Must-read
New Balance and Miu Miu launch Wimbledon collection
Tennis has always been fashion. The sport’s most watched tournament now has its most pointed collab yet.
Harry Kane, top scorer and entrepreneur
The £20m Seat Unique raise is the latest move in Kane’s quietly expanding equity portfolio.
Nike sails into adidas territory
A cargo boat, a pixelated kit and Jamal Musiala: Nike’s World Cup teaser for Germany’s 2027 switch
The ring that doesn’t need to sell itself
Ōura’s World Cup campaign with Kane and Rice is built around a question, not an answer: “Are you ready?”
TF rebrands as World Tennis from January 2026
Seven bodies, fragmented rights, $3.5bn Gaudenzi says could double. World Tennis inherits the ITF’s governance problem unchanged.
New Balance and Miu Miu launch Wimbledon collection
Tennis has always been fashion. The sport’s most watched tournament now has its most pointed collab yet.
HSG completes majority acquisition of Golden Goose
HSG and Temasek back Golden Goose’s global expansion as the Italian luxury sneaker brand posts €734m revenue and 10% Q1 growth
Harry Kane, top scorer and entrepreneur
The £20m Seat Unique raise is the latest move in Kane’s quietly expanding equity portfolio.
The impossible expedition that won Cannes
Columbia Sportswear promised its entire company to anyone who could prove the earth is flat. Nobody did. Cannes noticed.
Nike sails into adidas territory
A cargo boat, a pixelated kit and Jamal Musiala: Nike’s World Cup teaser for Germany’s 2027 switch
StockX spreads as it melts
StockX built its business on item-by-item authentication. Three new programs are now eroding that premise.
Odlo turns 80 with anniversary campaign
Odlo launches Eighty Years Strong, tracing its 1946 founding, the 1972 Olympic base layer and the 1987 three-layer system.
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EVENTS RADAR
Q3 2026 Event Radar: trade shows and conferences
Outdoor Retailer reimagined, three sustainability events, boats and boards: The Q3 2026 calendar points in one direction.
PARTNER CONTENT
ISPO launches Leaders Summit with €3 million investment programme
The ISPO Leaders Summit will open ISPO 2026 on 3 November in Amsterdam, convening a senior audience of C-suite executives, policymakers and industry leaders from across the global sport, outdoor and winter market.
HSG completes majority acquisition of Golden Goose
HSG and Temasek back Golden Goose’s global expansion as the Italian luxury sneaker brand posts €734m revenue and 10% Q1 growth
Acushnet plants a European flag in France
Acushnet inaugurates its Montataire complex, bringing Titleist and FootJoy under one European roof for the first time.
Kalshi booms on sports
From politics to parlays: sports now drives 85% of Kalshi’s $112 billion lifetime volume.
Accent Group rejects Frasers’ takeover bid
Accent Group’s board unanimously rejects Frasers’ offer of A$0.65 per share, calling it materially inadequate.
StockX spreads as it melts
StockX built its business on item-by-item authentication. Three new programs are now eroding that premise.
Vuori targets 20 China stores by 2027
The athleisure challenger brand plans to more than double its China footprint and build a dedicated local team, says president Kechter.
Decathlon turns Herblay store into a sports playground
The retailer has added 2,000 sqm. to its Herblay store and turned the space into hands-on sport zones for families.
Decathlon to open 2,000-sqm flagship at KL’s 118 Mall
The store will occupy level 2 of the mall inside the Merdeka 118 Precinct, with an opening scheduled for August 2026.
The ring that doesn’t need to sell itself
Ōura’s World Cup campaign with Kane and Rice is built around a question, not an answer: “Are you ready?”
New Balance and Miu Miu launch Wimbledon collection
Tennis has always been fashion. The sport’s most watched tournament now has its most pointed collab yet.
The impossible expedition that won Cannes
Columbia Sportswear promised its entire company to anyone who could prove the earth is flat. Nobody did. Cannes noticed.
Nike sails into adidas territory
A cargo boat, a pixelated kit and Jamal Musiala: Nike’s World Cup teaser for Germany’s 2027 switch
BYD in F1: The athleisure and merchandise opportunity
For decades, Chinese factories made the world’s sports gear and kept only the processing fees. BYD in F1 could change that.
Dressed to the Nine (iron)
South Korea buys nearly half the world’s golf fashion: a $4 billion market powered by women, status and lifestyle wear.
Rugby State of Play 2026
Rugby’s recovery is led by pre-teens and women. Brands still targeting adult club rugby are on the wrong side of the demand curve.
Swipe left, buy Local: the Douyin athleisure takeover
Grandparents with 34 million Douyin followers, a $910 billion silver economy, and a guochao generation rewriting who buys local activewear, and why.
HSG completes majority acquisition of Golden Goose
HSG and Temasek back Golden Goose’s global expansion as the Italian luxury sneaker brand posts €734m revenue and 10% Q1 growth
When legal advice becomes a self-service product
adidas’s Josef deployment shows how AI legal tools shift compliance from document production to behavioral insight.
Nike imports financial discipline from outside sport
David Denton joins from Pfizer, replacing Matthew Friend who steps down August 17 after Nike’s Q4 FY2026 earnings call.
The sneaker brand that became an AI company
Allbirds sold its brand IP to American Exchange Group for $39m, renamed itself Smartbird, and hired a former AWS executive as CEO.
WFSGI turns the World Cup into a youth participation drive
Ten brands, two panels, five principles, and one question rarely posed: what do sporting events actually leave behind for young people?
Q3 2026 Event Radar: trade shows and conferences
Outdoor Retailer reimagined, three sustainability events, boats and boards: The Q3 2026 calendar points in one direction.
UK: adidas, Uniqlo and CK ads banned for greenwashing
The UK advertising regulator banned Google ads from adidas, Uniqlo and Calvin Klein for unsubstantiated recycled material claims.
Worldly named in Gartner sustainable procurement guide
Supply chain platform Worldly enters the Gartner market guide as EU rules push brands toward facility-level data.
StockX spreads as it melts
StockX built its business on item-by-item authentication. Three new programs are now eroding that premise.
When legal advice becomes a self-service product
adidas’s Josef deployment shows how AI legal tools shift compliance from document production to behavioral insight.
Kalshi booms on sports
From politics to parlays: sports now drives 85% of Kalshi’s $112 billion lifetime volume.
When knowledge is free, trust is the differentiator
AI has made product expertise available to all, instantly. What it cannot replicate – trust, experience, relationships – is the new competitive advantage.
Hainan duty-free partners with Lululemon
The Hainan duty-free retailer is expanding a sports portfolio that now includes Lululemon, Salomon, Under Armour, adidas and Nike.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
Trump tariff refunds: are you in the queue?
$127 billion enters the queue — but not all at once
US Customs race to build IEEPA tariff refund system
Around 330,000 US importers await refunds on $166bn in IEEPA tariffs as CBP builds a new processing system under court supervision.
UK: adidas, Uniqlo and CK ads banned for greenwashing
The UK advertising regulator banned Google ads from adidas, Uniqlo and Calvin Klein for unsubstantiated recycled material claims.
Gildan faces class action probes after short-seller report
Levi & Korsinsky, Kalloghlian Myers and Howard G. Smith open investigations after Gildan shares drop 18.8%
Gildan’s growth story meets an activist short seller
Activist short seller Jehoshaphat Research alleges channel stuffing, a $510m inventory overhang, and governance red flags
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Intelligence, analysis and advice for the global sporting goods industry.
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