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Asian brands build global rosters, one deal at a time
From Curry to Jokic, Irving, Navarro and Raducanu, Anta, Li-Ning, 361, Uniqlo and Asics build rosters on three continents.
Article
Dick’s content studio joins WNBA documentary boom
Nike, the WNBPA and now Under Armour have all backed athlete documentaries – Dick’s owned-media strategy follows the same logic.
C-Suite Interview
TrusTrace’s cofounder Rajan on the cost of compliance
Hrishikesh Rajan, co-founder and chief growth officer at TrusTrace, in conversation with SGI Europe.
Dick’s content studio joins WNBA documentary boom
Nike, the WNBPA and now Under Armour have all backed athlete documentaries – Dick’s owned-media strategy follows the same logic.
PFAS-free membrane maker Niber builds toward a brand
Niber Technologies has appointed BRAIND’s Tomas Vucurevic as Chief Brand Advisor to lead its ingredient brand strategy.
One lounge, 3,000 stores: Sport 2000’s ISPO pitch
With 3,000 stores across 17 countries, the cooperative is pursuing new markets from its members’ lounge in Amsterdam.
HOKA names pop singer Hou Minghao as China ambassador
HOKA leans on entertainment reach to compete for younger Chinese runners.
Digital Brands Group hires Vuori’s growth exec
David Sosnowski helped drive Vuori’s growth before joining the board of this little-known Nasdaq-listed apparel company.
adidas told Bloomberg it won the World Cup
Spain and Argentina wore its kits in the final, and adidas is happy to let us know how much it sold.
adidas revives black collar for All Blacks tour kit
A body-mapped jersey, a heritage polo, and a new four-year fixture with South Africa.
Brooks Running signs first NZ Team footwear deal
The multi-year deal covers ceremonies, podiums and Villages from Glasgow 2026 through LA28.
arena renews USA Swimming deal through 2028
arena and USA Swimming have extended their Official Partner agreement through the 2028 Los Angeles Olympics.
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Case study: how Xtep turned Saucony into a profit engine
A $61 million China buyout turned a break-even brand into a fast-growing profit engine
PARTNER CONTENT
The industry’s new benchmark for excellence: ISPO Awards 2026
With renewed ambition, the ISPO Awards step onto the world stage in 2026. Entries are now open.
Paddletek buys pickleball paddle maker PIKKL
PIKKL joins a portfolio spanning Bantam, Tempest and Honeyfoam, as Paddletek also signs three unrelated pro Johnsons.
Asian tennis athletes are no longer the backup option
Once an afterthought, Asian stars like China’s Zheng Qinwen now command top sponsorship dollars, rewriting who brands back.
The Slazenger brand revival is a 43-minute comedy film
Yes, comedy. Slazenger’s answer to decades of decline is a 43-minute film starring its 23-year-old creative director.
Kostyuk reaches Wimbledon quarterfinal in Wilson dress
Her second Wilson dress sold out in days. Now Marta Kostyuk has matched it with her first Wimbledon quarterfinal.
One lounge, 3,000 stores: Sport 2000’s ISPO pitch
With 3,000 stores across 17 countries, the cooperative is pursuing new markets from its members’ lounge in Amsterdam.
Paddletek buys pickleball paddle maker PIKKL
PIKKL joins a portfolio spanning Bantam, Tempest and Honeyfoam, as Paddletek also signs three unrelated pro Johnsons.
Anta brand growth stalls as CEO exits
Anta brand’s Q2 growth trails group peers, reinforcing the case behind Xu Yang’s exit
MAP Active Buys Sports Direct Malaysia
With the rupiah under pressure and domestic retail sluggish, MAP Active’s Malaysia buy reads as earnings diversification.
China sport exports grow fastest beyond the West
Skateboard shipments rose 20.4 percent as China’s global export share topped 40 percent in the first half.
Onitsuka Tiger’s Tokyo flagship fuses Japan and Italy
Marble from Siena, black terrazzo, a facade in Tiger-Yellow: the brand’s biggest store reads like a Milan-Tokyo design dialogue.
Foot Locker’s US walls get a new brand: Salomon
The retailer trimmed its footwear wall by 30% this year. Now it plans to grow it again, selectively.
Nike’s refund check has arrived. The growth story hasn’t.
Nike has recovered nearly all of its $986 million tariff refund, but the cash windfall does little to answer lingering questions about growth, China and the progress of its turnaround.
Asian brands build global rosters, one deal at a time
From Curry to Jokic, Irving, Navarro and Raducanu, Anta, Li-Ning, 361, Uniqlo and Asics build rosters on three continents.
Dick’s content studio joins WNBA documentary boom
Nike, the WNBPA and now Under Armour have all backed athlete documentaries – Dick’s owned-media strategy follows the same logic.
HOKA names pop singer Hou Minghao as China ambassador
HOKA leans on entertainment reach to compete for younger Chinese runners.
adidas told Bloomberg it won the World Cup
Spain and Argentina wore its kits in the final, and adidas is happy to let us know how much it sold.
Superfeet may claim a fifth of $8.4bn insoles market
New research projects the sector will grow from $4.3 billion in 2026 to $8.4 billion by 2036, with Superfeet leading the company segment.
Gravel running becomes brands’ new growth strategy
Salomon describes gravel as a gateway to new consumers, and Nike, Craft and HOKA are following it into the category.
BYD in F1: The athleisure and merchandise opportunity
For decades, Chinese factories made the world’s sports gear and kept only the processing fees. BYD in F1 could change that.
Dressed to the Nine (iron)
South Korea buys nearly half the world’s golf fashion: a $4 billion market powered by women, status and lifestyle wear.
TrusTrace’s cofounder Rajan on the cost of compliance
Hrishikesh Rajan, co-founder and chief growth officer at TrusTrace, in conversation with SGI Europe.
adidas names Mayer GM Central Europe
Claus-Peter Mayer succeeds Marina Mogus effective September 1; Olivier Gianina takes Southern Europe from August 1.
WHOOP hires Nike’s former CMO as members pass 3 million
The wearable brand poaches Nike’s marketing chief just as its membership crosses a major milestone.
Slovenian ski maker Elan names Žiga Schmidt interim director
Leon Korošec departs Slovenian ski manufacturer Elan after 25 years to become state secretary at Slovenia’s economy ministry.
PFAS-free membrane maker Niber builds toward a brand
Niber Technologies has appointed BRAIND’s Tomas Vucurevic as Chief Brand Advisor to lead its ingredient brand strategy.
TrusTrace’s cofounder Rajan on the cost of compliance
Hrishikesh Rajan, co-founder and chief growth officer at TrusTrace, in conversation with SGI Europe.
On’s CleanCloud: how much lower-carbon is it really?
On’s CleanCloud midsole can look significantly lower-carbon than conventional foam, but the result depends on how emissions are counted.
Lululemon backs nylon recycler Syntetica in $30m round
Syntetica has raised a $30 million Series A to build its first commercial nylon-recycling plant in France.
Lululemon backs nylon recycler Syntetica in $30m round
Syntetica has raised a $30 million Series A to build its first commercial nylon-recycling plant in France.
Decathlon fits 700 stores with digital price labels
The retailer, just named France’s most attractive brand, is now Vusion’s most global customer.
Media firm Versant buys simulator firm Full Swing
Versant Media, parent of Golf Channel, pays $530 million for Full Swing, the tech behind TGL and Tiger Woods’ at-home simulator.
Prediction markets – The legal war
A federal appeals court backed Kalshi in April, but Ohio, Nevada and Massachusetts have sided with states seeking to ban it.
Hainan duty-free partners with Lululemon
The Hainan duty-free retailer is expanding a sports portfolio that now includes Lululemon, Salomon, Under Armour, adidas and Nike.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
Trump tariff refunds: are you in the queue?
$127 billion enters the queue — but not all at once
US Customs race to build IEEPA tariff refund system
Around 330,000 US importers await refunds on $166bn in IEEPA tariffs as CBP builds a new processing system under court supervision.
Whoop wins FDA closeout on blood pressure feature
The FDA dropped its 2025 enforcement action after Whoop modified its interface and the agency updated its wellness guidance.
UK: adidas, Uniqlo and CK ads banned for greenwashing
The UK advertising regulator banned Google ads from adidas, Uniqlo and Calvin Klein for unsubstantiated recycled material claims.
Gildan faces class action probes after short-seller report
Levi & Korsinsky, Kalloghlian Myers and Howard G. Smith open investigations after Gildan shares drop 18.8%
Gildan’s growth story meets an activist short seller
Activist short seller Jehoshaphat Research alleges channel stuffing, a $510m inventory overhang, and governance red flags
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