Must-read

hero Macron Head Offices

C-Suite Interview

Macron: the brand that grew by saying ‘no’

2026-07-28T14:05:00+01:00

Macron’s Chief Brand & Communications Officer Angelo Marino explains why 22 years of organic growth start with knowing when to refuse.

adidas team kits

Article

World Cup jersey boom is real, but will it last?

2026-07-28T15:12:00+01:00

adidas confirmed record sales. Route and Syndigo say fulfillment, returns and product data decide if it holds

frasers x hugo boss

News briefs

Frasers’ Hugo Boss plan goes beyond ownership

2026-07-27T19:49:00+01:00

A reported plan to install Frasers CEO Michael Murray as Hugo Boss CEO shows that the retailer is treating equity ownership as inseparable from operational control.

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case study: saucony china

Case study: how Xtep turned Saucony into a profit engine

2026-07-13T20:51:00+01:00By

A $61 million China buyout turned a break-even brand into a fast-growing profit engine