Must-read
Opinion
PPWR: blessing or curse for sporting goods industry?
WFSGI and FESI legal counsel Dr. Jochen M. Schaefer asks whether Brussels’ packaging overhaul helps or harms the industry.
News briefs
Lululemon opens largest APAC store in Tokyo
The Tokyo store opened days before Lululemon reports Q2 results, giving investors a fresh read on its Asia-Pacific growth.
Article
Running festivals in Europe: a guide for brands and runners
From a storytelling festival in London to a 200-plus-brand trade show in Amsterdam, running is building its own festival economy.
Fanatics renews UEFA card deal until 2033
The deal covers six UEFA club competitions, with cards produced under the Topps brand.
Lululemon opens largest APAC store in Tokyo
The Tokyo store opened days before Lululemon reports Q2 results, giving investors a fresh read on its Asia-Pacific growth.
Oura stacks its board ahead of IPO
Oura is adding a roster of public-company veterans to its board as the smart ring maker moves closer to a U.S. stock market debut.
Kontoor sets $1.1bn 2030 target for Helly Hansen
Kontoor Brands unveiled Helly Hansen’s 2030 financial targets at its first investor day, including revenue above $1.1 billion.
U.S. Polo Assn. ranked world’s top sports licensor
A polo brand best known for casualwear now outranks the NFL Players Association, PGA Tour and Formula 1 in global licensing.
INTERSPORT signs global partnership with FIBA to 2031
INTERSPORT will handle event retail for FIBA’s Basketball World Cups, Continental Cups and U17 World Cups through 2031.
Intersport’s WC summer campaign lifts jersey sales 73%
The retail cooperative’s Clubhouses in Berlin, Paris and Istanbul drew more than 1 million visitors during its FIFA World Cup summer campaign.
Mondo deepens World Athletics tie for new event format
The Italian equipment group will brand landing systems, implement carts and supports for the new Ultimate Championship.
Ahotu partners with URUNN to close the race-to-training gap
Ahotu’s race finder feeds into URUNN, the running app from Olympic champion Mo Farah, turning a race pick into a personal plan.
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Castore at 10: From challenger to the global stage
Castore turns 10 this month, having expanded into F1, football, rugby, cricket, golf and heritage lifestyle brands.
The challenger hires the expert: GOFLUO taps John Zopfi
John Zopfi spent decades building wholesale networks for Patagonia and 7mesh. Now he is taking that playbook to the visibility Belgian challenger brand.
Activewear brand Vuori extends its C-suite build-out
Vuori has named Carey Collins Krug, most recently Abercrombie & Fitch’s marketing chief, as CMO.
Can Britain’s lifestyle darlings crack Europe?
Passenger, Finisterre and Bleubird are big at home. The continent never built a shelf for what they sell.
Running State of Play 2026
Nearly a third of runners started during the pandemic, motivated by health not competition – they are reshaping the sport
PARTNER CONTENT
Closing the distance: inside LTP’s clubhouse in Saigon
LTP Group has opened a dedicated development space in Ho Chi Minh City that compresses performance apparel sampling from months to fourteen days.
Oura stacks its board ahead of IPO
Oura is adding a roster of public-company veterans to its board as the smart ring maker moves closer to a U.S. stock market debut.
Kontoor sets $1.1bn 2030 target for Helly Hansen
Kontoor Brands unveiled Helly Hansen’s 2030 financial targets at its first investor day, including revenue above $1.1 billion.
U.S. Polo Assn. ranked world’s top sports licensor
A polo brand best known for casualwear now outranks the NFL Players Association, PGA Tour and Formula 1 in global licensing.
Frasers picks three fights in a single week
Sports Direct’s owner defends its discount model on three fronts while trying to buy a brand built on not discounting.
Fanatics renews UEFA card deal until 2033
The deal covers six UEFA club competitions, with cards produced under the Topps brand.
Lululemon opens largest APAC store in Tokyo
The Tokyo store opened days before Lululemon reports Q2 results, giving investors a fresh read on its Asia-Pacific growth.
Intersport’s WC summer campaign lifts jersey sales 73%
The retail cooperative’s Clubhouses in Berlin, Paris and Istanbul drew more than 1 million visitors during its FIFA World Cup summer campaign.
Authentic Brands widens Luzern ecommerce partnership
Reebok’s marketplace partner now serves Authentic’s full European brand-operator network, from Amazon to TikTok Shop.
U.S. Polo Assn. ranked world’s top sports licensor
A polo brand best known for casualwear now outranks the NFL Players Association, PGA Tour and Formula 1 in global licensing.
INTERSPORT signs global partnership with FIBA to 2031
INTERSPORT will handle event retail for FIBA’s Basketball World Cups, Continental Cups and U17 World Cups through 2031.
Mondo deepens World Athletics tie for new event format
The Italian equipment group will brand landing systems, implement carts and supports for the new Ultimate Championship.
Xtep seeks global reach as its core brand is challenged
Maye Musk gave Xtep instant visibility. The running credibility it’s chasing abroad still takes years to build.
Brands race to catch the run clubs’ wave
Running clubs surge across Asia and in cities worldwide, turning what was once solitary exercise into a collective ritual of reconnection and belonging.
US women’s sports audience and ad spend are booming
US audiences watched 46 billion minutes of women’s sports in 2025, while brands poured in record ad dollars, per Nielsen.
Running footwear sales climb 13% as US market stalls
US footwear sales inched up 1 percent in H1 2026, but running shoes grew 13 times faster.
Running State of Play 2026
Nearly a third of runners started during the pandemic, motivated by health not competition – they are reshaping the sport
adidas marketing ops VP Jochen Denninger dies at 57
Jochen Denninger, adidas Vice President of Marketing Operations since 2024, died on August 23 after 29 years with the brand.
Lululemon comms chief Bill Chandler exits Sept. 4
Chandler’s exit follows Lululemon’s AI chief and strategy chief departures ahead of O’Neill’s Sept. 8 CEO start.
New Balance UK factory gets a garden by a jeweller
London jewellery brand Bleue Burnham, founded by a self-taught gardener, designed the space for New Balance’s 300 UK shoemakers.
Macron: the brand that grew by saying ‘no’
Macron’s Chief Brand & Communications Officer Angelo Marino explains why 22 years of organic growth start with knowing when to refuse.
PSG launches We Ride Paris cycling + fitness initiative
Zwift and Wilier are providing five customized smart bikes to be auctioned for PSG’s community and Xana foundations.
Oberalp Contribute Report 2025: circularity data
The mountain sports group’s own numbers cut against its circularity growth story.
How SE Asian local brands find a competitive edge
A Bali brand built on surplus fabric from global labels. A Brunei brand built on repairs. How Southeast Asian local brands compete.
Chori: more than a supplier, a strategic textile partner from yarn to garment
With nearly 180 years in textiles, Japan’s Chori has evolved from fibre trader to fully integrated development and manufacturing partner.
Ahotu partners with URUNN to close the race-to-training gap
Ahotu’s race finder feeds into URUNN, the running app from Olympic champion Mo Farah, turning a race pick into a personal plan.
After ad-business recovery, X introduces card payments
Sport has gotten X back in with advertisers. X Money is a different story.
Runna pairs coach expertise with academic research
The Strava-owned app is using an academic partnership to differentiate its coaching from automated rivals.
Closing the distance: inside LTP’s clubhouse in Saigon
LTP Group has opened a dedicated development space in Ho Chi Minh City that compresses performance apparel sampling from months to fourteen days.
Hainan duty-free partners with Lululemon
The Hainan duty-free retailer is expanding a sports portfolio that now includes Lululemon, Salomon, Under Armour, adidas and Nike.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
Trump tariff refunds: are you in the queue?
$127 billion enters the queue — but not all at once
US Customs race to build IEEPA tariff refund system
Around 330,000 US importers await refunds on $166bn in IEEPA tariffs as CBP builds a new processing system under court supervision.
Whoop wins FDA closeout on blood pressure feature
The FDA dropped its 2025 enforcement action after Whoop modified its interface and the agency updated its wellness guidance.
UK: adidas, Uniqlo and CK ads banned for greenwashing
The UK advertising regulator banned Google ads from adidas, Uniqlo and Calvin Klein for unsubstantiated recycled material claims.
Gildan faces class action probes after short-seller report
Levi & Korsinsky, Kalloghlian Myers and Howard G. Smith open investigations after Gildan shares drop 18.8%
Gildan’s growth story meets an activist short seller
Activist short seller Jehoshaphat Research alleges channel stuffing, a $510m inventory overhang, and governance red flags
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