Must-read
The boot adidas built for this moment
Messi broke the all-time World Cup scoring record. adidas had the campaign, the boot and the story ready.
France’s fast-fashion law isn’t about fast fashion
France shields Decathlon and Intersport while fining Shein, leaving the recycling system it was meant to fix no closer to solved.
adidas launches CLIMACOOL+ fabric for tennis
CLIMACOOL+ uses raised structures to lift fabric off the body: a structural, not chemical, answer to heat and sweat.
Decathlon to open 2,000-sqm flagship at KL’s 118 Mall
The store will occupy level 2 of the mall inside the Merdeka 118 Precinct, with an opening scheduled for August 2026.
Sprinter to complete an eight-year-old merger
A Canary Islands holdover from Sport Zone’s pre-JD Sports era is set to be folded into Sprinter.
France’s fast-fashion law isn’t about fast fashion
France shields Decathlon and Intersport while fining Shein, leaving the recycling system it was meant to fix no closer to solved.
Polyester recycler Reju joins Recycling Europe Textiles
Frankfurt-based regeneration company Reju has joined Recycling Europe Textiles as the body’s newest member.
Kings League cuts 30% of Barcelona staff
Six months without matches, 41 jobs cut: Piqué’s creator-football venture hits reset.
The sneaker brand that became an AI company
Allbirds sold its brand IP to American Exchange Group for $39m, renamed itself Smartbird, and hired a former AWS executive as CEO.
Castore acquires 75% stake in Grenson shoes
Manchester sportswear brand takes 75% stake in 160-year-old Grenson as acquisition strategy takes shape.
The boot adidas built for this moment
Messi broke the all-time World Cup scoring record. adidas had the campaign, the boot and the story ready.
El Corte Inglés appoints new CEO
Eight months after dismissing Bottazzini, Spain’s department store giant names COO Javier Catena as chief executive.
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NEXT WEBINAR
WEBINAR: How adidas and Decathlon Are Activating Events Differently
On 13 July, SGI Europe and WFSGI will host the 2. session of their Coffee Break Webinar Series, focusing on sports events as demand engines.
PARTNER CONTENT
ISPO launches Leaders Summit with €3 million investment programme
The ISPO Leaders Summit will open ISPO 2026 on 3 November in Amsterdam, convening a senior audience of C-suite executives, policymakers and industry leaders from across the global sport, outdoor and winter market.
Sprinter to complete an eight-year-old merger
A Canary Islands holdover from Sport Zone’s pre-JD Sports era is set to be folded into Sprinter.
The sneaker brand that became an AI company
Allbirds sold its brand IP to American Exchange Group for $39m, renamed itself Smartbird, and hired a former AWS executive as CEO.
Castore acquires 75% stake in Grenson shoes
Manchester sportswear brand takes 75% stake in 160-year-old Grenson as acquisition strategy takes shape.
Gildan’s growth story meets an activist short seller
Activist short seller Jehoshaphat Research alleges channel stuffing, a $510m inventory overhang, and governance red flags
Decathlon to open 2,000-sqm flagship at KL’s 118 Mall
The store will occupy level 2 of the mall inside the Merdeka 118 Precinct, with an opening scheduled for August 2026.
Sprinter to complete an eight-year-old merger
A Canary Islands holdover from Sport Zone’s pre-JD Sports era is set to be folded into Sprinter.
El Corte Inglés appoints new CEO
Eight months after dismissing Bottazzini, Spain’s department store giant names COO Javier Catena as chief executive.
Deichmann takes media planning in-house
Europe’s largest shoe retailer has pulled media planning from its long-standing agency and handed it to an AI operating system.
The boot adidas built for this moment
Messi broke the all-time World Cup scoring record. adidas had the campaign, the boot and the story ready.
Football in pink
Nike, adidas, PUMA, New Balance and Skechers all launched pink tournament packs for 2026. Here is why.
Venum takes its fight gloves off-road
UFC’s apparel partner since 2021 is launching motocross gear in September 2026: this will be its second two-wheeler venture.
Superfeet expands into workwear, DTC with new products
How the legacy insole brand is deploying five decades of podiatric data to reach new categories, channels, and a younger market.
Dressed to the Nine (iron)
South Korea buys nearly half the world’s golf fashion: a $4 billion market powered by women, status and lifestyle wear.
Rugby State of Play 2026
Rugby’s recovery is led by pre-teens and women. Brands still targeting adult club rugby are on the wrong side of the demand curve.
Swipe left, buy Local: the Douyin athleisure takeover
Grandparents with 34 million Douyin followers, a $910 billion silver economy, and a guochao generation rewriting who buys local activewear, and why.
Record numbers. New players. The soccer boom in the US is already here.
SFIA data shows U.S. soccer at peak participation, driven by Hispanic growth, female re-engagement, and millennials.
The sneaker brand that became an AI company
Allbirds sold its brand IP to American Exchange Group for $39m, renamed itself Smartbird, and hired a former AWS executive as CEO.
Nike board member John Rogers moves to advisory role
John Rogers Jr. will not stand for re-election at the September 2026 annual meeting after eight years on Nike’s board.
Columbia names Vernachio as SOREL President
Joe Vernachio, former CEO of Allbirds and Mountain Hardwear leader, joins SOREL effective June 22, 2026
Decathlon seeds ownership across the workforce
Decathlon Seed offers €2,000 in free shares to eligible staff worldwide, with a three-year vesting period.
France’s fast-fashion law isn’t about fast fashion
France shields Decathlon and Intersport while fining Shein, leaving the recycling system it was meant to fix no closer to solved.
Polyester recycler Reju joins Recycling Europe Textiles
Frankfurt-based regeneration company Reju has joined Recycling Europe Textiles as the body’s newest member.
adidas outranks Nike in Kantar sustainability ranking
Kantar surveys 18,000 consumers across 12 countries; adidas leads all fashion and sportswear entries, Nike places 17th.
ISPO routes trade fair revenue into independent grants
ISPO’s independent grant body is distributing €1 million to sport and outdoor non-profits. Deadline: June 30, 2026.
When knowledge is free, trust is the differentiator
AI has made product expertise available to all, instantly. What it cannot replicate – trust, experience, relationships – is the new competitive advantage.
Agassi’s venture signs Jannik Sinner’s coach
The coach of Agassi, Sinner and Halep will support Agassi Intelligence, the AI coaching platform ASE is developing with IBM.
What Taiwan’s fitness diplomacy tells the industry
Taiwan is using the health and fitness economy as a channel for economic diplomacy, and the sporting goods industry should take note.
Oura: small ring, large ambitions
Ring 5 launch: the biggest media push in Oura’s history is also its most strategic.
Hainan duty-free partners with Lululemon
The Hainan duty-free retailer is expanding a sports portfolio that now includes Lululemon, Salomon, Under Armour, adidas and Nike.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
Trump tariff refunds: are you in the queue?
$127 billion enters the queue — but not all at once
US Customs race to build IEEPA tariff refund system
Around 330,000 US importers await refunds on $166bn in IEEPA tariffs as CBP builds a new processing system under court supervision.
Gildan faces class action probes after short-seller report
Levi & Korsinsky, Kalloghlian Myers and Howard G. Smith open investigations after Gildan shares drop 18.8%
Gildan’s growth story meets an activist short seller
Activist short seller Jehoshaphat Research alleges channel stuffing, a $510m inventory overhang, and governance red flags
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Adidas probes partner data breach
Criminals claim 815,000 rows of data stolen from an Adidas extranet via a martial arts products licensee.
Intelligence, analysis and advice for the global sporting goods industry.
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