This is how the sporting goods industry deals with CSR & Sustainability
Wether it is about circular economy, ESG, or equality and diversity in the sports business we got you covered.
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ArticleCanada Goose’s new Creative Director's first campaign pays tribute to Jane Fonda
Canada Goose has appointed designer Haider Ackermann as the company’s first Creative Director. He is considered a luminary in the fashion industry and is celebrated worldwide for his talent in defining modern design. The Colombian-born French designer will be based in Paris and will work alongside Chairman and CEO Dani ...
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News briefsDecathlon partners with Recyc’elit to advance textile recycling and sustainability in the Industry
Decathlon has reinforced its commitment to sustainability by partnering with Recyc’elit, a pioneering startup specializing in the recycling of complex textiles. Founded in Lyon, France, in 2020 by PhD scientists Karim and Raouf Medimagh, Recyc’elit has introduced a technology for separating materials such as polyester, elastane, and polyamide, enhancing the ...
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News briefsCrocs expands ‘Old Crocs. New Life’ program nationwide to promote sustainability in footwear
Crocs has relaunched its ‘Old Crocs. New Life’ shoe takeback program, expanding the initiative to include all retail and outlet locations across the US, except in Hawaii and Puerto Rico. The program invites individuals to deposit Crocs shoes of any condition into collection boxes or send them ...
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News briefsEbay introduces feature to streamline pre-owned sales
Ebay has introduced a ’click-to-resell’ feature, enhancing the ease with which users can list their pre-loved clothing on the platform. This innovation is part of Ebay’s strategy to position itself as a leader in the recommerce clothing market, providing a seamless method for reselling fashion items and advancing product circularity. ...
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News briefsKylian Mbappé kicks off Nike’s “Victory Mode” tour
Kylian Mbappé, with his namesake Inspired By KM foundation, partnered with Nike on May 5 to host a multi-sport event for young athletes in Paris that kicked off Nike’s “Victory Mode” tour. The French football icon, who currently plays for PSG, is also a Nike ambassador. More than 2,000 youth ...
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News briefsUnder Armour introduces first product made with Neolast stretch fiber
Under Armour is introducing the Vanish Pro Training Tee, the brand’s first product made with Neolast. The new shirt, part of its Vanish training franchise, will make its commercial debut on May 13. Announced for the first time in January 2024, Neolast is meant as a high-performing alternative to elastane ...
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ArticleCanada’s Competition Bureau launches investigation into Lululemon’s environmental claims
Canada’s Competition Bureau has announced a formal investigation into Lululemon’s environmental assertions featured in its marketing campaigns, following allegations of misleading practices. Marianne Blondin, a spokesperson for the bureau, confirmed the probe to Canadian broadcaster CBC. Stand.earth, an advocacy group leading the charge, has accused Lululemon of engaging in greenwashing, ...
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News briefsDecathlon partners with Resortecs to launch recyclable swimwear
French sporting goods chain Decathlon has joined forces with Belgian textile recycling company Resortecs to introduce a sustainable swimwear collection aimed at addressing the challenges of recycling swimwear fabrics. The primary hurdle in recycling swimwear has been the high elastane content in the fabrics, as elastane cannot be separated from ...
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ArticleNewcastle United introduces the SoundShirt to football
Newcastle United introduced two changes to some of its jerseys at its recent match against Tottenham Hotspur. First, the club’s front-of-shirt sponsor, Sela, a Saudi Arabian company specializing in the end-to-end development of intellectual property (IP) and in the production and management of events, donated its ad spot on the ...
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News briefsDenmark proposes national ban on PFAS in clothing and footwear
In a move to address environmental concerns, the Danish government has unveiled plans for a national ban on the use of per- and polyfluoroalkyl substances (PFAS) in clothing, footwear, and sealants. These substances are recognized as major contributors to environmental contamination. “Limiting PFAS at the source is essential for safeguarding ...
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News briefsFrench sneaker brand Veja makes London debut with eco-friendly store concept
French sustainable sneaker brand Veja has inaugurated its first store in London’s bustling Seven Dials district. Nestled at 45 Monmouth Street, bridging the gap between Covent Garden and Soho, the 140-square-meter boutique showcases the brand’s footwear collection, complemented by an onsite cobbler station for sneaker and shoe repairs and cleaning ...
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News briefsDecathlon expands BuyBack scheme in UK
Decathlon has broadened its BuyBack program to encompass all sports equipment in the UK, following the success of its initial launch focusing on unwanted bicycles. The initiative now covers fitness equipment, racket sports gear, camping essentials, and water sports items like kayaks and paddleboards. Customers can participate by completing a ...
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News briefsHanesBrands reports progress towards sustainability goals in 2023 Summary
HanesBrands Inc. has disclosed substantial progress towards its sustainability objectives in the 2023 Sustainability Summary Report. The report underscores the strides made across its brands like Hanes, Champion, Bonds, Maidenform, and Bali, underlining commitments to People, Planet, and Product. The company achieved noteworthy milestones in 2023, securing approval on its ...
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ArticleDFB Academy coaches bring German soccer to America
Germany’s football prowess is undeniable, with a rich history of success in both men’s and women’s competitions. Now, American youth players will have the opportunity to experience top-tier training under the guidance of DFB Academy Coaches, known for nurturing talents like Jamal Musiala and Florian Wirtz. The DFB Academy Coaches ...
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ArticleAsics presents new Nimbus Mirai as its “most circular shoe ever”
Source: Asics Asics is launching the Nimbus Mirai, a performance running shoe designed to be remade at the end of its life. “Mirai” is the Japanese word for future, reflecting the brand’s commitment to make a positive impact on future generations of runners. Designed with recycling in ...
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ArticleClimate responsibility rating: H&M and Inditex are better than Nike and Adidas
This is what the Corporate Climate Responsibility Monitor says about climate targets and measures.
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News briefsDecathlon opens 177th store in Spain
Decathlon has opened its 177th store in Spain, this time in Cáceres, an autonomous community of Extremadura, according to CMDsport and Tradesport. The store appears to be a moved Decathlon City from the same general location. The company operates four stores in Extremadura. Located at the Way Cáceres mall, the ...
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ArticleAdidas ends partnership with Parley for the Oceans
In a notable shift in its sustainability efforts, Adidas has announced the cessation of its long-standing partnership.
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ArticleAsics study reveals link between teenage exercise and adult mental wellbeing
Asics unveils findings from its latest Global State of Mind Study, reaffirming the positive correlation between physical activity and mental wellbeing. Surveying over 26,000 individuals across 22 countries, the study reveals that those who exercise regularly exhibit higher State of Mind scores, with active respondents averaging 67/100 compared to 54/100 ...
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News briefsLululemon and Samsara Eco debut enzymatically recycled anorak
Source: Lululemon Lululemon is launching its first product made with enzymatically recycled polyester. Lululemon has unveiled its inaugural product crafted from enzymatically recycled polyester, signaling a significant leap in sustainability efforts. The Packable Anorak, a limited edition release, represents the culmination of a multi-year collaboration with Australian ...
