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Latest news
All the latest from SGIE—breaking news and strategic intelligence across the sporting goods industry, updated daily.
Latest Headlines
Sport participation: Triathlon finds a new consumer
Younger athletes and rising female participation are reshaping the multisport market – and redefining who sporting goods brands need to reach.
Newton Golf triples sales but widens losses
US golf shaft maker nearly tripled sales to $8.1m in 2025, but operating expenses surged 66% and Q4 earnings missed analyst forecasts by a wide margin.
Seven elite athletes back Whoop on Series G round
Ronaldo, James, McIlroy and four other elite professionals join sovereign funds and medtech giant Abbott in a $575m round valuing Whoop, the performance wearable platform, at $10.1bn.
Textile-to-textile firm Reju gets €135m grant
Dutch state backing brings Technip Energies-owned Reju closer to a final investment call on its Chemelot polyester regeneration facility.
The call to embed sport in every GLP-1 program
Sport and physical activity must become part of every obesity treatment program, seven global health and fitness bodies say in a joint policy call.
Odlo reaches Fair Wear’s highest tier
Swiss sportswear brand reaches Fair Wear Foundation’s highest performance tier two years ahead of schedule.
Versace and Onitsuka Tiger debut footwear collab
The TAI-CHI Sakura drops this Thursday – and shows how far Japan’s heritage sneaker brand has traveled from the track.
Nike Q3 beats estimates, but stock falls on China outlook
Revenue holds, wholesale rebounds and North America grows — but a 20% China sales decline forecast for Q4 and a soft full-year outlook sent shares down over 8%.
INTERSPORT posts €14.1bn in 2025 global sales
The sporting goods retailer reported 2025 results despite currency headwinds, with Running as the top category and a new CEO at the helm
Deichmann and adidas launch spring campaign
The co-branded spring campaign runs across TV and digital channels in Germany and Switzerland through late April, featuring Thomas Müller and Laura Wontorra.
ISPO 2026 box office opens in Amsterdam
Raccoon Media Group launches ticket sales for the trade fair’s first Amsterdam edition — with early-bird expo passes at €29 and Leaders’ Summit seats from €495.
Frasers Group launches Everlast Gyms+ in UK
Frasers Group rolls out tiered premium gym concept with boutique-style studios, Nike Strength equipment and HYROX centers across the UK.
Sawiris closes €4.6m adidas derivative position
adidas Supervisory Board member Nassef Sawiris discloses closure of a €4.6 million short put via NNS Investments Cyprus in a regulatory filing.
Perfect Moment raises $12m in growth capital
Luxury ski brand pairs revolving credit with a China-connected institutional investor after reporting its first profitable quarter.
Kelme renews kit sponsorship with RCD Espanyol
The Spanish sportswear brand extends its LaLiga partnership through the 2029/30 season, with plans to broaden its consumer product offer.
Intersport opens first Superstore in Germany
Germany’s first Intersport Superstore opens in Halle (Saale), a city of 240,000 in eastern Germany, as the co-op targets 100 new locations by 2030.
EU consumer mood hits 2-year low
European households are cutting discretionary budgets at the fastest rate in over two years, pressing the sporting goods sector.
Nike opens Air Max design to global creatives
Eight designers from four continents will co-create 3D-printed Air Max styles at Nike’s Oregon campus ahead of Air Max Day 2027.
ASICS warns of price hikes amid war
ASICS eyes $100m in Indonesia sales as a geopolitical hedge while navigating rising logistics and energy costs.
Dick’s begins Foot Locker restructuring
Post-merger “redundancies” hit Foot Locker as Dick’s enforces office returns and HQ shifts to New York.
Myprotein and Champion unveil training range
THG Nutrition targets £100m in apparel sales through strategic heritage brand collaborations.
Decathlon UK pays instant cash for used bikes
New one-hour bank transfer payouts and Easter bonuses aim to boost trade-ins and cut sporting waste.
Lululemon backs nylon biorecycling startup
London startup Epoch Biodesign closes $12m round with Lululemon as a backer, targeting the unsolved problem of nylon 6,6 recycling at scale.
Adidas only sporting goods name at FIFA 2026
With all global slots filled and record revenue set, adidas is the only sporting goods brand in FIFA’s 2026 commercial line-up.
Misto Holdings bets on no-agency China model
The Seoul-listed brand operator plans to cross 100 retail locations by June, with five more Korean fashion labels lined up for 2027.
Retailers reclaim checkout from ChatGPT
Walmart conversion inside ChatGPT ran 3x lower than click-through. OpenAI pivots to discovery-first; retailers keep checkout control.
NFL champion, NWSL star back cleat startup Caddix
The Baltimore startup targeting ACL and lower-body injury reduction secures backing from a Super Bowl quarterback and an NWSL defender.
Fast Company ranks Adidas among the top global brands
Adidas tops Fast Company’s Advertising & Marketing category and places No. 7 globally, the only sports brand in the top 50.
Xtep hits record profit on Saucony surge
The group reports highest-ever net profit of RMB1.37 billion (€172 million) as Saucony’s 31% revenue surge and Southeast Asian e-commerce drive gains.
Stadium unveils new store concept in Täby, Sweden
The Täby opening marks the start of a store network overhaul for the Swedish sporting goods chain, with a new format built around Football experience, expanded footwear services and a revamped visual identity.
US wearable brand Whoop signs Premier Padel deal
The Boston-based wearable brand will equip all athletes on the circuit and extend into coach education via the FIP Academy.
North America’s Pro Padel League raises $15m
The North American professional padel circuit has closed its second major funding round in 12 months as franchise values surge past $10 million.
BASF targets sports footwear outsoles with new material
Three-grade outsole material platform claims 41% lower carbon footprint than rubber, targeting running, hiking and lifestyle footwear manufacturers.
INTERSPORT wins Greek football team merch rights
The Fourlis Group retailer takes exclusive control of Greek national team merchandise across retail, wholesale and a new digital platform.
Decathlon doubles down on warehouse robots
French robotics firm Exotec has deployed its Skyfleet program across seven Decathlon warehouse sites in five European countries, with some facilities doubling daily order output.
Shein study: durability beats green claims
A large-scale fast fashion study finds consumers equate sustainability with product longevity — a signal sporting goods brands should not ignore.
KMD Brands halts trading for capital raise
New Zealand outdoor group KMD Brands — owner of Rip Curl, Kathmandu and Oboz — suspends trading as it finalises a placement and share offer.
On replaces Cyclon program with resale-recycling scheme
Swiss brand replaces its Cyclon subscription with a trade-in, resale and recycling program, launching in Switzerland, the UK and the US.
Decathlon launches expert-backed 0–6 kids range
French sporting goods giant rolls out 20+ products for toddlers and infants, co-developed with pediatric and sports science experts.
First Big Tech loss in US court over trade practices goes to Meta, which will appeal
A US jury awards New Mexico $375m in the first successful state lawsuit over Big Tech harm to children — with 40 more cases in the pipeline.
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