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Puma’s most efficient road shoe isn’t race legal
Two fused carbon plates and a €350 price tag: PUMA’s Fast-RB Nitro Elite 2 is built for running economy, not competition.
News briefs
About 300 archive Nike pieces go on sale in Tokyo
Wieden+Kennedy Tokyo’s event series returns to its founding client for a fifth edition, with four local dealers supplying stock
Article
Hoka growth slows and Deckers shares fall on sales miss
Tariff refunds lifted Deckers’ profit, but investors sold the shares on a weaker sales outlook for Hoka and Ugg.
Puma’s most efficient road shoe isn’t race legal
Two fused carbon plates and a €350 price tag: PUMA’s Fast-RB Nitro Elite 2 is built for running economy, not competition.
RUN X treadmill championship starts Oct. 23
Runners race 5km in 400 fitness centers across 20 countries, with a world final in Cesena, Italy, in March 2027.
Deckers adds The RealReal’s CEO to its board
Rati Sahi Levesque, who was The RealReal’s first employee in 2011 and now runs the company, joins the Deckers Brands board on Dec. 1.
Hoka growth slows and Deckers shares fall on sales miss
Tariff refunds lifted Deckers’ profit, but investors sold the shares on a weaker sales outlook for Hoka and Ugg.
How Adidas turned Shanghai into a stage for the 3 Stripes
The Oct. 15 to 18 program at Rojo combined Spring/Summer 2027 runway looks, a Stan Smith residency and a showroom.
About 300 archive Nike pieces go on sale in Tokyo
Wieden+Kennedy Tokyo’s event series returns to its founding client for a fifth edition, with four local dealers supplying stock
Intersport renews Hyrox deal and adds three cities
ntersport extends its Hyrox title partnership through 2027, growing from three to six European races with Dublin, Vienna and Maastricht.
EuropeActive welcomes 4.1% Erasmus+ share for sport
Fitness group EuropeActive, like FESI, campaigned for a bigger sport share and welcomes the vote. The EU Council has the final say.
Puma names Arne Arens Chief Commercial Officer
Former Unspun CEO Arne Arens joins the Puma Management Board on Nov. 15 to lead global sales and market strategy.
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ROICA V550 stretch fabrics on show in Munich
Italian sportswear knitters lead the booth, from cycling grip fabrics to Merino base layers.
Textile recycling: The next challenge is scaling up
In recent years, the textile recycling industry has focused primarily on technological development.
Circular sportswear: matching construction to recovery
Designing sportswear for a circular economy includes deciding who prepares garments for recycling. LaMunt asks owners to remove zips and trims; Arc’teryx assigns disassembly to ReBIRD.
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Closing the distance: inside LTP’s clubhouse in Saigon
LTP Group has opened a dedicated development space in Ho Chi Minh City that compresses performance apparel sampling from months to fourteen days.
Hoka growth slows and Deckers shares fall on sales miss
Tariff refunds lifted Deckers’ profit, but investors sold the shares on a weaker sales outlook for Hoka and Ugg.
SportsShoes.com launches AI gait analysis with Ochy
The free tool rates running technique from a short phone clip, covering hips, knees and symmetry as well as footstrike.
Atleet adds Runnea AI shoe recommender to web store
A running review site’s tester data now guides online shoppers across a network of independently run stores.
Salomon courts women through color
The new capsule with FP Movement is a small release aimed at a big shift: women are reshaping who buys Salomon’s sneakers.
Premier Padel to sell data, streams to betting industry
Premier Padel has appointed iGame Media as its exclusive distributor of official betting data and live streams, covering more than 2,400 matches a year from the 2027 season – a deal the tour says will generate new revenue to reinvest in the professional game.
Head relaunches iPrestige and Prestige MP Limited
Both racquets launched globally Oct. 1: they draw on 2001, upgraded for both the nostalgic and the new players.
JOOLA POWER FX: player demand meets foam construction
The American-owned brand says foam reached market only once the material could deliver feel as well as power.
Joma named official shoe of Spanish Padel Federation
The Spanish sportswear brand is now the federation’s official shoe. Neither party has disclosed how long the deal runs.
The insole market leader steps onto the court
The estimated market leader adds court sports to its range while its home-scan personalization earns TIME recognition.
Solestar launches carbon-core football insole
Priced at €99, the insole fits boots from several makers. RB Leipzig captain David Raum is Solestar’s first football ambassador.
German DFB: Nike locks out Marc O’Polo too, not only adidas
Nike’s DFB kit deal, worth over €100m a year through 2034, also ends Marc O’Polo’s off-field clothing role from 2027.
Apollo Sports Capital wants in to the NFL
Two senior Apollo Sports Capital executives have publicly declared the firm’s interest in the NFL, although the league’s list of approved private-equity firms has ever only shrunk.
RUN X treadmill championship starts Oct. 23
Runners race 5km in 400 fitness centers across 20 countries, with a world final in Cesena, Italy, in March 2027.
Intersport renews Hyrox deal and adds three cities
ntersport extends its Hyrox title partnership through 2027, growing from three to six European races with Dublin, Vienna and Maastricht.
Market Analysis: Fitness grows where athletes return
Sales to gyms, coaching software and subscription services, race formats now decide which hardware brands grow, more than the device itself.
Garmin takes its fitness model to the MARQ line
The third-generation MARQ adds an ECG app and training metrics, and ties its inReach and golf features to paid subscriptions.
EuropeActive welcomes 4.1% Erasmus+ share for sport
Fitness group EuropeActive, like FESI, campaigned for a bigger sport share and welcomes the vote. The EU Council has the final say.
FESI welcomes Parliament vote on Erasmus+ sport budget
The sporting goods federation backs the plenary decision to raise sport’s Erasmus+ share from 1.9% to 4.1% for 2028 to 2034.
FESI sets out recommendations on EU sport tourism
Brands can act on products and business practices, FESI says, but sport tourism also needs broad investment in infrastructure.
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South Korea’s Hyosung makes bio materials a group priority
Hyun-Joon Cho calls bio-based materials a pillar of the group’s next century. A Vietnamese plant now supplies the first link in that chain.
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