Must-read
Article
The challenger meets the giant: Distance and Asics
ASICS and French retailer Distance launch a first collection inspired by Iten, Kenya, where Distance runs a social enterprise.
Article
“The industry is caught in a supply-demand deadlock”
Evan Wiener, senior advisor at ReHubs, explains what brands can do to advance the circular economy beyond pilot projects.
Article
Adidas CEO outlines China growth plan in Shanghai
In Bjørn Gulden’s account, Shanghai-led design and a locally chosen headquarters site help adidas keep pace in China.
Fred Perry named Davis Cup official apparel partner
The multi-year deal starts at the 2026 Final 8 in Bologna in November, with Fred Perry supplying officials and ball kids.
Lacoste brings back Guibert, the CEO it replaced
Éric Vallat exits; Thierry Guibert now runs both Lacoste and its Swiss parent, Maus Frères, according to Reuters.
Decathlon presents 10 Innovation Awards nominees
A shoe sensor measures cushioning wear, while a basketball concept allows its cover to be replaced without discarding the core.
Adidas CEO outlines China growth plan in Shanghai
In Bjørn Gulden’s account, Shanghai-led design and a locally chosen headquarters site help adidas keep pace in China.
The challenger meets the giant: Distance and Asics
ASICS and French retailer Distance launch a first collection inspired by Iten, Kenya, where Distance runs a social enterprise.
Eurobarometer: activity gains sit in gyms and commutes
The sixth edition of the EU survey also shows 38 percent exercising several times a week, up from 32 percent in 2022.
Salomon puts its strategy chief on the Executive Board
Katharina Bahde, who joined in 2024, becomes Vice President and takes a seat on the Executive Board.
“The industry is caught in a supply-demand deadlock”
Evan Wiener, senior advisor at ReHubs, explains what brands can do to advance the circular economy beyond pilot projects.
Premier Padel to sell data, streams to betting industry
Premier Padel has appointed iGame Media as its exclusive distributor of official betting data and live streams, covering more than 2,400 matches a year from the 2027 season – a deal the tour says will generate new revenue to reinvest in the professional game.
Stay informed. Stay ahead. Every weekday in your inbox: the SGIE Daily Digest newsletter.
The news, analysis and competitive signals that matter — curated for industry professionals.
Sign up for freeNEXT WEBINAR
Webinar: The German army trainer effect
Join SGI Europe & Hot Pot to analyze the $9.4B China active footwear market.
PARTNER CONTENT
Closing the distance: inside LTP’s clubhouse in Saigon
LTP Group has opened a dedicated development space in Ho Chi Minh City that compresses performance apparel sampling from months to fourteen days.
London Marathon earns platinum sustainability rating
It is the first road race at the top ABW level and the fifth event overall, after Oslo, Zurich, Glasgow and Tokyo.
SATISFY as a store, but not a running store
SATISFY’s first Paris store has no product descriptions, items on slabs on the floor, and a custom scent modeled on a luxury fashion store.
From comfort to speed: Skechers joins super shoe race
The brand’s first super shoe weighs 5.9 oz in a men’s size 9 and is built for 5K to marathon distances.
Nike wants a race shoe for every runner
Nike says the entry model grew from runner feedback in China and that it tested the price with North American runners.
Premier Padel to sell data, streams to betting industry
Premier Padel has appointed iGame Media as its exclusive distributor of official betting data and live streams, covering more than 2,400 matches a year from the 2027 season – a deal the tour says will generate new revenue to reinvest in the professional game.
Head relaunches iPrestige and Prestige MP Limited
Both racquets launched globally Oct. 1: they draw on 2001, upgraded for both the nostalgic and the new players.
JOOLA POWER FX: player demand meets foam construction
The American-owned brand says foam reached market only once the material could deliver feel as well as power.
Joma named official shoe of Spanish Padel Federation
The Spanish sportswear brand is now the federation’s official shoe. Neither party has disclosed how long the deal runs.
German DFB: Nike locks out Marc O’Polo too, not only adidas
Nike’s DFB kit deal, worth over €100m a year through 2034, also ends Marc O’Polo’s off-field clothing role from 2027.
Apollo Sports Capital wants in to the NFL
Two senior Apollo Sports Capital executives have publicly declared the firm’s interest in the NFL, although the league’s list of approved private-equity firms has ever only shrunk.
Under Armour, SYZMIK sign flag football headgear deal
SYZMIK will manufacture the soft-shell headgear; Under Armour handles global distribution to consumers and wholesale accounts.
Indian cricket team RCB hits the Milan runway with PUMA
PUMA and designer Dhruv Kapoor turn the kit of IPL champion Royal Challengers Bengaluru into runway jackets.
Hyrox moves into gym apps through ABC Fitness deal
Hyrox has struck a partnership with gym software giant ABC Fitness to embed its official Hyrox365 programming directly into gym-branded apps, removing the need for a separate Hyrox download and giving affiliated operators a new tool to differentiate their offer.
Hyrox founders buy into rival Xenom
Christian Toetzke and Moritz Fürste have taken board seats and an ownership stake in Xenom, the self-styled ‘Decathlon of Fitness’, as shared investor Wndrco tightens its grip across both properties.
Technogym launches RUN X Club Finder
About 300 facilities have registered to host qualifiers for the treadmill championship, which ends in Cesena in March 2027.
Oura postpones Nasdaq IPO citing market uncertainty
Oura pulled its Nasdaq listing eight days after launch, with 10-year yields at their highest since 2007.
Decathlon presents 10 Innovation Awards nominees
A shoe sensor measures cushioning wear, while a basketball concept allows its cover to be replaced without discarding the core.
“The industry is caught in a supply-demand deadlock”
Evan Wiener, senior advisor at ReHubs, explains what brands can do to advance the circular economy beyond pilot projects.
London Marathon earns platinum sustainability rating
It is the first road race at the top ABW level and the fifth event overall, after Oslo, Zurich, Glasgow and Tokyo.
Fashion for Good launches Cotton Reloop Matrix
Fashion for Good’s new project tests recycled cotton yarns against real brand specifications, in labs and in mills.
Intelligence, analysis and advice for the global sporting goods industry.
TOPICS
Corporate and FinancialRetail and Supply
Marketing
Consumer
People and HR
Events and Trade Shows
Legal
CSR and Sustainability
Technology and AI
Asia-Pacific
Athlete economy
China and APAC
MARKET ANALYSIS
Analysis and dataIndustry Scorecards
Reports
Case Studies
SERIES and SPECIALS
FIFA World Cup 2026Winter Olympics 2026
Circular Economy
Impact of Sports
Redefining CSR 2025
SUBSCRIPTIONS
Membership plansFAQs
ASK SGIE AI
For premium subscribersABOUT US
About usNewsroom and Contacts
Media solutions
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact Us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z