Brands

Perfect Moment brings F1-speed to the slopes

2025-03-26T22:09:00+00:00By Mattias Björklund

Luxury ski brand Perfect Moment releases a Formula One-inspired ski collection in collaboration with BWT Alpine Formula One Team.

Perfect Moment brings F1-speed to the slopes
2025-03-26T22:09:00+00:00By Mattias Björklund
Luxury ski brand Perfect Moment releases a Formula One-inspired ski collection in collaboration with BWT Alpine Formula One Team.
Puma launches a new ad campaign for running
2025-03-25T06:46:00+00:00By Pedro Rodríguez
“Go Wild” is the big running campaign for Puma that really gets attention right now.
Decathlon responds to consumers demands and launches everyday clothing
2025-03-24T21:08:00+00:00By Mattias Björklund
After testing the market, Decathlon now rolls out its first collection of clothes for everyday life.
Havaianas partners with super model, flip-flop market to reach $5.38bn in 2030
2025-03-23T19:04:00+00:00By Mattias Björklund
Flip-flops are a global cash machine. Brazilian brands like Alpargatas (Havaianas) and Vulcabras are producing more than ever.
Adidas and Bundesliga back in official matchball partnership
2025-03-18T22:04:00+00:00By Mattias Björklund
After eight seasons, Adidas footballs will return to the pitches of the Bundesliga and Bundesliga 2.
How sporting goods and fitness brands can leverage sports trends to strengthen brand equity
2025-03-18T15:47:00+00:00Sponsored by Redtorch
The Global Sports Properties 2025 report highlights key momentum drivers offering brands a roadmap to remain relevant in an evolving market.

Perfect Moment brings F1-speed to the slopes
2025-03-26T22:09:00+00:00By Mattias Björklund
Luxury ski brand Perfect Moment releases a Formula One-inspired ski collection in collaboration with BWT Alpine Formula One Team.
YKK has won The Orange Innovation Award 2024
2025-03-26T14:05:00+00:00By Mattias Björklund
YKK was praised for its efforts to develop products that help dementia patients.
Decathlon responds to consumers demands and launches everyday clothing
2025-03-24T21:08:00+00:00By Mattias Björklund
After testing the market, Decathlon now rolls out its first collection of clothes for everyday life.