People
It's people's business and we cover it. Find here the latest updates about personnel changes and read interviews with influential movers and shakers from the sports business.
Craft’s CEO: ‘In five years we will double our turnover to €350 million’
Swedish Craft has really good momentum. The company, which 25 years ago was best known for its blue and black underwear, now has a turnover of SEK 2 billion (€175m) and is a recognized brand in running, cross-country skiing and cycling. With CEO Stefan Persson at the helm, the goals are set high: in five years, turnover is expected to double.
Nemo: How customer centric design philosophy for meaningful action works
In an exclusive interview, NEMO Equipment shares how their customer-centric design philosophy fuels eco-conscious innovation in outdoor gear.
Arena CEO Peter Graschi: “I am sure that swimming is becoming more and more popular”
We spoke to Peter Graschi about the importance of major sporting events, what this means for the marketing, his predictions for the future of swimming and his plans for sustainability.
New Wave Group CEO on the company’s US plans and the desire to acquire more sports brands
New Wave Group, proprietor of Craft and Tenson, has started teamwear sales in the US. An interview with CEO Torsten Jansson.
How Kevin Ross wants to increase Under Armour’s influence in Europe
Under Armour’s Senior Vice President and EMEA Managing Director talks about regional adaptions and the role of sportswear.
Hestra goes against the grain, never better in a competitive industry
The Swedish glove manufacturer is doing better than ever. An interview with CEO Anton Magnusson.
Steve Evers steps down as CEO of Intersport International
After nine years on the board and five as its CEO, Steve Evers leaves Intersport by Christmas 2024.
Merrell expands into lifestyle and hires a new Chief Product Officer
Merrell, the hiking and outdoor footwear brand owned by Wolverine Worldwide, hired Noreen Naroo-Pucci as Chief Product Officer to lead its expansion into the lifestyle segment.
New CEO for Ecco
Ecco’s CEO, Panos Mytaros, has stepped down and been replaced by the group’s Chief Commercial Officer, Thomas Gøgsig. No explanation was given regarding the change at the helm.
Castore hires ex-Fanatics manager as new Chief Commercial Officer
Castore has appointed Danny Downs as its new Chief Commercial Officer, formerly General Manager of Fanatics International.
New team realignment at Fjällräven Germany
The redesign is part of Fjällräven’s effort to create a dynamic, engaging brand experience that reflects its core values: sustainability, nature, quality and timeless design.
Luca Lo Curzio will be the new CEO of K-Way
He brings over 20 years of experience in the retail and luxury sectors.
Adidas signs first high school women’s player
In the search for the next superstar, brands are signing sponsorship deals with even younger talent. Adidas has partnered with a 16-year-old highschool hooper for the first time.
Kästle partners with Olympic champion Anna Veith
The Austrian ski brand is partnering with the decorated Olympian to inspire young people to take up skiing and develop innovative alpine products.
Cristiano Ronaldo, YouTuber
The football star has expands his presence on social media.
Luanvi founder among the dead in Valencia
Vicente Tarancón, CEO of Luanvi, was among the victims of the 29 October floods in Valencia.
One of Nike’s ‘unsung heroes’ has passed away
Douglas Houser, whom Phil Knight calls ‘an unsung hero’ of Nike, dies at 89.
Former Nordica president Franco Vaccari has passed away
Franco Vaccari, a former shareholder of the Tecnica Group, passed away unexpectedly on March 11, 2023, at 83, according to Tecnica Group information. Vaccari was one of the most important entrepreneurs in the history of the so-called Sportsystem district of Montebelluna in the Northern Italian Treviso province.
Intelligence, analysis and advice for the global sporting goods industry.
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