- Home
- Newsletters & Briefings
- Products
- Corporate & Financial
- Retail
- Marketing
- Consumer
- People
- Sustainability
- Events
- About Us
- AccountOut
- Search
- More from navigation items
Must-read
Case Study
What VF Corp’s Reinvent fixed, and what it didn’t
Two major divestitures, a complete leadership reset, $1.8 billion in debt cut – and one brand that has yet to turn.
News briefs
German sporting goods body BSI names new head
Former professional handball player and public sector strategist Christoph Moeller replaces Stefan Rosenkranz at BSI from July 1.
Article
Brooks posts 23% Q1 global growth
The performance brand outpaced the running market across regions in Q1 2026 and tripled sales in China.
Worldly adds deep-tier visibility with Bendi buy
The acquisition brings AI-powered multi-tier mapping and risk scoring to Worldly’s 40,000-company network.
Kylian Mbappé: footballer, investor
From a French health insurtech to a sailing team and a Ligue 2 club, the Real Madrid forward is operating as a full-fledged investor.
Activewear sells confidence. The data disagrees.
A peer-reviewed study finds no link between activewear engagement and female body confidence, contradicting a core industry marketing claim.
KMD Brands appoints new Chairman in governance reset
Philip Bowman takes the helm at KMD Brands as the outdoor group accelerates its Next Level turnaround.
ANWR GROUP extends credit to affiliated retailers
The German buying group is expanding seasonal credit lines and launching an investment loan to help affiliated retailers.
German sporting goods body BSI names new head
Former professional handball player and public sector strategist Christoph Moeller replaces Stefan Rosenkranz at BSI from July 1.
Brooks posts 23% Q1 global growth
The performance brand outpaced the running market across regions in Q1 2026 and tripled sales in China.
StockX launches possessionless trading
New Store at StockX removes the logistics loop that drives up costs for resellers, letting buyers own, store and relist products without handling them.
Japan and France confirmed as FIBA World Cup hosts 2030, 2031
Tokyo stages the 2030 Women’s World Cup on the JBA’s centenary; Paris crowns France’s debut as Men’s World Cup host in 2031.
Stay informed. Stay ahead. Every weekday in your inbox: the SGIE Daily Digest newsletter.
The news, analysis and competitive signals that matter — curated for industry professionals.
Sign up for free
ATHLETE SPOTLIGHT
Kylian Mbappé: footballer, investor
From a French health insurtech to a sailing team and a Ligue 2 club, the Real Madrid forward is operating as a full-fledged investor.
PARTNER CONTENT
How FLYTEC helps brands scale innovation without increasing complexity
Rising costs, tightening compliance and market shifts are forcing brands to rethink development. A system-based approach changes the rules of the game.
|
FitnessBusiness intelligence on the fitness economy: gyms, studios, connected platforms, tech adoption, and trends driving sporting goods demand. Explore Fitness Coverage → |
|
Sports ParticipationWhich activities are growing or declining: participation trends, sports and hybrid formats, and behavioral shifts that drive sporting goods demand. Explore Sports Participation → |
|
Women x sporting goodsFrom league revenues and athlete deals to female founders and investors — intelligence on the business of women in sports and sporting goods. Explore Women x Sports → |
Kylian Mbappé: footballer, investor
From a French health insurtech to a sailing team and a Ligue 2 club, the Real Madrid forward is operating as a full-fledged investor.
ANWR GROUP extends credit to affiliated retailers
The German buying group is expanding seasonal credit lines and launching an investment loan to help affiliated retailers.
German sporting goods body BSI names new head
Former professional handball player and public sector strategist Christoph Moeller replaces Stefan Rosenkranz at BSI from July 1.
Brooks posts 23% Q1 global growth
The performance brand outpaced the running market across regions in Q1 2026 and tripled sales in China.
Worldly adds deep-tier visibility with Bendi buy
The acquisition brings AI-powered multi-tier mapping and risk scoring to Worldly’s 40,000-company network.
StockX launches possessionless trading
New Store at StockX removes the logistics loop that drives up costs for resellers, letting buyers own, store and relist products without handling them.
Geopolitics opens India’s door to Anta
The Fujian-based group plans 10 stores by March 2027, positioning Anta in India’s premium sportswear segment as bilateral tensions ease.
Myprotein activewear enters Footasylum stores in the UK
Sports nutrition brand Myprotein enters multi-brand physical retail with MP Activewear, targeting 16-to-24-year-olds in seven Footasylum stores.
Worldly adds deep-tier visibility with Bendi buy
The acquisition brings AI-powered multi-tier mapping and risk scoring to Worldly’s 40,000-company network.
Why big brands keep missing modest athleisure
Muslim apparel spending reached $327 billion in 2023. So why are so many women still stitching together their own coverage hacks at the gym?
Decathlon joins French football as Major Partner
Decathlon’s in-house football brand Kipsta has been elevated from supplier to Major Partner of French professional football, securing ball rights through 2032.
Nike takes control of sneaker release narrative
With product leaks enabling better counterfeits ahead of launch, Nike has launched a designer-led editorial channel on its SNKRS app.
Activewear sells confidence. The data disagrees.
A peer-reviewed study finds no link between activewear engagement and female body confidence, contradicting a core industry marketing claim.
Athletic footwear loses ground in US survey
A new US survey finds athletic spend down 5 percent and athleisure down 8 percent, as durability overtakes performance tech as the key purchase driver.
Beyond the logo: what brands gain from mass participation sports
A 7.8% surge in event participation is reshaping where sporting goods brands can build durable equity – if they look past the finish-line banner.
Report: Europe’s fitness market breaks records in 2025
The 2026 EuropeActive/Deloitte report shows the sector surging past €39bn in revenue, with consolidation accelerating and the US penetration gap still wide open.
KMD Brands appoints new Chairman in governance reset
Philip Bowman takes the helm at KMD Brands as the outdoor group accelerates its Next Level turnaround.
German sporting goods body BSI names new head
Former professional handball player and public sector strategist Christoph Moeller replaces Stefan Rosenkranz at BSI from July 1.
DF Sport Specialist founder Longoni dies at 83
The Italian entrepreneur who built Longoni Sport and DF Sport Specialist died April 29. His story spans mountain retail, alpinism and community.
PUMA names Mark Langer as new CFO
Former Hugo Boss CEO and Douglas CFO joins PUMA’s board with a mandate to restore profitable growth and investor confidence.
Worldly adds deep-tier visibility with Bendi buy
The acquisition brings AI-powered multi-tier mapping and risk scoring to Worldly’s 40,000-company network.
On-demand merchandise giant FYUL adopts TrusTrace
The on-demand manufacturer behind CrossFit, Netflix and MTV merchandise is building EU compliance infrastructure as DPP deadlines approach.
PFAS probe exposes activewear’s green gap
Via The Conversation: a Texas attorney general probe into Lululemon’s PFAS use exposes why voluntary sustainability standards have failed the activewear sector – and why regulatory enforcement is now the only credible fix.
On Holding’s impact report: where it falls short
The Swiss brand missed its living wage target, replaced Cyclon subscription with a broader resale-donation-recycling model and saw absolute emissions rise.
Gamma Waves – Agnelli returns to sport, but to football?
Ex-Juventus chairman Andrea Agnelli and captain Giorgio Chiellini launch a €100m sports IP and tech fund — with football pointedly absent.
ASICS builds elite lab where it all began
ASICS is building a dedicated facility in Kobe for elite athlete footwear and rapid prototyping, due to open in December 2027.
DICK’S and Adobe team up on AI customer experience
The US sports retailer deploys AI agents, real-time data and generative content tools to individualize the customer journey. Powered by Adobe.
NBA in talks with Kalshi and Polymarket
The NBA has entered formal talks with both Kalshi and Polymarket. Sources say a deal before next season is possible.
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Adidas probes partner data breach
Criminals claim 815,000 rows of data stolen from an Adidas extranet via a martial arts products licensee.
Nike probed in the US for bias against white employees
Federal regulators claim diversity programs discriminated against white employees, challenging past corporate DEI practices.
Nike pays Thai workers after five years
After nearly five years of advocacy, Nike agrees to compensate 3,300 Thai factory workers who were allegedly coerced into unpaid leave during the pandemic.
Worldly adds deep-tier visibility with Bendi buy
The acquisition brings AI-powered multi-tier mapping and risk scoring to Worldly’s 40,000-company network.
Activewear sells confidence. The data disagrees.
A peer-reviewed study finds no link between activewear engagement and female body confidence, contradicting a core industry marketing claim.
Kylian Mbappé: footballer, investor
From a French health insurtech to a sailing team and a Ligue 2 club, the Real Madrid forward is operating as a full-fledged investor.
Data & Advisory
SGI provides C-Level advisory & data analytics services to brands, retailers, industry suppliers
Visit AdvisoryIndustry Directory
Find advisors and suppliers to the sporting goods industry.
Visit Industry Directory
Industry Jobs
Search new jobs in the sporting goods industry.
Post an industry job.
Intelligence, analysis and advice for the global sporting goods industry.
TOPICS
Corporate and FinancialRetail and Supply
Marketing
Consumer
People and HR
Events and Trade Shows
Legal
CSR and Sustainability
Technology and AI
Asia-Pacific
Athlete economy
MARKET ANALYSIS
Analysis and dataIndustry Scorecards
Reports
Case Studies
SERIES and SPECIALS
Winter Olympics 2026Circular Economy
Impact of Sports
Redefining CSR 2025
SUBSCRIPTIONS
Membership plansFAQs
ASK SGIE AI
For premium subscribersABOUT US
About usNewsroom and Contacts
Media solutions
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact Us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z