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On and Zendaya go from surrealism to martial arts
A mini action movie shot in Prague’s brutalist architecture adds a new genre to On’s growing library of Zendaya films.
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SATISFY as a store, but not a running store
SATISFY’s first Paris store has no product descriptions, items on slabs on the floor, and a custom scent modeled on a luxury fashion store.
News briefs
Frasers Group acquires 8.78% of Under Armour Class A
The UK retailer disclosed 16.6 million shares in an Oct. 1 SEC filing that certifies no aim of influencing control.
On and Zendaya go from surrealism to martial arts
A mini action movie shot in Prague’s brutalist architecture adds a new genre to On’s growing library of Zendaya films.
SATISFY as a store, but not a running store
SATISFY’s first Paris store has no product descriptions, items on slabs on the floor, and a custom scent modeled on a luxury fashion store.
Adidas claims four stripes still look like its three
The Federal Court of Australia claim covers four-stripe items on sale since January, with Sydney bus ads filed as evidence.
Nike names Michael Hunter head of Nike Japan
Hunter led Nike Canada for four years and spent five earlier years in Tokyo as senior director for marketplace partners.
Golden Goose hires Burberry’s digital chief
Giorgio Belloli replaces Danilo Piarulli, who left to run sneaker brand Autry, and takes charge of CRM, digital and omnichannel.
Sports Direct owner gives one agency three brands’ PR
Frasers Group’s PR, search and AI visibility work for Sports Direct, FRASERS and FLANNELS moves to M+C Saatchi Talk in October.
Frasers Group acquires 8.78% of Under Armour Class A
The UK retailer disclosed 16.6 million shares in an Oct. 1 SEC filing that certifies no aim of influencing control.
IOC launches Trustworthy AI Framework
Seven principles guide the framework, which comes with a self-assessment checklist. Deloitte was consulting partner.
adidas opens Home of Innovation technology lab
As materials, data and iteration speed drive differentiation, adidas shows how it works, citing 200 wins and 24 world records.
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Closing the distance: inside LTP’s clubhouse in Saigon
LTP Group has opened a dedicated development space in Ho Chi Minh City that compresses performance apparel sampling from months to fourteen days.
SATISFY as a store, but not a running store
SATISFY’s first Paris store has no product descriptions, items on slabs on the floor, and a custom scent modeled on a luxury fashion store.
From comfort to speed: Skechers joins super shoe race
The brand’s first super shoe weighs 5.9 oz in a men’s size 9 and is built for 5K to marathon distances.
Nike wants a race shoe for every runner
Nike says the entry model grew from runner feedback in China and that it tested the price with North American runners.
Finishers launches official race bib resale in France
One marathon cut its no-show rate from 35 percent to 7 percent after Finishers took over bib resale.
Head relaunches iPrestige and Prestige MP Limited
Both racquets launched globally Oct. 1: they draw on 2001, upgraded for both the nostalgic and the new players.
JOOLA POWER FX: player demand meets foam construction
The American-owned brand says foam reached market only once the material could deliver feel as well as power.
Joma named official shoe of Spanish Padel Federation
The Spanish sportswear brand is now the federation’s official shoe. Neither party has disclosed how long the deal runs.
Infront lands table tennis’ global sponsorship rights
An eight-year deal puts Infront in charge of selling sponsorship across table tennis’ top events through 2034.
German DFB: Nike locks out Marc O’Polo too, not only adidas
Nike’s DFB kit deal, worth over €100m a year through 2034, also ends Marc O’Polo’s off-field clothing role from 2027.
Apollo Sports Capital wants in to the NFL
Two senior Apollo Sports Capital executives have publicly declared the firm’s interest in the NFL, although the league’s list of approved private-equity firms has ever only shrunk.
Under Armour, SYZMIK sign flag football headgear deal
SYZMIK will manufacture the soft-shell headgear; Under Armour handles global distribution to consumers and wholesale accounts.
Indian cricket team RCB hits the Milan runway with PUMA
PUMA and designer Dhruv Kapoor turn the kit of IPL champion Royal Challengers Bengaluru into runway jackets.
Technogym launches RUN X Club Finder
About 300 facilities have registered to host qualifiers for the treadmill championship, which ends in Cesena in March 2027.
Oura postpones Nasdaq IPO citing market uncertainty
Oura pulled its Nasdaq listing eight days after launch, with 10-year yields at their highest since 2007.
Peloton debuts its first foldable treadmill
The Tread Flex folds, costs $1,100 less than the model it replaces, and comes with a Miley single attached.
Technogym launches its first Pilates reformer in the US
Technogym prices its US reformer at $13,670: four times what US retailers quote for professional reformers.
FESI puts EU policymakers on the pitch
A Brussels tournament mixed Commission staff, brand teams and Younited players, and closed a drive of 1,000+ donated items.
Under Armour folds plant-based UNLESS into UA.com
The plant-based brand it bought in 2024 now sells through Under Armour’s main storefront.
Impact report: VF Corp meets Scope 1 and 2 target early
Scope 1 and 2 are down 69%, but count for about 2% of VF’s footprint. Scope 3 is 39% of the way to target.
Q4 2026 event radar: trade shows and events
15 events for sporting goods, outdoor and winter sports, October to December 2026. Led by ISPO’s debut in Amsterdam, Nov. 3–5.
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