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How does AI understand your brand?
Visibility tools show where a brand appears in AI answers. Pitot Group’s new index reads what models understand before anyone asks.
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Caitlin Clark is DICK’S first partner: Our analysis
The multiyear deal makes the WNBA star the first athlete partner of DICK’S and Foot Locker, from campaigns to community work.
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Winter sports: the 2026 State of Play
Skier visits, participants and federation counts for the US, Europe, Japan, China and ice sports, with each method compared.
Winter sports: the 2026 State of Play
Skier visits, participants and federation counts for the US, Europe, Japan, China and ice sports, with each method compared.
Caitlin Clark is DICK’S first partner: Our analysis
The multiyear deal makes the WNBA star the first athlete partner of DICK’S and Foot Locker, from campaigns to community work.
Running winners at ISPO compete on how shoes are made
Printing to order, aerospace plate fiber and algae soles: ISPO Excellence Awards 2026 celebrate manufacturing innovation
Lululemon launches Ventscape cold-weather run vest
Lululemon presented the Ventscape Run Vest, built with PrimaLoft insulation and mesh panels, at CIIE in Shanghai
LIV Golf winds down as players decline to commit
A Sept. 8 Chapter 11 filing aimed for a 2027 exit, but planned financing of up to $300 million was abandoned.
Lululemon names new brand and strategy chiefs
Ben Hallam, who led marketing at Four Seasons, starts Nov. 9 as Chief Brand Officer. Emily Sunderland follows from BCG on Nov. 23.
Comdaily AI study, part 2: when skiers ask AI
Part two of comdaily’s SGIE exclusive: in German-language AI answers, premium-technical brands lead ski and rainwear advice.
How does AI understand your brand?
Visibility tools show where a brand appears in AI answers. Pitot Group’s new index reads what models understand before anyone asks.
Under Armour’s marketing reset has yet to revive demand
Despite its marketing reset, Under Armour saw sales decline accelerate in Q2 FY27 as Europe and footwear weakened.
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Comdaily AI study, part 2: when skiers ask AI
Part two of comdaily’s SGIE exclusive: in German-language AI answers, premium-technical brands lead ski and rainwear advice.
How does AI understand your brand?
Visibility tools show where a brand appears in AI answers. Pitot Group’s new index reads what models understand before anyone asks.
What comdaily’s AI study means for sporting goods brands
SGIE exclusive: GEO specialist comdaily tested 504 German-language AI answers on running shoes, training apparel and wearables. Here are the findings.
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Winter sports: the 2026 State of Play
Skier visits, participants and federation counts for the US, Europe, Japan, China and ice sports, with each method compared.
Running winners at ISPO compete on how shoes are made
Printing to order, aerospace plate fiber and algae soles: ISPO Excellence Awards 2026 celebrate manufacturing innovation
Lululemon launches Ventscape cold-weather run vest
Lululemon presented the Ventscape Run Vest, built with PrimaLoft insulation and mesh panels, at CIIE in Shanghai
Asics softens the Gel-Nimbus with a new foam
The 29th Gel-Nimbus gets FF Luxe Plus foam and a wave-patterned sole as Asics guards its core running business.
Fandom on the Run: How K-pop Is Turning Fans into Runners
K-pop entertainment is muscling in on running events to cash in on fans.
Decathlon brings recycled carbon fiber to padel
Decathlon says swapping in recycled carbon cuts the hitting face’s footprint by about 31 percent. Suggested price: €130.
Meet the challenger: a local racket on Indonesia’s courts
Noble Heist competes with global names on recall, price and community trust, selling via padel clubs.
FIP World Padel Report 2026: 40 million players
FIP counts 91,234 courts, up 17.9 percent in ten months, and €6.84 billion of yearly padel spending, worth €8.6 billion of GDP.
Premier Padel to sell data, streams to betting industry
Premier Padel has appointed iGame Media as its exclusive distributor of official betting data and live streams, covering more than 2,400 matches a year from the 2027 season – a deal the tour says will generate new revenue to reinvest in the professional game.
Caitlin Clark is DICK’S first partner: Our analysis
The multiyear deal makes the WNBA star the first athlete partner of DICK’S and Foot Locker, from campaigns to community work.
Retro outline, new technology: Reebok’s Question recoded
The 30th-anniversary rebuild of Allen Iverson’s 1996 basketball shoe goes on sale in the US on Nov. 10, ahead of a global launch on Nov. 16.
The insole market leader steps onto the court
The estimated market leader adds court sports to its range while its home-scan personalization earns TIME recognition.
Solestar launches carbon-core football insole
Priced at €99, the insole fits boots from several makers. RB Leipzig captain David Raum is Solestar’s first football ambassador.
Oura puts its ring on trial in obesity care
Announced Oct. 28, the 52-week UC San Diego Health study enrolls up to 260 adults on GLP-1 drugs or after bariatric surgery.
Whoop signs LeBron James as global ambassador
After 11 years as a member, LeBron James becomes a Whoop ambassador as the wearables brand eyes the stock market.
What comdaily’s AI study means for sporting goods brands
SGIE exclusive: GEO specialist comdaily tested 504 German-language AI answers on running shoes, training apparel and wearables. Here are the findings.
Hyrox takes its Olympic ambitions to World Triathlon
Hyrox has signed a term sheet with World Triathlon that makes hybrid racing a discipline of the federation and hands Hyrox the elite championships.
Reju partners six mills on regenerated polyester
Mills in Portugal, Lithuania, Sweden and the US will develop fabrics with the Technip Energies-owned recycler for its brands.
Sporting goods industry unites to get young people moving
Adidas, Nike and Decathlon are among 84 signatories pledging to help the next generation move more, following new WHO youth inactivity data.
EuropeActive welcomes 4.1% Erasmus+ share for sport
Fitness group EuropeActive, like FESI, campaigned for a bigger sport share and welcomes the vote. The EU Council has the final say.
FESI welcomes Parliament vote on Erasmus+ sport budget
The sporting goods federation backs the plenary decision to raise sport’s Erasmus+ share from 1.9% to 4.1% for 2028 to 2034.
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