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Article
Oura’s IPO tests the value of health data
Subscription growth and a 42-billion-hour biometric dataset anchor Oura’s case for a technology-style valuation.
Opinion
PPWR: blessing or curse for sporting goods industry?
WFSGI and FESI legal counsel Dr. Jochen M. Schaefer asks whether Brussels’ packaging overhaul helps or harms the industry.
Article
Lululemon’s tough quarter deepens across key markets
Demand is down in Lululemon’s top markets, and a Great Wall misfire hasn’t helped in China. A tariff refund softened the blow.
Oura’s IPO tests the value of health data
Subscription growth and a 42-billion-hour biometric dataset anchor Oura’s case for a technology-style valuation.
ASICS named apparel partner for Paris padel major
The Roland-Garros tie-up is the latest step in a multi-year ASICS expansion into padel.
Toni Sailer names Head of Sales, US director
The premium ski fashion brand fills two senior roles as it works to expand sales channels and its North American footprint.
NGE fitness expands beyond UK Decathlon marketplace
A year after joining Decathlon’s UK marketplace, Northern Gym Equipment has expanded to 300+ listings and entered selected stores.
Lululemon’s tough quarter deepens across key markets
Demand is down in Lululemon’s top markets, and a Great Wall misfire hasn’t helped in China. A tariff refund softened the blow.
Fanatics renews UEFA card deal until 2033
The deal covers six UEFA club competitions, with cards produced under the Topps brand.
Lululemon opens largest APAC store in Tokyo
The Tokyo store opened days before Lululemon reports Q2 results, giving investors a fresh read on its Asia-Pacific growth.
Oura stacks its board ahead of IPO
Oura is adding a roster of public-company veterans to its board as the smart ring maker moves closer to a U.S. stock market debut.
Kontoor sets $1.1bn 2030 target for Helly Hansen
Kontoor Brands unveiled Helly Hansen’s 2030 financial targets at its first investor day, including revenue above $1.1 billion.
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NGE fitness expands beyond UK Decathlon marketplace
A year after joining Decathlon’s UK marketplace, Northern Gym Equipment has expanded to 300+ listings and entered selected stores.
Castore at 10: From challenger to the global stage
Castore turns 10 this month, having expanded into F1, football, rugby, cricket, golf and heritage lifestyle brands.
The challenger hires the expert: GOFLUO taps John Zopfi
John Zopfi spent decades building wholesale networks for Patagonia and 7mesh. Now he is taking that playbook to the visibility Belgian challenger brand.
Activewear brand Vuori extends its C-suite build-out
Vuori has named Carey Collins Krug, most recently Abercrombie & Fitch’s marketing chief, as CMO.
Running State of Play 2026
Nearly a third of runners started during the pandemic, motivated by health not competition – they are reshaping the sport
PARTNER CONTENT
Closing the distance: inside LTP’s clubhouse in Saigon
LTP Group has opened a dedicated development space in Ho Chi Minh City that compresses performance apparel sampling from months to fourteen days.
Oura’s IPO tests the value of health data
Subscription growth and a 42-billion-hour biometric dataset anchor Oura’s case for a technology-style valuation.
Lululemon’s tough quarter deepens across key markets
Demand is down in Lululemon’s top markets, and a Great Wall misfire hasn’t helped in China. A tariff refund softened the blow.
Oura stacks its board ahead of IPO
Oura is adding a roster of public-company veterans to its board as the smart ring maker moves closer to a U.S. stock market debut.
Kontoor sets $1.1bn 2030 target for Helly Hansen
Kontoor Brands unveiled Helly Hansen’s 2030 financial targets at its first investor day, including revenue above $1.1 billion.
NGE fitness expands beyond UK Decathlon marketplace
A year after joining Decathlon’s UK marketplace, Northern Gym Equipment has expanded to 300+ listings and entered selected stores.
Fanatics renews UEFA card deal until 2033
The deal covers six UEFA club competitions, with cards produced under the Topps brand.
Lululemon opens largest APAC store in Tokyo
The Tokyo store opened days before Lululemon reports Q2 results, giving investors a fresh read on its Asia-Pacific growth.
Intersport’s WC summer campaign lifts jersey sales 73%
The retail cooperative’s Clubhouses in Berlin, Paris and Istanbul drew more than 1 million visitors during its FIFA World Cup summer campaign.
ASICS named apparel partner for Paris padel major
The Roland-Garros tie-up is the latest step in a multi-year ASICS expansion into padel.
U.S. Polo Assn. ranked world’s top sports licensor
A polo brand best known for casualwear now outranks the NFL Players Association, PGA Tour and Formula 1 in global licensing.
INTERSPORT signs global partnership with FIBA to 2031
INTERSPORT will handle event retail for FIBA’s Basketball World Cups, Continental Cups and U17 World Cups through 2031.
Mondo deepens World Athletics tie for new event format
The Italian equipment group will brand landing systems, implement carts and supports for the new Ultimate Championship.
Brands race to catch the run clubs’ wave
Running clubs surge across Asia and in cities worldwide, turning what was once solitary exercise into a collective ritual of reconnection and belonging.
US women’s sports audience and ad spend are booming
US audiences watched 46 billion minutes of women’s sports in 2025, while brands poured in record ad dollars, per Nielsen.
Running footwear sales climb 13% as US market stalls
US footwear sales inched up 1 percent in H1 2026, but running shoes grew 13 times faster.
Running State of Play 2026
Nearly a third of runners started during the pandemic, motivated by health not competition – they are reshaping the sport
adidas marketing ops VP Jochen Denninger dies at 57
Jochen Denninger, adidas Vice President of Marketing Operations since 2024, died on August 23 after 29 years with the brand.
Lululemon comms chief Bill Chandler exits Sept. 4
Chandler’s exit follows Lululemon’s AI chief and strategy chief departures ahead of O’Neill’s Sept. 8 CEO start.
New Balance UK factory gets a garden by a jeweller
London jewellery brand Bleue Burnham, founded by a self-taught gardener, designed the space for New Balance’s 300 UK shoemakers.
Macron: the brand that grew by saying ‘no’
Macron’s Chief Brand & Communications Officer Angelo Marino explains why 22 years of organic growth start with knowing when to refuse.
PSG launches We Ride Paris cycling + fitness initiative
Zwift and Wilier are providing five customized smart bikes to be auctioned for PSG’s community and Xana foundations.
Oberalp Contribute Report 2025: circularity data
The mountain sports group’s own numbers cut against its circularity growth story.
How SE Asian local brands find a competitive edge
A Bali brand built on surplus fabric from global labels. A Brunei brand built on repairs. How Southeast Asian local brands compete.
Chori: more than a supplier, a strategic textile partner from yarn to garment
With nearly 180 years in textiles, Japan’s Chori has evolved from fibre trader to fully integrated development and manufacturing partner.
Ahotu partners with URUNN to close the race-to-training gap
Ahotu’s race finder feeds into URUNN, the running app from Olympic champion Mo Farah, turning a race pick into a personal plan.
After ad-business recovery, X introduces card payments
Sport has gotten X back in with advertisers. X Money is a different story.
Runna pairs coach expertise with academic research
The Strava-owned app is using an academic partnership to differentiate its coaching from automated rivals.
Closing the distance: inside LTP’s clubhouse in Saigon
LTP Group has opened a dedicated development space in Ho Chi Minh City that compresses performance apparel sampling from months to fourteen days.
Hainan duty-free partners with Lululemon
The Hainan duty-free retailer is expanding a sports portfolio that now includes Lululemon, Salomon, Under Armour, adidas and Nike.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
Trump tariff refunds: are you in the queue?
$127 billion enters the queue — but not all at once
US Customs race to build IEEPA tariff refund system
Around 330,000 US importers await refunds on $166bn in IEEPA tariffs as CBP builds a new processing system under court supervision.
PPWR: blessing or curse for sporting goods industry?
WFSGI and FESI legal counsel Dr. Jochen M. Schaefer asks whether Brussels’ packaging overhaul helps or harms the industry.
Gymshark sued over hidden influencer marketing
A New York lawsuit says Gymshark’s influencer army hid its paid endorsements behind buried hashtags and exclusive contracts.
Nike hit with $7.5m-plus gender pay-bias verdict
A class action got thrown out. One female employee still won $7.5m-plus from a jury.
France blocks Polymarket, spares rival Kalshi
France, Spain, Brazil and Australia are drawing different lines around Polymarket and Kalshi, exposing regulatory fragmentation.
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