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Why On keeps outpacing the sportswear industry
On is growing profitably against the industry trend. DTC, innovation and price discipline are making the premium brand stronger and stronger.
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Mossel Bay to host Ironman South Africa in 2027
The Ironman Group has confirmed Mossel Bay as the new home of its South African full-distance race, debuting in April 2027, while broader participation data signals a fundamental demographic shift across the sport.
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Inov8 ends four years of DTC in France
Inov8 has reversed its direct-to-consumer strategy in three of its six self-declared priority markets, reinstating distributors in France, Austria and Scandinavia just years after confidently bringing them under direct control.
Why On keeps outpacing the sportswear industry
On is growing profitably against the industry trend. DTC, innovation and price discipline are making the premium brand stronger and stronger.
Mossel Bay to host Ironman South Africa in 2027
The Ironman Group has confirmed Mossel Bay as the new home of its South African full-distance race, debuting in April 2027, while broader participation data signals a fundamental demographic shift across the sport.
Inov8 ends four years of DTC in France
Inov8 has reversed its direct-to-consumer strategy in three of its six self-declared priority markets, reinstating distributors in France, Austria and Scandinavia just years after confidently bringing them under direct control.
Emirates and Arsenal extend shirt deal to 2033
Arsenal and Emirates have extended their long-running shirt sponsorship partnership through 2033, in a deal estimated to be worth up to £70 million per season — a significant uplift on the previous arrangement.
Zalando delivers strong profit increases in Q2 2026
Zalando delivered a strong second quarter, with GMV climbing 20.7 percent to €4.9 billion and active customers hitting a record 62.5 million, as the About You integration and accelerating AI deployment underpin both top-line momentum and margin expansion across B2C and B2B.
Under Armour faces tougher competition as outlook is cut
Revenue down 3 percent, improved margins, lowered outlook: Demand remains the biggest challenge in the turnaround.
Mizuno starts year with record quarter on five growth pillars
Strong demand across Golf, Running, Football, Sportstyle and Work Business lifted first-quarter sales and profit to record levels.
Prediction markets carve into the sports rights pie
Prediction markets are entering sports rights. Same package. New buyer.
adidas to kit out every team at Esports Cup
adidas becomes Official Kit Partner for the first Esports Nations Cup, outfitting 100+ national teams in Riyadh this November.
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Paddletek buys pickleball paddle maker PIKKL
PIKKL joins a portfolio spanning Bantam, Tempest and Honeyfoam, as Paddletek also signs three unrelated pro Johnsons.
Asian tennis athletes are no longer the backup option
Once an afterthought, Asian stars like China’s Zheng Qinwen now command top sponsorship dollars, rewriting who brands back.
The Slazenger brand revival is a 43-minute comedy film
Yes, comedy. Slazenger’s answer to decades of decline is a 43-minute film starring its 23-year-old creative director.
Kostyuk reaches Wimbledon quarterfinal in Wilson dress
Her second Wilson dress sold out in days. Now Marta Kostyuk has matched it with her first Wimbledon quarterfinal.
Macron: the brand that grew by saying ‘no’
Macron’s Chief Brand & Communications Officer Angelo Marino explains why 22 years of organic growth start with knowing when to refuse.
PARTNER CONTENT
The industry’s new benchmark for excellence: ISPO Awards 2026
With renewed ambition, the ISPO Awards step onto the world stage in 2026. Entries are now open.
Why On keeps outpacing the sportswear industry
On is growing profitably against the industry trend. DTC, innovation and price discipline are making the premium brand stronger and stronger.
Under Armour faces tougher competition as outlook is cut
Revenue down 3 percent, improved margins, lowered outlook: Demand remains the biggest challenge in the turnaround.
Mizuno starts year with record quarter on five growth pillars
Strong demand across Golf, Running, Football, Sportstyle and Work Business lifted first-quarter sales and profit to record levels.
Prediction markets carve into the sports rights pie
Prediction markets are entering sports rights. Same package. New buyer.
Inov8 ends four years of DTC in France
Inov8 has reversed its direct-to-consumer strategy in three of its six self-declared priority markets, reinstating distributors in France, Austria and Scandinavia just years after confidently bringing them under direct control.
Frasers opens combined retail and fitness format in Dublin
Sports Direct and Everlast Gyms+ have opened the first integrated Frasers Group flagship outside the UK.
Chori: more than a supplier, a strategic textile partner from yarn to garment
With nearly 180 years in textiles, Japan’s Chori has evolved from fibre trader to fully integrated development and manufacturing partner — and is now making a direct pitch to European performance brands seeking consolidated supply chains backed by verified sustainability data.
John Lewis bets on sports and wellness as category
John Lewis launches Sports and Wellness departments at four UK locations as part of an £800 million transformation.
adidas to kit out every team at Esports Cup
adidas becomes Official Kit Partner for the first Esports Nations Cup, outfitting 100+ national teams in Riyadh this November.
Under Armour’s off-season resort isn’t relaxing
Rest Less follows footballers and creators who cannot switch off inside a fictional hotel built for Under Armour’s FW26 range.
NikeSKIMS’ new drop draws consumer backlash
NikeSKIMS was built to close the women’s performance apparel gap. Consumer reaction to the new drop says otherwise.
Nike bets sportswear recovery on a hoodie
Nike is wagering that a simplified fleece collection can help revive a sportswear business under pressure.
How SE Asian local brands find a competitive edge
A Bali brand built on surplus fabric from global labels. A Brunei brand built on repairs. How Southeast Asian local brands compete.
China’s fake-fatigue is reaching sporting goods
From grassroots leagues to fan-fueled merch, dentsu’s new report has lessons for Western brands
Superfeet may claim a fifth of $8.4bn insoles market
New research projects the sector will grow from $4.3 billion in 2026 to $8.4 billion by 2036, with Superfeet leading the company segment.
Gravel running becomes brands’ new growth strategy
Salomon describes gravel as a gateway to new consumers, and Nike, Craft and HOKA are following it into the category.
New Balance UK factory gets a garden by a jeweller
London jewellery brand Bleue Burnham, founded by a self-taught gardener, designed the space for New Balance’s 300 UK shoemakers.
Macron: the brand that grew by saying ‘no’
Macron’s Chief Brand & Communications Officer Angelo Marino explains why 22 years of organic growth start with knowing when to refuse.
TrusTrace’s cofounder Rajan on the cost of compliance
Hrishikesh Rajan, co-founder and chief growth officer at TrusTrace, in conversation with SGI Europe.
adidas names Mayer GM Central Europe
Claus-Peter Mayer succeeds Marina Mogus effective September 1; Olivier Gianina takes Southern Europe from August 1.
How SE Asian local brands find a competitive edge
A Bali brand built on surplus fabric from global labels. A Brunei brand built on repairs. How Southeast Asian local brands compete.
Chori: more than a supplier, a strategic textile partner from yarn to garment
With nearly 180 years in textiles, Japan’s Chori has evolved from fibre trader to fully integrated development and manufacturing partner — and is now making a direct pitch to European performance brands seeking consolidated supply chains backed by verified sustainability data.
New Balance UK factory gets a garden by a jeweller
London jewellery brand Bleue Burnham, founded by a self-taught gardener, designed the space for New Balance’s 300 UK shoemakers.
Right to repair is law, but what’s a fair price?
The EU Right to Repair Directive is now German law; refurbished marketplace Refurbed says spare-part pricing rules are still missing.
Prediction markets carve into the sports rights pie
Prediction markets are entering sports rights. Same package. New buyer.
Trail-running app RacePace builds prep on race history
The update pulls a runner’s full ITRA history into prep, not just fitness data - sharper plans for those returning from a break.
Fanatics brings some financial plumbing in house
Better known for jerseys and memorabilia, Fanatics is acquiring the exchange and clearinghouse behind its prediction markets.
World Cup jersey boom is real, but will it last?
adidas confirmed record sales. Route and Syndigo say fulfillment, returns and product data decide if it holds
Hainan duty-free partners with Lululemon
The Hainan duty-free retailer is expanding a sports portfolio that now includes Lululemon, Salomon, Under Armour, adidas and Nike.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
Trump tariff refunds: are you in the queue?
$127 billion enters the queue — but not all at once
US Customs race to build IEEPA tariff refund system
Around 330,000 US importers await refunds on $166bn in IEEPA tariffs as CBP builds a new processing system under court supervision.
Whoop wins FDA closeout on blood pressure feature
The FDA dropped its 2025 enforcement action after Whoop modified its interface and the agency updated its wellness guidance.
UK: adidas, Uniqlo and CK ads banned for greenwashing
The UK advertising regulator banned Google ads from adidas, Uniqlo and Calvin Klein for unsubstantiated recycled material claims.
Gildan faces class action probes after short-seller report
Levi & Korsinsky, Kalloghlian Myers and Howard G. Smith open investigations after Gildan shares drop 18.8%
Gildan’s growth story meets an activist short seller
Activist short seller Jehoshaphat Research alleges channel stuffing, a $510m inventory overhang, and governance red flags
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