Must-read
Article
How does AI understand your brand?
Visibility tools show where a brand appears in AI answers. Pitot Group’s new index reads what models understand before anyone asks.
News briefs
Seven nations want the 2036 Olympics, vote is in 2029
Germany, India and Qatar are among them. The IOC will elect the host in mid-2029, under its new Fit for the Future strategy.
Article
Oura puts its ring on trial in obesity care
Announced Oct. 28, the 52-week UC San Diego Health study enrolls up to 260 adults on GLP-1 drugs or after bariatric surgery.
Comdaily AI study, part 2: when skiers ask AI
Part two of comdaily’s SGIE exclusive: in German-language AI answers, premium-technical brands lead ski and rainwear advice.
How does AI understand your brand?
Visibility tools show where a brand appears in AI answers. Pitot Group’s new index reads what models understand before anyone asks.
Under Armour’s marketing reset has yet to revive demand
Despite its marketing reset, Under Armour saw sales decline accelerate in Q2 FY27 as Europe and footwear weakened.
Seven nations want the 2036 Olympics, vote is in 2029
Germany, India and Qatar are among them. The IOC will elect the host in mid-2029, under its new Fit for the Future strategy.
Callaway sells less, earns more and lifts its outlook
Q3 2026: A planned sales decline came with a margin gain, and a 3D printing plant in Texas is next on the list.
JD Sports hits 98% on-shelf availability with RFID
Zebra devices and Checkpoint software made JD’s replenishment 20% faster across its UK and Irish store network.
Gildan cuts 2026 sales outlook by $550 million
Third-quarter sales of $1.47 billion came in $183 million below guidance as fleece stalled and lower-income shoppers cut back.
Oura puts its ring on trial in obesity care
Announced Oct. 28, the 52-week UC San Diego Health study enrolls up to 260 adults on GLP-1 drugs or after bariatric surgery.
Geoffroy Roux de Bézieux named President of Alpes 2030
The ex-MEDEF head, a board member since April, replaces interim president Vincent Roberti on Nov. 2.
Stay informed. Stay ahead. Every weekday in your inbox: the SGIE Daily Digest newsletter.
The news, analysis and competitive signals that matter — curated for industry professionals.
Sign up for freeAI AND BRAND VISIBILITY
Comdaily AI study, part 2: when skiers ask AI
Part two of comdaily’s SGIE exclusive: in German-language AI answers, premium-technical brands lead ski and rainwear advice.
How does AI understand your brand?
Visibility tools show where a brand appears in AI answers. Pitot Group’s new index reads what models understand before anyone asks.
adidas outranks Nike in Kantar sustainability ranking
Kantar surveys 18,000 consumers across 12 countries; adidas leads all fashion and sportswear entries, Nike places 17th.
NEXT WEBINAR
Policy, participation & prosperity: webinar with WFSGI
Discover the first-ever economic assessment of our industry in this free webinar in partnership with WFSGI
PARTNER CONTENT
Closing the distance: inside LTP’s clubhouse in Saigon
LTP Group has opened a dedicated development space in Ho Chi Minh City that compresses performance apparel sampling from months to fourteen days.
Asics softens the Gel-Nimbus with a new foam
The 29th Gel-Nimbus gets FF Luxe Plus foam and a wave-patterned sole as Asics guards its core running business.
Fandom on the Run: How K-pop Is Turning Fans into Runners
K-pop entertainment is muscling in on running events to cash in on fans.
To try or not to try – The state of marathon dreams
What coaching app Runna’s survey and race ballots reveal about people who dream of a marathon but never follow through.
Asics and Decathlon expand running business in India
Decathlon wants to keep beginners as they upgrade; Asics sells expertise to committed runners
Decathlon brings recycled carbon fiber to padel
Decathlon says swapping in recycled carbon cuts the hitting face’s footprint by about 31 percent. Suggested price: €130.
Meet the challenger: a local racket on Indonesia’s courts
Noble Heist competes with global names on recall, price and community trust, selling via padel clubs.
FIP World Padel Report 2026: 40 million players
FIP counts 91,234 courts, up 17.9 percent in ten months, and €6.84 billion of yearly padel spending, worth €8.6 billion of GDP.
Premier Padel to sell data, streams to betting industry
Premier Padel has appointed iGame Media as its exclusive distributor of official betting data and live streams, covering more than 2,400 matches a year from the 2027 season – a deal the tour says will generate new revenue to reinvest in the professional game.
Retro outline, new technology: Reebok’s Question recoded
The 30th-anniversary rebuild of Allen Iverson’s 1996 basketball shoe goes on sale in the US on Nov. 10, ahead of a global launch on Nov. 16.
The insole market leader steps onto the court
The estimated market leader adds court sports to its range while its home-scan personalization earns TIME recognition.
Solestar launches carbon-core football insole
Priced at €99, the insole fits boots from several makers. RB Leipzig captain David Raum is Solestar’s first football ambassador.
German DFB: Nike locks out Marc O’Polo too, not only adidas
Nike’s DFB kit deal, worth over €100m a year through 2034, also ends Marc O’Polo’s off-field clothing role from 2027.
Oura puts its ring on trial in obesity care
Announced Oct. 28, the 52-week UC San Diego Health study enrolls up to 260 adults on GLP-1 drugs or after bariatric surgery.
Whoop signs LeBron James as global ambassador
After 11 years as a member, LeBron James becomes a Whoop ambassador as the wearables brand eyes the stock market.
What comdaily’s AI study means for sporting goods brands
SGIE exclusive: GEO specialist comdaily tested 504 German-language AI answers on running shoes, training apparel and wearables. Here are the findings.
Hyrox takes its Olympic ambitions to World Triathlon
Hyrox has signed a term sheet with World Triathlon that makes hybrid racing a discipline of the federation and hands Hyrox the elite championships.
Reju partners six mills on regenerated polyester
Mills in Portugal, Lithuania, Sweden and the US will develop fabrics with the Technip Energies-owned recycler for its brands.
Sporting goods industry unites to get young people moving
Adidas, Nike and Decathlon are among 84 signatories pledging to help the next generation move more, following new WHO youth inactivity data.
EuropeActive welcomes 4.1% Erasmus+ share for sport
Fitness group EuropeActive, like FESI, campaigned for a bigger sport share and welcomes the vote. The EU Council has the final say.
FESI welcomes Parliament vote on Erasmus+ sport budget
The sporting goods federation backs the plenary decision to raise sport’s Erasmus+ share from 1.9% to 4.1% for 2028 to 2034.
Intelligence, analysis and advice for the global sporting goods industry.
TOPICS
Corporate and FinancialRetail and Supply
Marketing
Consumer
People and HR
Events and Trade Shows
Legal
CSR and Sustainability
Technology and AI
Asia-Pacific
Athlete economy
China and APAC
MARKET ANALYSIS
Analysis and dataIndustry Scorecards
Reports
Case Studies
SERIES and SPECIALS
FIFA World Cup 2026Winter Olympics 2026
Circular Economy
Impact of Sports
Redefining CSR 2025
SUBSCRIPTIONS
Membership plansFAQs
ASK SGIE AI
For premium subscribersABOUT US
About usNewsroom and Contacts
Media solutions
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact Us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z