Brands

Nike pays tribute to retiring Rafael Nadal with film narrated by Phil Knight

2024-11-26T13:06:00+00:00By Dr. Rosarita Cuccoli

Rafael Nadal has been a Nike athlete since he was 13 years old and winning the Paris Open 14 times. He was therefore honored with a film narrated by the Nike founder with the Eifel Tower as a fond.

Marketing

Nike pays tribute to retiring Rafael Nadal with film narrated by Phil Knight
2024-11-26T13:06:00+00:00By Dr. Rosarita Cuccoli
Rafael Nadal has been a Nike athlete since he was 13 years old and winning the Paris Open 14 times. He was therefore honored with a film narrated by the Nike founder with the Eifel Tower as a fond.
Adidas and Mexico extends kit deal until 2034
2024-11-25T20:28:00+00:00By Mattias Björklund
Adidas and the FMF (Federación Mexicana de Fútbol Asociación) have jointly announced the extension of their partnership until 2034, reaffirming their commitment to the development of football.
Puma has opened 2,300 sqm store in Las Vegas
2024-11-25T15:37:00+00:00By Mattias Björklund
Puma has opened its second North American flagship store in Las Vegas, at the BLVD shopping center, a 25,000-square-foot retail space with three stores.
Macron new official kit supplier of all teams in Major League Rugby
2024-11-15T16:14:00+00:00By Mattias Björklund
Macron succeeds another Italian company when Kappa is leaving the MLR rugby scene.
Volcom starts outerwear rental service
2024-11-15T16:09:00+00:00By Mattias Björklund
Skate and skiwear brand Volcom, part of Authentic Brands Group, has started a rental service for snowwear garments.
Lacoste partners with the Rolex Paris Masters
2024-11-13T14:00:00+00:00By SGI Europe Editorial Team
The brand will be a premium partner of the tournament until 2030.

Product

Futuristic ski-inspired collection by Goldwin and J.L-A.L
2024-11-22T08:08:00+00:00By SGI Europe Editorial Team
The collaboration merges advanced fabrics and cutting-edge design, redefining performance and style in ski and urban apparel.
Start-up can sniff out fakes with AI
2024-11-19T18:36:00+00:00By Pedro Rodríguez
Osmo is giving AI a sense of smell.
Hugo Boss launches ski range
2024-11-18T14:29:00+00:00By SGI Europe Editorial Team
The Boss Ski capsule comprises both technical skiwear and après-ski pieces.

More about brands

Hoka: A Blueprint for Sustainable Growth in the Sports Industry
2024-11-12T19:11:00+00:00By Will Renwick
From Start-Up to Billion-Dollar Brand. Read our exlusive case study about Hoka
Kästle partners with Olympic champion Anna Veith
2024-11-07T12:38:00+00:00By Wolfgang Greiner
The Austrian ski brand is partnering with the decorated Olympian to inspire young people to take up skiing and develop innovative alpine products.
Craft’s CEO: ‘In five years we will double our turnover to €350 million’
2024-10-27T12:55:00+00:00By Mattias Björklund
Swedish Craft has really good momentum. The company, which 25 years ago was best known for its blue and black underwear, now has a turnover of SEK 2 billion (€175m) and is a recognized brand in running, cross-country skiing and cycling. With CEO Stefan Persson at the helm, the goals are set high: in five years, turnover is expected to double.
The New Creative Collectives: a strategic shift in outdoor and sports culture
2024-10-21T15:37:00+01:00By Fredrik Ekström
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands fully embrace this transforming consumer landscape. In this last out of four articles Ekström explains why Creative Collectives are a key to the active consumer.
From Fandom to Fundom: transforming brand engagement
2024-10-21T15:36:00+01:00By Fredrik Ekström
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In our mini-series brand strategist Fredrik Ekström explains the transformation of the consumer and in this third out of four articles introduces the expression of “Fundom” and what it means for brands.
Brand activism: The strategic imperative of “what” over “why”
2024-10-21T15:35:00+01:00By Fredrik Ekström
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands get their positioning right and evolve a deeper relationship with their customers. In this first out of four articles Ekström explains why the “what” is nowadays more important than the eternal “why”.