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Mizuno triples European operating profit and posts record first half
Europe delivers a profit surge. Q2 growth loses steam despite strong demand. But: The outlook remains cautious.
Case Study
Case study: How Strava sells motivation to brands
Strava sells challenges, map segments and bulk subscriptions to brands. Its IPO filing, when public, will show what that earns.
Article
Startups to watch: Unsung’s hockey and lacrosse trainer
The Boston startup, led by former Reebok CMO Dennis Baldwin, raised $3 million and sells only on its own site for now.
Q3 2026: Saucony closes in on Merrell at Wolverine
The running brand cut the sales gap to its larger sibling by almost half, while Sweaty Betty’s UK slide deepened.
Yue Yuen’s profit halves as brands order later
Brands are ordering later and in smaller batches, while Europe-bound revenue fell 10.6 percent.
Mizuno triples European operating profit and posts record first half
Europe delivers a profit surge. Q2 growth loses steam despite strong demand. But: The outlook remains cautious.
Startups to watch: An AI coach that clips to the barbell
The method is velocity-based training: as reps slow with fatigue, the app adjusts load, reps and rest for the next set.
Startups to watch: Unsung’s hockey and lacrosse trainer
The Boston startup, led by former Reebok CMO Dennis Baldwin, raised $3 million and sells only on its own site for now.
Peloton ups bond to $700m to retire term loan
CEO Peter Stern and CFO Sid Thacker both named a lower cost of capital and more flexibility as goals.
R&D: Asics sets up Institute of Sport Science Australia
The Asics Oceania unit will study running, sudden changes of direction and netball with local universities and podiatrists.
Vulcabras Q3 recurring net income falls 14.3%
Online sales are falling by choice, and margins are paying for it. A stronger balance sheet gives the Brazilian group time.
A bank and a K-pop label dress runners in Hyosung yarn
Race organizers with no sportswear business are sourcing recycled kit from the spandex maker, from yarn to finished garment.
Nike adds a second finance hire before Q2 2027 results
An insider who knows Nike’s operations takes charge of the accounts while the company books the first Pace restructuring charges.
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Winter sports: the 2026 State of Play
Skier visits, participants and federation counts for the US, Europe, Japan, China and ice sports, with each method compared.
Case study: How Strava sells motivation to brands
Strava sells challenges, map segments and bulk subscriptions to brands. Its IPO filing, when public, will show what that earns.
The marathon’s new core runner is a woman in her 20s
Young women now lead London’s under-30 field and match men in Boston. Within a few years, they could lead whole fields.
Running winners at ISPO compete on how shoes are made
Printing to order, aerospace plate fiber and algae soles: ISPO Excellence Awards 2026 celebrate manufacturing innovation
Lululemon launches Ventscape cold-weather run vest
Lululemon presented the Ventscape Run Vest, built with PrimaLoft insulation and mesh panels, at CIIE in Shanghai
Decathlon brings recycled carbon fiber to padel
Decathlon says swapping in recycled carbon cuts the hitting face’s footprint by about 31 percent. Suggested price: €130.
Meet the challenger: a local racket on Indonesia’s courts
Noble Heist competes with global names on recall, price and community trust, selling via padel clubs.
FIP World Padel Report 2026: 40 million players
FIP counts 91,234 courts, up 17.9 percent in ten months, and €6.84 billion of yearly padel spending, worth €8.6 billion of GDP.
Premier Padel to sell data, streams to betting industry
Premier Padel has appointed iGame Media as its exclusive distributor of official betting data and live streams, covering more than 2,400 matches a year from the 2027 season – a deal the tour says will generate new revenue to reinvest in the professional game.
Startups to watch: Unsung’s hockey and lacrosse trainer
The Boston startup, led by former Reebok CMO Dennis Baldwin, raised $3 million and sells only on its own site for now.
Caitlin Clark is DICK’S first partner: Our analysis
The multiyear deal makes the WNBA star the first athlete partner of DICK’S and Foot Locker, from campaigns to community work.
Retro outline, new technology: Reebok’s Question recoded
The 30th-anniversary rebuild of Allen Iverson’s 1996 basketball shoe goes on sale in the US on Nov. 10, ahead of a global launch on Nov. 16.
The insole market leader steps onto the court
The estimated market leader adds court sports to its range while its home-scan personalization earns TIME recognition.
Case study: How Strava sells motivation to brands
Strava sells challenges, map segments and bulk subscriptions to brands. Its IPO filing, when public, will show what that earns.
Startups to watch: An AI coach that clips to the barbell
The method is velocity-based training: as reps slow with fatigue, the app adjusts load, reps and rest for the next set.
Peloton ups bond to $700m to retire term loan
CEO Peter Stern and CFO Sid Thacker both named a lower cost of capital and more flexibility as goals.
Oura puts its ring on trial in obesity care
Announced Oct. 28, the 52-week UC San Diego Health study enrolls up to 260 adults on GLP-1 drugs or after bariatric surgery.
A bank and a K-pop label dress runners in Hyosung yarn
Race organizers with no sportswear business are sourcing recycled kit from the spandex maker, from yarn to finished garment.
Anta Group signs new three-year partnership with UNHCR
The renewed partnership extends the group’s domestic sport and education giving into international humanitarian aid.
The car, not the kit, is sport’s biggest carbon cost
Decathlon’s new study of nine sports finds that travel produces three times the emissions of the gear athletes buy.
Reju partners six mills on regenerated polyester
Mills in Portugal, Lithuania, Sweden and the US will develop fabrics with the Technip Energies-owned recycler for its brands.
Intelligence, analysis and advice for the global sporting goods industry.
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