Brands

Trump’s tariffs: Reactions from within the sporting goods industry and beyond

2025-04-03T19:53:00+01:00By SGI Europe Editorial Team

Few outside the US are happy with the new tariffs that President Donald Trump has just set.

Mizuno partners with Superbike World Championship
2025-04-03T06:52:00+01:00By SGI Europe Editorial Team
The Japanese sportswear brand becomes WorldSBK’s official footwear partner.
Asics enters tennis collab with French fashion brand
2025-03-31T18:33:00+01:00By Mattias Björklund
For its first head-to-toe tennis colab, Asics has teamed up with French A.P.C.
Under Armour and NFL join forces again
2025-03-31T18:33:00+01:00By Mattias Björklund
Company and league have been apart for five years.
Perfect Moment brings F1-speed to the slopes
2025-03-26T22:09:00+00:00By Mattias Björklund
Luxury ski brand Perfect Moment releases a Formula One-inspired ski collection in collaboration with BWT Alpine Formula One Team.
Puma launches a new ad campaign for running
2025-03-25T06:46:00+00:00By Pedro Rodríguez
“Go Wild” is the big running campaign for Puma that really gets attention right now.
Decathlon responds to consumers demands and launches everyday clothing
2025-03-24T21:08:00+00:00By Mattias Björklund
After testing the market, Decathlon now rolls out its first collection of clothes for everyday life.

Under Armour displays its first regenerative collection
2025-04-08T14:03:00+01:00By Mattias Björklund
Under Armour and Portland-based Unless will show a collection designed to return to soil at Milan Design Week.
Adidas Originals Golf returns to the links
2025-04-01T09:58:00+01:00By Mattias Björklund
Gazelle, Superstar and Samba are back on the golf course as Adidas Originals return to the scene.
Asics enters tennis collab with French fashion brand
2025-03-31T18:33:00+01:00By Mattias Björklund
For its first head-to-toe tennis colab, Asics has teamed up with French A.P.C.