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News briefsMore sustainable movement in the wetsuit market: Billabong introduces Upcycler program
After years of Patagonia producing neoprene-free wetsuits made from natural Yulex rubber, Alpkit recycling its wetsuits into new neoprene since 2023, Decathlon recently starting to produce wetsuits made from Yulex100 and Quiksilver just announcing that it is upcycling wetsuits into sunglasses, Australian surf and lifestyle brand Billabong has now introduced ...
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News briefsChinese Olympic medal winners to wear climate-neutral outfits from Anta
Chinese sportswear brand Anta, which is also an official partner of the Chinese Olympic Committee, has unveiled the outfit that the Chinese delegation will wear at the medal ceremonies during the upcoming Olympic Games in Paris. Anta, part of publicly listed Anta Sports, which also includes brands such as Arc’teryx, ...
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News briefsNew Balance introduces its first American football cleats
Source: New Balance NB Fortress New Balance is introducing two football franchise models, the NB Prodigy and the NB Fortress, which were first revealed in April at the 2024 NFL draft in Detroit. The brand said the two models were created based on years of athlete insight ...
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News briefsConsumers can buy Spalding’s original Globetrotters game ball
Source: Spalding Limited-edition Spalding x Harlem Globetrotters Official Game Ball Spalding announced that the official game ball of the Harlem Globetrotters will be available for purchase for the first time. The limited edition, uniquely designed basketball will be featured at all Harlem Globetrotters games, giving fans the ...
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News briefsWilson opens football factory in Ohio and extends NFL partnership
According to a press release from Wilson, the National Football League (NFL) and Wilson Sporting Goods have renewed and extended their contract, naming Wilson again as the league’s official football. This partnership has lasted since 1941. As part of the multi-year extension, Wilson debuted its new factory in Ada, Ohio, ...
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News briefsQuiksilver upcycles wetsuits to sunglasses
Quiksilver will drop 150 pairs of sunglasses made from upcycled wetsuits, a limited-edition series created with French eyewear producer Oceneo. The eyewear line is the latest result of the board sports brand’s Take Back program, launched in 2022 to support research into developing a collection and recycling system for used ...
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News briefsNike and Hyperice partner on gear designed to ease warm-up and recovery
Nike has teamed up with Hyperice, a California-based wellness brand specializing in therapy technology, to create boots and a vest designed “to take warm-up and recovery to the next level.” The Nike x Hyperice Boot is a high-top shoe that offers heat and dynamic air-compression massage on demand for the ...
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News briefsOakley outfits Team USA Surfing for Paris 2024
Oakley is teaming up with Team USA Surfing as the official offshore outfitter, marking a historic milestone as surf returns to the Olympic stage at this Summer’s Games. Building on the esteemed Team USA Partnership and as a core tenet of the brand’s heritage in surf, the Oakley Team USA ...
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ArticleApple seeking cheaper alternative to its VR headset
Apple appears to be directing its efforts away from a second edition of its Vision Pro headset and toward a cheaper version, according to Mac Rumors, which cites reporting by The Information. The Vision Pro’s retail price is $3,499. (The 14-inch MacBook Pro, by comparison, ranges in price from $1,599 ...
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News briefsSkechers and Harry Kane launch capsule collection
Harry Kane, the current captain of the English national team and center forward at FC Bayern since 2023, has launched an apparel capsule with Skechers. It is their first joint clothing collection, after Kane already acted as ambassador for Skechers’ first football boots, which were launched in Europe in September ...
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News briefsFirst J.Lindeberg golf collection for the US team in Paris unveiled
Source: J.Lindeberg For the first time, Swedish sports fashion brand J.Lindeberg dresses the US men’s golf team for the Olympics in Paris. The complete collection of the outfits for both men and women was now unveiled. J.Lindeberg commented that it wanted to make the collection a mix ...
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News briefsSanta Cruz collaborates with Jägermeister
Source: Jägermeister Jägermeister x Santa Cruz Together with German liquor brand Jägermeister, US label Santa Cruz has launched a limited, three-piece skateboard and fashion capsule collection. The collaboration focuses on the revival of an iconic deck, the Kendall, which Jeff Kendall, skateboarding legend and current CEO/CMO at ...
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News briefsFirst Fila+ summer collection released
As SGI Europe reported in January, Fila started a new design and product project called Fila+. After hiring designer Lev Tanju, the founder of London-based skateboard brand Palace, as a Creative Director of Fila+ this week, the first collection’s products were released. For the design of the collection, Tanju and ...
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News briefsRalph Lauren unveils USA uniforms for Paris 2024
American fashion brand Ralph Lauren has been designing Team USA uniforms since the 2008 Beijing Olympics. The clothing is also to be worn off the court, at the opening and the ending ceremonies of the Paris 2024 Olympics. But Ralph Lauren has not been doing this without criticism during the ...
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News briefsMacron announces new league partnership
Italian brand Macron has signed a new sponsorship deal with The Unión de Rugby del Uruguay, the governing body of rugby in Uruguay. The agreement includes the supply of uniforms and the entire clothing line for the Men’s XV, Sevens and Women’s teams. An agreement that further strengthens Macron’s position ...
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News briefsDecathlon partners with Canterbury on co-branded rugby range
Decathlon and iconic rugby brand Canterbury have signed a co-branding agreement that will run until the end of the next World Cup, to be held in Australia in 2027. Starting in July, products branded as “Canterbury by Decathlon” will be available in the Decathlon distribution network, in stores and on ...
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News briefsOn and Beams launch collaborative tennis lifestyle collection
On has announced a collaboration with Japanese retailer Beams, which opened its first store in Harajuku, Tokyo, in 1976, to launch a collection featuring the new The Roger Pro, a shoe designed as a lifestyle shoe that also performs well on the tennis court. The joint collection will launch at ...
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News briefsDecathlon manufactures natural rubber wetsuits with Yulex
Decathlon has started to produce wetsuits in a material called Yulex100. This material was developed in collaboration with the American company Yulex, which specializes in the research and production of natural latex and rubber alternatives. This neoprene-like material contains no synthetic rubber. In addition, the natural rubber used in Decathlon ...
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News briefsReebok introduces new racquet sports shoe
Reebok is returning to the racquet sports courts, utilizing its extensive knowledge of the training footwear market as well as its rich history on the tennis court. The brand announced that the Nano Court is designed to be the ultimate performance shoe for sports such as pickleball, padel and tennis. ...
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News briefsLacoste renews French Open deal
Lacoste has signed a new sponsorship deal with both Roland-Garros and the French Tennis Federation (FFT). The sportswear brand has been sponsoring the tournament since 1971. The new deal, in effect from 2026 to 2030, will preserve the brand’s spaces in the Village, on the Philippe-Chatrier court, at the Grande ...
