Must-read

HYROX SHANGHAI

Article

Hyrox booms in China. Can Puma turn that into sales?

2026-08-17T15:24:00+01:00

Sponsorship rights secure PUMA the Hyrox stage in China. Analysts say retail density, not exclusivity, will decide sales.

asics tr

Article

Asics raises full-year guidance as SportStyle boom accelerates

2026-08-16T18:14:00+01:00

SportStyle’s near-doubling in Q2 shows Asics’ growth engine shifting from performance running toward lifestyle.

Foot Locker’s brand campaign EMEA 2026

Article

Foot Locker’s new campaign: decades of shoes and staff

2026-08-17T14:02:00+01:00

The film runs in France, Italy and the UK across connected TV, digital, social and out-of-home, plus in-store across EMEA.

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hero Macron Head Offices

Macron: the brand that grew by saying ‘no’

2026-07-28T14:05:00+01:00By

Macron’s Chief Brand & Communications Officer Angelo Marino explains why 22 years of organic growth start with knowing when to refuse.