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Q4 2026 event radar: trade shows and events
15 events for sporting goods, outdoor and winter sports, October to December 2026. Led by ISPO’s debut in Amsterdam, Nov. 3–5.
Opinion
On’s plan is ordinary. Its execution must not be.
Revenue growth slowing to high-teens, wholesale expanding, football and golf as loudspeakers, no loyalty program. On’s easy years are over.
Article
AI agents can now shop JD Sports like a person would
Two years after adopting Algolia’s search platform, JD Sports has become one of retail’s earliest agentic commerce test cases.
Q4 2026 event radar: trade shows and events
15 events for sporting goods, outdoor and winter sports, October to December 2026. Led by ISPO’s debut in Amsterdam, Nov. 3–5.
Newton Golf makes a move into minerals
Newton Golf has secured an exclusive option on a Nevada mining project covering the critical minerals beryllium and tungsten. The pivot appears to be without precedent in the sporting goods industry.
Abercrombie & Fitch’s YPB partners with fitness-studio chain
Abercrombie & Fitch’s activewear sub-brand, YPB, is partnering with boutique interval-training studio Barry’s on a multi-season capsule collection, with sales launching Oct. 1 through both brands’ retail channels and a pop-up activation timed to Austin City Limits.
Hugo Boss changes finance chief as Frasers advances
Ivica Maric replaces Yves Muller weeks after Frasers installed its own CEO as Hugo Boss’s chairman.
AI agents can now shop JD Sports like a person would
Two years after adopting Algolia’s search platform, JD Sports has become one of retail’s earliest agentic commerce test cases.
Fanatics Collectibles opens Paris store
Opening Oct. 23, the 5,500 square foot store is the company’s first in continental Europe. French sales grew 55 percent in 2025.
Bank of America turns bearish on Nike
A downgrade to Underperform and a $30 price target raise fresh doubts about Nike’s turnaround timeline.
On opens first Austria store, adds Munich, Düsseldorf
On’s DACH retail build-out gets its first Austrian address, plus two more German stores.
Apollo Sports Capital wants in to the NFL
Two senior Apollo Sports Capital executives have publicly declared the firm’s interest in the NFL, although the league’s list of approved private-equity firms has ever only shrunk.
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Closing the distance: inside LTP’s clubhouse in Saigon
LTP Group has opened a dedicated development space in Ho Chi Minh City that compresses performance apparel sampling from months to fourteen days.
Running’s new power formula: Performance, lifestyle and community
Running hit $43 billion in 2025 and is outpacing athletic footwear, but the balance of power is shifting.
Salomon signs five-year global partnership with Ironman
The 2027-2031 deal makes Salomon Ironman’s exclusive footwear, apparel and bag partner, plus Kona Championship title sponsor.
“Simplify to amplify”: Under Armour’s race to win runners
SGIE in conversation with UA on cutting the range and finding the runner.
Ahotu partners with URUNN to close the race-to-training gap
Ahotu’s race finder feeds into URUNN, the running app from Olympic champion Mo Farah, turning a race pick into a personal plan.
Padel Galis opens its test court to the trade
Spanish court manufacturer Padel Galis has opened a 550-square-meter showroom and test facility in Silla, near Valencia, inviting startups and industry partners to test products under playing conditions.
Lacoste launches first padel collection
Two racquets, shoes, a bag and apparel. Lacoste is in padel, and the rackets come from a company it already owns.
Babolat renews 4PADEL supply deal for four more years
The partnership, running since 2018, adds a co-branded product collection and backs 4PADEL’s expansion into Germany.
K-Swiss secures ATP sponsorship
K-Swiss has signed a multi-year agreement to become the Official Footwear of the ATP, covering on-court officials, physical therapists and unsponsored players, while also developing a co-branded five-shoe collection for global retail.
Apollo Sports Capital wants in to the NFL
Two senior Apollo Sports Capital executives have publicly declared the firm’s interest in the NFL, although the league’s list of approved private-equity firms has ever only shrunk.
Under Armour, SYZMIK sign flag football headgear deal
SYZMIK will manufacture the soft-shell headgear; Under Armour handles global distribution to consumers and wholesale accounts.
Indian cricket team RCB hits the Milan runway with PUMA
PUMA and designer Dhruv Kapoor turn the kit of IPL champion Royal Challengers Bengaluru into runway jackets.
Adidas signs uniform deal with women’s league Unrivaled
The athlete-owned league carries a $650 million valuation and enters its third season. adidas has moved to join it.
Peloton debuts its first foldable treadmill
The Tread Flex folds, costs $1,100 less than the model it replaces, and comes with a Miley single attached.
Technogym launches its first Pilates reformer in the US
Technogym prices its US reformer at $13,670: four times what US retailers quote for professional reformers.
Strava opens Metro academic program for third year
Applications close Oct. 23 for free access to Strava’s cycling and pedestrian dataset, used by over 4,500 city planners.
Jordan Brand steps into strength equipment
The Jumpman logo lands on dumbbells and squat racks as Jordan Brand opens a new hardware chapter.
Q4 2026 event radar: trade shows and events
15 events for sporting goods, outdoor and winter sports, October to December 2026. Led by ISPO’s debut in Amsterdam, Nov. 3–5.
WFSGI Impact Report
WFSGI’s most systematic report yet puts the sporting goods industry’s global GDP contribution at $675 billion, supporting 28 million jobs.
Udinese Calcio pilots UEFA sustainability framework
A Serie A club is using UEFA’s sustainability manual and emissions calculator to show concrete results, not just plans.
TrusTrace lets brands ask their supply chain questions
The Stockholm company’s new tool uses AI to answer natural-language questions and surface compliance gaps as they emerge.
Intelligence, analysis and advice for the global sporting goods industry.
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