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Today's Must Read
Frasers takes near 6% stake in Puma
Mike Ashley’s retail group joins Anta Sports as a significant Puma investor as the German brand struggles against Nike, Adidas and On.
Sports brands and retailers in line for tariff refunds
A court order now extends refund rights to all importers — not just those who sued. But the government is already appealing.
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Wilson’s lululemon saga gets its own website
Lululemon’s founder launches a campaign site as his proxy battle over governance and creative direction enters its most public phase yet.
C-LEVEL INTERVIEW
Soqa’s founder on closing the female football product gap
German start-up Soqa is building female-first football products the big brands won’t. Founder Gertje Klack explains the gap, and the strategy to close it.
PARTNER CONTENT
Women redefine performance beyond function in active lifestyle industry
Influenced by a strong female perspective in design and strategy, the industry is moving toward a balance of high-functionality, circularity, and sensory comfort.
GoPro posts loss but eyes comeback
Revenue fell 19% in 2025, but cost discipline and a proprietary AI processor signal GoPro’s bid to reverse its decline.
Helly Hansen powers Kontoor’s record year
The Norwegian outdoor brand contributed $475m in revenue in its first partial year under Kontoor ownership, lifting the group to record earnings.
Adidas CEO Gulden drives growth with glocalization and US push
Record sales, a stronger product pipeline and a “glocal” operating model suggest the brand is regaining momentum.
Wilson’s lululemon saga gets its own website
Lululemon’s founder launches a campaign site as his proxy battle over governance and creative direction enters its most public phase yet.
Xiaomi co-founder to buy 1% of Miami Dolphins parent
A $125 million deal would value the Dolphins’ parent company – owner of Hard Rock Stadium and the Miami Grand Prix – at $12.5 billion.
Adidas extends Gulden, reshapes board
Adidas locks in its turnaround architect through 2030 while preparing a major shift in supervisory board leadership.
Dick’s app beats AI in App Store rankings
A fitness-reward feature called MOVE helped the sports retailer climb above ChatGPT and Gemini – a case study European retailers should study.
Off-price sports retailer Sportscape hires CCO and CGO
The operator of SportPursuit and Private Sport Shop names a chief commercial officer and chief growth officer as CEO Andy Anson reshapes the leadership team
Poland: SPORT 2000’s next growth stop
Germany-based retail service organization enters Poland as market 17. CEO Margit Gosau explains the strategic rationale behind a long-march expansion.
China moves – and the outdoor market follows
Record tourism and spending during the 2026 Spring Festival reveal a Chinese consumer spending more on movement – and on the gear that goes with it.
US survey maps the new brand heat race
L.E.K.’s 2026 Brand Heat Index maps where HOKA, On, Arc’teryx and Salomon are gaining on legacy leaders.
Social: female athletes’ biggest asset – and liability
Women’s sports revenue is growing faster than men’s. Female athletes generate more social engagement. But visibility carries a cost brands rarely pay for.
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Soqa’s founder on closing the female football product gap
German start-up Soqa is building female-first football products the big brands won’t. Founder Gertje Klack explains the gap, and the strategy to close it.
Nike names new chief sustainability officer
Cimarron Nix, a nine-year Nike veteran with roots in sourcing and manufacturing, takes the helm after a five-month vacancy.
Toni Sailer: scaling exclusivity in luxury ski wear
The German-managed brand operates in 32 countries with hand-crafted, limited-edition ski apparel — and no plans to go mass market.
Sportradar posts record revenues of €1.29bn
The sports betting data group lifted profit to €100 million and authorized up to €1 billion in buybacks.
Dick’s app beats AI in App Store rankings
A fitness-reward feature called MOVE helped the sports retailer climb above ChatGPT and Gemini – a case study European retailers should study.
MLB clubs taking charge of their local broadcasts
The MLB club takes direct control of local telecasts amid the collapse of regional sports networks across North America.
Golden Goose posts 15% revenue growth in FY25
Italian luxury sneaker brand hits €734m in annual revenue as direct-to-consumer sales accelerate and new ownership takes shape.
Nike names new chief sustainability officer
Cimarron Nix, a nine-year Nike veteran with roots in sourcing and manufacturing, takes the helm after a five-month vacancy.
Football’s fossil fuel problem
From Aramco sponsorships to expanding World Cups, global football’s carbon footprint now rivals that of an entire country
Indoor cycling app Rouvy lands Giro d’Italia deal
Czech indoor cycling platform Rouvy secures official training partner status for the Giro d’Italia and other RCS Sports events.
Lululemon targets men’s with new tennis tech
The Canadian apparel brand unveils upgraded sweat-concealing fabric as it works to rebuild momentum in men’s and performance categories.
On’s new head to toe collab
The Swiss performance brand and New York retailer combine Cloudtec cushioning with Kith’s aesthetic in two new silhouettes launching March 6.
Sports brands and retailers in line for tariff refunds
A court order now extends refund rights to all importers — not just those who sued. But the government is already appealing.
Why trade fairs are critical infrastructure in tariff-disrupted markets
With rising trade barriers eroding planning confidence, sporting goods manufacturers are rediscovering physical fairs as essential tools for material validation. LTP Group explains why tactile interaction has become a strategic necessity for 2026.
New Balance bets on Made in USA in a tariff-torn era
The Boston brand’s latest domestic drop arrives as tariffs reshape sourcing debates across the US footwear industry.
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Adidas probes partner data breach
Criminals claim 815,000 rows of data stolen from an Adidas extranet via a martial arts products licensee.
Nike probed in the US for bias against white employees
Federal regulators claim diversity programs discriminated against white employees, challenging past corporate DEI practices.
Nike pays Thai workers after five years
After nearly five years of advocacy, Nike agrees to compensate 3,300 Thai factory workers who were allegedly coerced into unpaid leave during the pandemic.
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