E-commerce
Here is everything you need to know about e-commerce and the sporting goods industry. We provide you insights about how brands and retailers are building-up their E-Commerce and DTC business, analyze KPI’s, benchmark key players, explain important legal aspects, provide case studies and best practises, and interviews with the key players.
C-Suite Interview
![SebastienRohart(left)_AdamPikett(right)[84]](https://d1f00kj7ad54bu.cloudfront.net/Pictures/460x307/8/9/5/16895_sebastienrohartleft_adampikettright84_1804.jpg)
Private Sport Shop and SportPursuit merge to form Sportscape Group
CEOs Adam Pikett and Sebastien Rohart gave some insights about one of e-com’s most exciting mergers in this exclusive SGI Europe interview.
Facts & figures on E-Commerce and DTC
DTC sales of five major sports brands
This exclusive interactive chart shows the DTC sales of Adidas, Nike, Under Armour, VF Corp. and Puma as a percentage of total net sales for the financial years 2019, 2020 and 2021. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
Analysis: The 10 major European sports retailers online
The online retail business in the sporting goods sector has been growing stronger and stronger in recent years, find out which players are the real winners.
DTC Sales Growth 2021
This exclusive interactive chart shows the DTC sales growth of the major players in the sporting goods industry.
Case StudyHoka: A Blueprint for Sustainable Growth in the Sports Industry
From Start-Up to Billion-Dollar Brand. Read our exlusive case study about Hoka
Case StudyDecathlon: The ugly duckling becomes a swan?
There is hardly a company in the sports retail sector that is met with such mixed feelings as the French sporting goods manufacturer Decathlon.
Case StudyNew Balance: EMEA HQ relocation and expansion mark growth period
New Balance has been something of a phenomenon within the sporting goods industry. Today, it stands as one of the most globally successful footwear brands.
Case StudyOn: The fastest-growing company in the sporting goods industry
Swiss sports company On Holding has increased its turnover by an average of 75 percent annually over the past ten years. Although investors as well as analysts were initially skeptical, any doubts over the rapid growth and costs have been silenced. Analysts have singled out On as a darling of ...
Case StudyHow StockX learnt from its competitors and became a sneaker resale giant
We examine how a unique sales model, learning from its competitors, and ensuring authenticity brought success to the sneaker resale platform StockX.
Case StudyHow fostering a community brought success for Alpkit
Alpkit is reaping rewards from its event-based community. We look at how building a community can help generate and retain customers.
Legal
Vertical Block Exemption Regulation -
VBER 2022: Guidelines for the new EU-wide distribution law
This article provides you with everything you need to know about the new EU-wide distribution law: Vertical Block Exemption Regulation (VBER). It is one of the most important regulations for everybody in the trade business.
Intelligence, analysis and advice for the global sporting goods industry.
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