Today's Must Read
HSG acquires majority stake in Golden Goose
Chinese investment firm HSG will take a majority stake in Golden Goose, with Temasek as minority investor, to support the brand’s international expansion.
Market Data & Analysis
Intelligence Insights & Analysis to inform your strategic planning
The 20 biggest sports retailers in Europe
Europe’s 20 largest sports retailers grew sales by 4 percent in 2024, with market leaders like Decathlon and JD Sports driving growth.
Global athletic apparel market shows sluggish growth amid regional contrasts in 2024
SGI Europe’s yearly analysis details the global sales and performance of the top athletic sports apparel brands in 2024.
Report: The German Performance Running Market 2025
The Performance Running Market Germany 2025 Report delivers a clear picture of how runners in Germany choose, buy, and value their shoes. Based on a survey of 1,001 active runners and detailed pricing analysis, it reveals the consumer profile of runners, buying behavior, channel demand, brand preferences, price intelligence that maximize revenue, and the role sustainability plays in purchasing decisions.
Market Analysis: The global athletic footwear market 2024
SGI Europe’s yearly analysis details global sales of 25 athletic footwear brands and their performance in 2024.
Watch now: 5 major trends in China’s lifestyle landscape
Chinese consumers are spending more on premium sportswear and outdoorwear. Watch our Expert Talk to learn what this means for international brands.
Sport 2000 CEOs on AI in retail
Sport 2000’s CEOs Margit Gosau and Irina Andorfer discuss how AI assistants are shifting retail from search-based discovery to conversation-driven commerce.
Prowinter: evolving from national trade show to Europe’s winter sports meeting point
What makes Prowinter more than just a trade show? Brand Manager Geraldine Coccagna shares what to expect from the 2026 edition in Bolzano.
- Previous
- Next
Rethinking Business: Redefining CSR 2025
Corporate responsibility is evolving. From sustainability and circularity to inclusion and governance, companies are rethinking what it means to act responsibly in a changing world. Explore how the sporting goods industry is navigating new expectations—and turning responsibility into strategy.
>> Explore the special
- Previous
- Next
- Previous
- Next
Engraw: Why Uruguay is a great country for sourcing sustainable wool
Uruguay’s Engraw has built a global reputation for premium, mulesing-free wool – powered by renewable energy and 70 years of sustainable expertise.
Polartec® AirCore™: A new era of breathable, weather-resistant, stretchy, non-PFAS laminates
Polartec’s newest innovation merges cutting-edge nanofiber technology with sustainability.
Is Instagram still relevant for B2B Marketing?
The LTP Group demonstrates how they handle Instagram.
- Previous
- Next
- Previous
- Next
Data & Advisory
SGI provides C-Level advisory & data analytics services to brands, retailers, industry suppliers
Visit AdvisoryIndustry Directory
Find advisors and suppliers to the sporting goods industry.
Visit Industry Directory
Industry Jobs
Search new jobs in the sporting goods industry.
Post an industry job.
Intelligence, analysis and advice for the global sporting goods industry.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z