Brands

Superga celebrates the 100th birthday of its iconic canvas shoe

2025-01-27T07:39:00+00:00By SGI Europe Editorial Team

The brand, part of BasicNet, has released a limited edition to celebrate the history of its 2750 shoe.

The retail model of the future: From provider to ‘life enricher’
2025-01-23T19:44:00+00:00By Susa Schreiner
Retail expert Frank Rehme on the future of brick-and-mortar sports retail, what it has to do with Thermomix, why salespeople should become life enrichers and the role of gamification in stores.
The retail model of the future: From provider to ‘life enricher’
2025-01-20T21:29:00+00:00By Susa Schreiner
Retail expert Frank Rehme on the future of brick-and-mortar sports retail, what it has to do with Thermomix, why salespeople should become life enrichers and the role of gamification in stores.
Adidas to replace Puma in new track and field partnership
2025-01-20T07:38:00+00:00By Mattias Björklund
Adidas will put their stripes on the athletes of the Norwegian track and field national team for the coming eight years.
Polish brand to outfit Polish national volleyball
2025-01-20T07:38:00+00:00
Polish brand 4F has secured a multi-year deal as technical supplier to Poland’s national volleyball teams.
Joma to sponsor padel in Asia-Pacific
2025-01-20T07:13:00+00:00By Pedro Rodríguez
Joma becomes official technical sponsor of Asia Pacific Padel Tour (APPT).
What Puma King looks like in the eyes of Rihanna
2025-01-16T07:33:00+00:00By Mattias Björklund
Superstar continues her Puma collab with an intense blue football-inspired boot designed for sizzling moves on the world’s red carpets.

Superga celebrates the 100th birthday of its iconic canvas shoe
2025-01-27T07:39:00+00:00By SGI Europe Editorial Team
The brand, part of BasicNet, has released a limited edition to celebrate the history of its 2750 shoe.
Authentic has chosen Reebok golf apparel’s manufacturer
2025-01-23T19:44:00+00:00By Mattias Björklund
Authentic Brands Group (Authentic) partners with Sports Casuals International (SCI) to expand Reebok’s presence in the golf apparel category.
Trump’s many executive orders – and some potential effects
2025-01-23T19:42:00+00:00By Pedro Rodríguez
US President Trump has already issued a number of executive orders (EOs) since his recent swearing-in. Join us for a selective review.

The story of Reebok: Can its iconic past drive a new era of success?
2025-01-22T20:42:00+00:00By Will Renwick
Reebok’s journey has been nothing short of tumultuous. We have a look at it
Bosideng’s leadership in low-carbon product development and responsible sourcing
2025-01-21T08:54:00+00:00Sponsored by Bosideng
In addition to producing high-quality down garments, Bosideng developed a seamless Global Inventory Management System that ensures transparency and traceability throughout the supply chain.
K-Way reopens its Milan flagship
2025-01-14T20:05:00+00:00By SGI Europe Editorial Team
The revamped Milan store is part of a brand’s international expansion plan primarily focusing on Europe.
Skechers opens new concept store in Prague
2024-12-22T09:59:00+00:00By SGI Europe Editorial Team
The new store brings the number of Skechers retail locations in the Czech Republic to eight.
Luanvi founder among the dead in Valencia
2024-12-02T10:25:00+00:00By Pedro Rodríguez
Vicente Tarancón, CEO of Luanvi, was among the victims of the 29 October floods in Valencia.
Russian sporting goods market is flooded with fakes
2024-11-27T12:53:00+00:00By Vlad Vorotnikov
The share of counterfeit fake products on the Russian market has expanded since 2022. This is SGI Europes staff member Vlad Vorotnikov reporting.