Distribution
Analysis about sportswear retailers, distributors and key developments in the market.
Latest news on distribution
Shein opens European hub in Poland
Online fashion retailer Shein has opened a new logistics center in Wrocław, Poland, its primary European distribution hub.
Asian Footwears launches AI platform for demand forecasting
Indian footwear brand deploys in-house AI system to boost distributor sales through better demand forecasting and inventory management.
Argan and Decathlon cut emissions with heat pumps
Four logistics sites now use heat pumps instead of gas boilers, cutting annual CO₂ emissions by 700 tons.
New machines speed up SportsShoes.com’s warehouse
SportsShoes.com, the online retailer of running shoes, running apparel and outdoor gear, has invested £1.5 million (€1.7m) to semi-automate its warehouse.
Umbro names new North American apparel, footwear licensees
Iconix International’s Umbro brand is preparing a major North American relaunch in 2026, securing Isaac Morris Ltd. for apparel and BBC International for footwear.
Puma revamps US licensing model
Puma is shifting its US sock and underwear business to a new licensing model with United Legwear & Apparel Co. (ULAC), aligning operations under one global partner.
Footasylum taps Mad Agency for Germany and Austria expansion
Footasylum has appointed Cologne-based Mad Agency as its exclusive sales partner to grow distribution of its private labels in Germany and Austria as of this month.
Fanatics partners with Football Australia
Fanatics and Football Australia have signed a distribution partnership to give fans access to CommBank Matildas and Socceroos merchandise worldwide.
Puma opens logistics hub near Strasbourg
Puma has opened a 41,000-square-meter logistics hub in Vendenheim, near Strasbourg, operated by ID Logistics and designed to boost sustainable distribution.
WeSports Group to distribute Nike Strength exclusively in the Nordics
WeSports Group is expanding its fitness and training portfolio with Nike’s premium range of equipment and apparel.
Intelligence, analysis and advice for the global sporting goods industry.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z