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Primark launches Form activewear sub-brand
A satirical VCCP campaign backs Primark’s first standalone activewear line, aimed at shoppers priced out of premium sportswear.
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K-pop’s JENNIE sets a China sales record for adidas”
JENNIE’s debut as an adidas Originals co-designer broke a flagship store sales record in Chengdu, ahead of the global launch.
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At IFA 2026, sporting goods and health tech blur
A first-person tour of IFA Berlin finds Chinese hardware makers rewriting the boundaries between sporting goods, tech and health.
Primark launches Form activewear sub-brand
A satirical VCCP campaign backs Primark’s first standalone activewear line, aimed at shoppers priced out of premium sportswear.
Hyrox founders buy back control from Infront
WndrCo, the fund backing Hyrox rival Xenom since March, is also part of the buying group.
New Era is set to open Oxford Street flagship in London
The US headwear brand has signed a long-term lease at 386 Oxford Street, its second London flagship alongside Carnaby Street.
Triathlon body PTO signs Saudi public fund Sela
The deal starts with the Saudi Arabia T100 Triathlon and could extend to a revamped global tour World Triathlon plans for 2027.
US: sporting goods emerge as World Cup retail winner
Two months later, adidas, Fanatics and Foot Locker led a US sporting goods surge that outpaced every retail category.
K-pop’s JENNIE sets a China sales record for adidas”
JENNIE’s debut as an adidas Originals co-designer broke a flagship store sales record in Chengdu, ahead of the global launch.
Nike exits S&P 100 index in September
The index change is procedural, but it echoes what Nike’s stock has shown for years: a turnaround still incomplete.
Adidas apology puts its own accountability on trial
The company distanced its global brand from a local team’s choices, and that line is now the story.
Nike sponsors London City Lionesses in landmark deal
The WSL’s only fully independent club lands a Nike deal its owner calls women’s football’s biggest yet.
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Castore reportedly explores sale a decade after launch
JPMorgan is canvassing buyers for the brand Andy Murray backs, with interest from China among the approaches.
NGE fitness expands beyond UK Decathlon marketplace
A year after joining Decathlon’s UK marketplace, Northern Gym Equipment has expanded to 300+ listings and entered selected stores.
Castore at 10: From challenger to the global stage
Castore turns 10 this month, having expanded into F1, football, rugby, cricket, golf and heritage lifestyle brands.
The challenger hires the expert: GOFLUO taps John Zopfi
John Zopfi spent decades building wholesale networks for Patagonia and 7mesh. Now he is taking that playbook to the visibility Belgian challenger brand.
Running State of Play 2026
Nearly a third of runners started during the pandemic, motivated by health not competition – they are reshaping the sport
PARTNER CONTENT
Closing the distance: inside LTP’s clubhouse in Saigon
LTP Group has opened a dedicated development space in Ho Chi Minh City that compresses performance apparel sampling from months to fourteen days.
Hyrox founders buy back control from Infront
WndrCo, the fund backing Hyrox rival Xenom since March, is also part of the buying group.
Nike exits S&P 100 index in September
The index change is procedural, but it echoes what Nike’s stock has shown for years: a turnaround still incomplete.
Castore reportedly explores sale a decade after launch
JPMorgan is canvassing buyers for the brand Andy Murray backs, with interest from China among the approaches.
Soul Padel raises £3.6m to triple UK club count
Family office cash sends the Manchester padel brand from four clubs to ten, targeting 250 courts by 2032.
Primark launches Form activewear sub-brand
A satirical VCCP campaign backs Primark’s first standalone activewear line, aimed at shoppers priced out of premium sportswear.
New Era is set to open Oxford Street flagship in London
The US headwear brand has signed a long-term lease at 386 Oxford Street, its second London flagship alongside Carnaby Street.
US: sporting goods emerge as World Cup retail winner
Two months later, adidas, Fanatics and Foot Locker led a US sporting goods surge that outpaced every retail category.
NGE fitness expands beyond UK Decathlon marketplace
A year after joining Decathlon’s UK marketplace, Northern Gym Equipment has expanded to 300+ listings and entered selected stores.
K-pop’s JENNIE sets a China sales record for adidas”
JENNIE’s debut as an adidas Originals co-designer broke a flagship store sales record in Chengdu, ahead of the global launch.
Adidas apology puts its own accountability on trial
The company distanced its global brand from a local team’s choices, and that line is now the story.
Nike sponsors London City Lionesses in landmark deal
The WSL’s only fully independent club lands a Nike deal its owner calls women’s football’s biggest yet.
FP Movement and On launch second sneaker collab
A second footwear drop with On is less about design than what repeat collaborations reveal about FP Movement’s strategy.
Brands race to catch the run clubs’ wave
Running clubs surge across Asia and in cities worldwide, turning what was once solitary exercise into a collective ritual of reconnection and belonging.
US women’s sports audience and ad spend are booming
US audiences watched 46 billion minutes of women’s sports in 2025, while brands poured in record ad dollars, per Nielsen.
Running footwear sales climb 13% as US market stalls
US footwear sales inched up 1 percent in H1 2026, but running shoes grew 13 times faster.
Running State of Play 2026
Nearly a third of runners started during the pandemic, motivated by health not competition – they are reshaping the sport
adidas marketing ops VP Jochen Denninger dies at 57
Jochen Denninger, adidas Vice President of Marketing Operations since 2024, died on August 23 after 29 years with the brand.
Lululemon comms chief Bill Chandler exits Sept. 4
Chandler’s exit follows Lululemon’s AI chief and strategy chief departures ahead of O’Neill’s Sept. 8 CEO start.
New Balance UK factory gets a garden by a jeweller
London jewellery brand Bleue Burnham, founded by a self-taught gardener, designed the space for New Balance’s 300 UK shoemakers.
Macron: the brand that grew by saying ‘no’
Macron’s Chief Brand & Communications Officer Angelo Marino explains why 22 years of organic growth start with knowing when to refuse.
Adidas apology puts its own accountability on trial
The company distanced its global brand from a local team’s choices, and that line is now the story.
Think Beyond names Robertson as first CEO
Melissa Robertson becomes Think Beyond’s first CEO, taking an equity stake as the consultancy scales.
PGA Tour, LeBron foundation build a golf mentorship pipeline
The LeBron James Family Foundation Invitational debuts July 6-7, 2027, at Firestone Country Club, blending golf with mentorship.
Billie Jean King and Deloitte launch women's sports plan
Deloitte says women’s sports media coverage has climbed to 15 percent, but leadership investment still lags.
Ahotu partners with URUNN to close the race-to-training gap
Ahotu’s race finder feeds into URUNN, the running app from Olympic champion Mo Farah, turning a race pick into a personal plan.
After ad-business recovery, X introduces card payments
Sport has gotten X back in with advertisers. X Money is a different story.
Runna pairs coach expertise with academic research
The Strava-owned app is using an academic partnership to differentiate its coaching from automated rivals.
Closing the distance: inside LTP’s clubhouse in Saigon
LTP Group has opened a dedicated development space in Ho Chi Minh City that compresses performance apparel sampling from months to fourteen days.
Hainan duty-free partners with Lululemon
The Hainan duty-free retailer is expanding a sports portfolio that now includes Lululemon, Salomon, Under Armour, adidas and Nike.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
Trump tariff refunds: are you in the queue?
$127 billion enters the queue — but not all at once
US Customs race to build IEEPA tariff refund system
Around 330,000 US importers await refunds on $166bn in IEEPA tariffs as CBP builds a new processing system under court supervision.
PPWR: blessing or curse for sporting goods industry?
WFSGI and FESI legal counsel Dr. Jochen M. Schaefer asks whether Brussels’ packaging overhaul helps or harms the industry.
Gymshark sued over hidden influencer marketing
A New York lawsuit says Gymshark’s influencer army hid its paid endorsements behind buried hashtags and exclusive contracts.
Nike hit with $7.5m-plus gender pay-bias verdict
A class action got thrown out. One female employee still won $7.5m-plus from a jury.
France blocks Polymarket, spares rival Kalshi
France, Spain, Brazil and Australia are drawing different lines around Polymarket and Kalshi, exposing regulatory fragmentation.
Intelligence, analysis and advice for the global sporting goods industry.
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