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Local footwear challengers ride Indonesia running wave
Indonesia today: 68% more health-conscious. 642 running races in 2025. 65% prefer local brands. The conditions for local footwear challengers are in place.
Article
Q4 2026 event radar: trade shows and events
15 events for sporting goods, outdoor and winter sports, October to December 2026. Led by ISPO’s debut in Amsterdam, Nov. 3–5.
Article
Infront lands table tennis’ global sponsorship rights
An eight-year deal puts Infront in charge of selling sponsorship across table tennis’ top events through 2034.
El Corte Inglés is serving sneakerheads in Madrid
Spanish department store El Corte Inglés has opened a dedicated sneaker and urban fashion destination at its flagship Madrid Preciados-Callao location, stocking exclusive drops from Nike, Adidas, New Balance and over a dozen other major brands.
Under Armour folds plant-based UNLESS into UA.com
The plant-based brand it bought in 2024 now sells through Under Armour’s main storefront.
Local footwear challengers ride Indonesia running wave
Indonesia today: 68% more health-conscious. 642 running races in 2025. 65% prefer local brands. The conditions for local footwear challengers are in place.
Infront lands table tennis’ global sponsorship rights
An eight-year deal puts Infront in charge of selling sponsorship across table tennis’ top events through 2034.
Impact report: VF Corp meets Scope 1 and 2 target early
Scope 1 and 2 are down 69%, but count for about 2% of VF’s footprint. Scope 3 is 39% of the way to target.
German DFB: Nike locks out Marc O’Polo too, not only adidas
Nike’s DFB kit deal, worth over €100m a year through 2034, also ends Marc O’Polo’s off-field clothing role from 2027.
Q4 2026 event radar: trade shows and events
15 events for sporting goods, outdoor and winter sports, October to December 2026. Led by ISPO’s debut in Amsterdam, Nov. 3–5.
Newton Golf makes a move into minerals
Newton Golf has secured an exclusive option on a Nevada mining project covering the critical minerals beryllium and tungsten. The pivot appears to be without precedent in the sporting goods industry.
Abercrombie & Fitch’s YPB partners with fitness-studio chain
Abercrombie & Fitch’s activewear sub-brand, YPB, is partnering with boutique interval-training studio Barry’s on a multi-season capsule collection, with sales launching Oct. 1 through both brands’ retail channels and a pop-up activation timed to Austin City Limits.
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Closing the distance: inside LTP’s clubhouse in Saigon
LTP Group has opened a dedicated development space in Ho Chi Minh City that compresses performance apparel sampling from months to fourteen days.
Running’s new power formula: Performance, lifestyle and community
Running hit $43 billion in 2025 and is outpacing athletic footwear, but the balance of power is shifting.
Salomon signs five-year global partnership with Ironman
The 2027-2031 deal makes Salomon Ironman’s exclusive footwear, apparel and bag partner, plus Kona Championship title sponsor.
“Simplify to amplify”: Under Armour’s race to win runners
SGIE in conversation with UA on cutting the range and finding the runner.
Ahotu partners with URUNN to close the race-to-training gap
Ahotu’s race finder feeds into URUNN, the running app from Olympic champion Mo Farah, turning a race pick into a personal plan.
Infront lands table tennis’ global sponsorship rights
An eight-year deal puts Infront in charge of selling sponsorship across table tennis’ top events through 2034.
Padel Galis opens its test court to the trade
Spanish court manufacturer Padel Galis has opened a 550-square-meter showroom and test facility in Silla, near Valencia, inviting startups and industry partners to test products under playing conditions.
Lacoste launches first padel collection
Two racquets, shoes, a bag and apparel. Lacoste is in padel, and the rackets come from a company it already owns.
Babolat renews 4PADEL supply deal for four more years
The partnership, running since 2018, adds a co-branded product collection and backs 4PADEL’s expansion into Germany.
German DFB: Nike locks out Marc O’Polo too, not only adidas
Nike’s DFB kit deal, worth over €100m a year through 2034, also ends Marc O’Polo’s off-field clothing role from 2027.
Apollo Sports Capital wants in to the NFL
Two senior Apollo Sports Capital executives have publicly declared the firm’s interest in the NFL, although the league’s list of approved private-equity firms has ever only shrunk.
Under Armour, SYZMIK sign flag football headgear deal
SYZMIK will manufacture the soft-shell headgear; Under Armour handles global distribution to consumers and wholesale accounts.
Indian cricket team RCB hits the Milan runway with PUMA
PUMA and designer Dhruv Kapoor turn the kit of IPL champion Royal Challengers Bengaluru into runway jackets.
Peloton debuts its first foldable treadmill
The Tread Flex folds, costs $1,100 less than the model it replaces, and comes with a Miley single attached.
Technogym launches its first Pilates reformer in the US
Technogym prices its US reformer at $13,670: four times what US retailers quote for professional reformers.
Strava opens Metro academic program for third year
Applications close Oct. 23 for free access to Strava’s cycling and pedestrian dataset, used by over 4,500 city planners.
Jordan Brand steps into strength equipment
The Jumpman logo lands on dumbbells and squat racks as Jordan Brand opens a new hardware chapter.
Under Armour folds plant-based UNLESS into UA.com
The plant-based brand it bought in 2024 now sells through Under Armour’s main storefront.
Impact report: VF Corp meets Scope 1 and 2 target early
Scope 1 and 2 are down 69%, but count for about 2% of VF’s footprint. Scope 3 is 39% of the way to target.
Q4 2026 event radar: trade shows and events
15 events for sporting goods, outdoor and winter sports, October to December 2026. Led by ISPO’s debut in Amsterdam, Nov. 3–5.
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