeActive welcomes 4.1% Erasmus+ share for sport
Fitness group EuropeActive, like FESI, campaigned for a bigger sport share and welcomes the vote. The EU Council has the final say.
FESI welcomes Parliament vote on Erasmus+ sport budget
The sporting goods federation backs the plenary decision to raise sport’s Erasmus+ share from 1.9% to 4.1% for 2028 to 2034.
FESI sets out recommendations on EU sport tourism
Brands can act on products and business practices, FESI says, but sport tourism also needs broad investment in infrastructure.
![Hyosung Vietnam BIO BDO Plant [1]](https://d1f00kj7ad54bu.cloudfront.net/Pictures/181x121/8/1/0/63810_hyosungvietnambiobdoplant1_805866.jpg)
South Korea’s Hyosung makes bio materials a group priority
Hyun-Joon Cho calls bio-based materials a pillar of the group’s next century. A Vietnamese plant now supplies the first link in that chain.
Intelligence, analysis and advice for the global sporting goods industry.
TOPICS
Corporate and FinancialRetail and Supply
Marketing
Consumer
People and HR
Events and Trade Shows
Legal
CSR and Sustainability
Technology and AI
Asia-Pacific
Athlete economy
China and APAC
MARKET ANALYSIS
Analysis and dataIndustry Scorecards
Reports
Case Studies
SERIES and SPECIALS
FIFA World Cup 2026Winter Olympics 2026
Circular Economy
Impact of Sports
Redefining CSR 2025
SUBSCRIPTIONS
Membership plansFAQs
ASK SGIE AI
For premium subscribersABOUT US
About usNewsroom and Contacts
Media solutions
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact Us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z