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Decathlon Germany launches Wero payment on its website

2026-07-26T19:28:00+01:00

Decathlon adds the European bank-backed Wero payment option to decathlon.de, with in-store rollout in preparation

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Is this really new storytelling for Under Armour?

2026-07-26T19:02:00+01:00

A visually appealing ambassador spot raises the question of what storytelling means at Under Armour now.

Ultimate Sevens Campaign July 2026

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Ultimate Sevens’ first ad won’t say what the sport is

2026-07-27T13:03:00+01:00

Rugby sevens championship Ultimate Sevens never says what it is – only what it isn’t.

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case study: saucony china

Case study: how Xtep turned Saucony into a profit engine

2026-07-13T20:51:00+01:00By

A $61 million China buyout turned a break-even brand into a fast-growing profit engine