Today's Must Read
The new Olympic deal empowering athlete storytelling
A groundbreaking partnership between WFSGI, IOC and IPC is transforming how brands support athletes during the Games - when it matters most.
WEBINAR
WEBINAR: The New Luxury in China’s $40B Sports Market
Join SGI Europe & Hot Pot on 11 Feb to analyze FY2025 e-commerce data and the shift toward high-performance gear in China’s $40B sports market.
IN THE SPOTLIGHT
Columbia brews beer using bear poop
The outdoor brand partnered with a Portland brewery to create an IPA using foraged ingredients – bypassing expensive TV slots for earned media buzz.
Adidas hits record revenue, launches buyback
The sportswear giant posted double-digit growth across all markets and channels.
Foot Locker to dominate NBA All-Star 2026
The retailer brings exclusive sneaker launches, athlete appearances, and community programming to downtown Los Angeles Feb. 12-15.
DICK’S names nine Team USA Olympic ambassadors
Nine Olympic and Paralympic athletes will share behind-the-scenes content and direct youth sports grants as DICK’S builds Milano Cortina 2026 activation.
Sport 2000 grows 9% in 2025
German-based retail giant hits €4.4 billion in external sales as domestic market leads with a 15 percent surge.
PSG plants its flag in Hong Kong
Paris Saint-Germain has launched its first permanent retail space in Hong Kong partnering with Fanatics China to reach its second-largest Asian fan base.
Xtep refinances HK$500m debt via new bond
Chinese sportswear group extends debt maturity by three years through concurrent repurchase and issuance, securing lower funding costs.
ESPN acquires NFL Network in $3bn deal
The NFL gets 10% of ESPN in exchange for its media assets, reshaping American sports broadcasting.
Nike cuts jobs for third time in three years
The sportswear giant is reducing warehouse staff in Mississippi and Tennessee as it accelerates automation and adjusts to current order volumes.
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Xtep refinances HK$500m debt via new bond
Chinese sportswear group extends debt maturity by three years through concurrent repurchase and issuance, securing lower funding costs.
KMD Brands sales climb 7.9% YTD
Kathmandu’s 12.7% same-store sales growth drives group performance, but margins compress amid heightened promotional activity.
Deckers Q3 revenue hits record $1.96bn
Footwear company raises full-year guidance as HOKA grows 18.5% and UGG gains 4.9%, with international sales up 15% driving balanced channel growth.
Puma creates training business unit
Anta-controlled sports company establishes dedicated training division at headquarters to accelerate growth in fitness category.
Running brand Tracksmith names new CEO
Former Converse CEO Jared Carver takes the helm as founder Matt Taylor transitions to a creative leadership role.
U.S.: League One Volleyball names first commissioner
Former Nike and Jordan Brand executive Sandra Idehen joins as first commissioner to scale American League One Volleyball into a professional league operation.
Oakley Meta makes Super Bowl debut with AI eyewear
Oakley Meta’s first Super Bowl commercial features Spike Lee, Marshawn Lynch and Olympians across multiple sports disciplines using AI-powered athletic eyewear.
Visa Study: AI reshapes winter sports participation
AI is reshaping how Americans engage with winter sports, with 44% planning snowboarding bookings inspired by the Olympics, Visa study shows.
Intersport fined €3.5m for customer-data transfers
France’s data watchdog penalises the sporting goods retailer for transferring loyalty programme members’ contact details to social networks without consent.
Crystal International builds smart China logistics hub
The Hong Kong-based apparel manufacturer expects its new automated warehouse to cut fabric transfer times by 75 percent from first quarter 2026.
World Sailing to measure Olympic boat impact
A 12-month life-cycle assessment will inform future equipment rules and make environmental data central to class selection.
WHITESPACE partners with eVent for PFAS-free pants
This choice reinforces the brand’s commitment to sustainable technical materials in premium snowboarding apparel.
Descente in Cortina: home, museum, and showcase
Japanese brand will showcase 90-year history, racing suit technology, and provide athlete support during Olympic Winter Games period.
NIKESKIMS opens first pop-up in London
The Nike-Skims collaboration debuts its first footwear with the Rift Satin as part of a London activation previewing the global Spring 2026 release.
DICK’S names nine Team USA Olympic ambassadors
Nine Olympic and Paralympic athletes will share behind-the-scenes content and direct youth sports grants as DICK’S builds Milano Cortina 2026 activation.
Xtep refinances HK$500m debt via new bond
Chinese sportswear group extends debt maturity by three years through concurrent repurchase and issuance, securing lower funding costs.
Crystal International builds smart China logistics hub
The Hong Kong-based apparel manufacturer expects its new automated warehouse to cut fabric transfer times by 75 percent from first quarter 2026.
How Anta can help Puma to come back in China
Industry insider explains why the Chinese sportswear giant has what it takes to reverse Puma’s decline.
Study: US consumers bear most Trump tariff costs
Kiel Institute research shows foreign exporters absorbed only 4% of 2025 US tariff burden, with American importers and consumers paying the rest.
EU may freeze US trade deal over Trump threat
European Parliament’s largest political group says approval of zero-tariff deal impossible after US president announces levies on eight countries.
China exports surge despite US crash
China recorded $1.18 trillion (€1.01tn) trade surplus in 2025 as exports to ASEAN and EU jumped while US shipments crashed 30 percent in December.
Deep dive: Vietnam’s $134bn US surplus driven by sports
Vietnam’s footwear and apparel exports surge despite Trump tariffs, posting $134bn US trade surplus as Nike, Adidas concentrate production there.
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