Must-read
Under Armour names Feng Chen Wang as creative partner
Could Feng Chen Wang partnership bring cultural credibility and Chinese heritage to Under Armour’s Rebel Daughter initiative?
Asics’ Blazeblast targets trail running entry market
Trail running was once for specialists. Asics built the Blazeblast for road runners who want the same bounce on the trails.
On’s robot-built shoe goes faster, lighter
The Cloudboom Strike 2 cuts midsole weight by 15% and adds new geometry. Six athletes have already run personal bests.
Zumiez CFO Christopher Work to step down after 19 years
Zumiez’s longtime finance chief is exiting as the retailer launches a search for his successor.
Sales, profits up in FY25 at Decathlon Spain
Organic growth of 7.2% wasn’t enough to lift Spain’s share of Decathlon’s global sales above 2023 levels.
Cyclist turned marathoner launches running label in Leeds
Edmondson raced UK’s Node4-Giordana for years before winning a marathon by 10 minutes.
Nike’s ‘reset’ of China policy leaves distributors guessing
Topsports halted trading and said Nike sent no formal notice, even as online sales make up 22% of its revenue.
Whoop wins FDA closeout on blood pressure feature
The FDA dropped its 2025 enforcement action after Whoop modified its interface and the agency updated its wellness guidance.
Under Armour names Feng Chen Wang as creative partner
Could Feng Chen Wang partnership bring cultural credibility and Chinese heritage to Under Armour’s Rebel Daughter initiative?
Asics’ Blazeblast targets trail running entry market
Trail running was once for specialists. Asics built the Blazeblast for road runners who want the same bounce on the trails.
Meet the challenger: Is Alo ready for an IPO?
Alo Yoga has shed its wholesale T-shirt arm. Analysts say the move sets the stage for an IPO or strategic deal.
AARMY adds yoga and Pilates as a gateway to performance
AARMY built its following on bootcamp and cycle classes. It is now adding yoga and Pilates to tap 12.9 million US participants
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EVENTS RADAR
Q3 2026 Event Radar: trade shows and conferences
Outdoor Retailer reimagined, three sustainability events, boats and boards: The Q3 2026 calendar points in one direction.
PARTNER CONTENT
The industry’s new benchmark for excellence: ISPO Awards 2026
With renewed ambition, the ISPO Awards step onto the world stage in 2026. Entries are now open.
Sales, profits up in FY25 at Decathlon Spain
Organic growth of 7.2% wasn’t enough to lift Spain’s share of Decathlon’s global sales above 2023 levels.
Cyclist turned marathoner launches running label in Leeds
Edmondson raced UK’s Node4-Giordana for years before winning a marathon by 10 minutes.
Nike’s ‘reset’ of China policy leaves distributors guessing
Topsports halted trading and said Nike sent no formal notice, even as online sales make up 22% of its revenue.
Meet the challenger: Is Alo ready for an IPO?
Alo Yoga has shed its wholesale T-shirt arm. Analysts say the move sets the stage for an IPO or strategic deal.
Sales, profits up in FY25 at Decathlon Spain
Organic growth of 7.2% wasn’t enough to lift Spain’s share of Decathlon’s global sales above 2023 levels.
Nike’s ‘reset’ of China policy leaves distributors guessing
Topsports halted trading and said Nike sent no formal notice, even as online sales make up 22% of its revenue.
Incom targets 50 U.S. Polo Assn. stores in Europe
Incom, U.S. Polo Assn.’s Tuscan licensee, is targeting 50 European stores and a fifty-percent owned-retail revenue mix.
Decathlon buys into folding bike maker Brompton
Decathlon takes a stake in Brompton, its boldest move yet into premium urban mobility and the Chinese market.
Cyclist turned marathoner launches running label in Leeds
Edmondson raced UK’s Node4-Giordana for years before winning a marathon by 10 minutes.
Nike’s ‘reset’ of China policy leaves distributors guessing
Topsports halted trading and said Nike sent no formal notice, even as online sales make up 22% of its revenue.
Under Armour names Feng Chen Wang as creative partner
Could Feng Chen Wang partnership bring cultural credibility and Chinese heritage to Under Armour’s Rebel Daughter initiative?
Asics’ Blazeblast targets trail running entry market
Trail running was once for specialists. Asics built the Blazeblast for road runners who want the same bounce on the trails.
BYD in F1: The athleisure and merchandise opportunity
For decades, Chinese factories made the world’s sports gear and kept only the processing fees. BYD in F1 could change that.
Dressed to the Nine (iron)
South Korea buys nearly half the world’s golf fashion: a $4 billion market powered by women, status and lifestyle wear.
Rugby State of Play 2026
Rugby’s recovery is led by pre-teens and women. Brands still targeting adult club rugby are on the wrong side of the demand curve.
Swipe left, buy Local: the Douyin athleisure takeover
Grandparents with 34 million Douyin followers, a $910 billion silver economy, and a guochao generation rewriting who buys local activewear, and why.
Zumiez CFO Christopher Work to step down after 19 years
Zumiez’s longtime finance chief is exiting as the retailer launches a search for his successor.
HSG completes majority acquisition of Golden Goose
HSG and Temasek back Golden Goose’s global expansion as the Italian luxury sneaker brand posts €734m revenue and 10% Q1 growth
When legal advice becomes a self-service product
adidas’s Josef deployment shows how AI legal tools shift compliance from document production to behavioral insight.
Nike imports financial discipline from outside sport
David Denton joins from Pfizer, replacing Matthew Friend who steps down August 17 after Nike’s Q4 FY2026 earnings call.
Misto Holdings 2025 sustainability report
With no owned factories, Misto Holdings’ biggest ESG lever is supplier behavior, quantified in full for the first time.
WFSGI turns the World Cup into a youth participation drive
Ten brands, two panels, five principles, and one question rarely posed: what do sporting events actually leave behind for young people?
Q3 2026 Event Radar: trade shows and conferences
Outdoor Retailer reimagined, three sustainability events, boats and boards: The Q3 2026 calendar points in one direction.
UK: adidas, Uniqlo and CK ads banned for greenwashing
The UK advertising regulator banned Google ads from adidas, Uniqlo and Calvin Klein for unsubstantiated recycled material claims.
StockX spreads as it melts
StockX built its business on item-by-item authentication. Three new programs are now eroding that premise.
When legal advice becomes a self-service product
adidas’s Josef deployment shows how AI legal tools shift compliance from document production to behavioral insight.
Kalshi booms on sports
From politics to parlays: sports now drives 85% of Kalshi’s $112 billion lifetime volume.
When knowledge is free, trust is the differentiator
AI has made product expertise available to all, instantly. What it cannot replicate – trust, experience, relationships – is the new competitive advantage.
Hainan duty-free partners with Lululemon
The Hainan duty-free retailer is expanding a sports portfolio that now includes Lululemon, Salomon, Under Armour, adidas and Nike.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
Trump tariff refunds: are you in the queue?
$127 billion enters the queue — but not all at once
US Customs race to build IEEPA tariff refund system
Around 330,000 US importers await refunds on $166bn in IEEPA tariffs as CBP builds a new processing system under court supervision.
Whoop wins FDA closeout on blood pressure feature
The FDA dropped its 2025 enforcement action after Whoop modified its interface and the agency updated its wellness guidance.
UK: adidas, Uniqlo and CK ads banned for greenwashing
The UK advertising regulator banned Google ads from adidas, Uniqlo and Calvin Klein for unsubstantiated recycled material claims.
Gildan faces class action probes after short-seller report
Levi & Korsinsky, Kalloghlian Myers and Howard G. Smith open investigations after Gildan shares drop 18.8%
Gildan’s growth story meets an activist short seller
Activist short seller Jehoshaphat Research alleges channel stuffing, a $510m inventory overhang, and governance red flags
Intelligence, analysis and advice for the global sporting goods industry.
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