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Must-read
Article
FIBO 2026: AI reshapes the fitness industry
From the Confex Hall to the Tech Valley, FIBO 2026 makes its most ambitious pivot yet – here’s what matters for sporting goods professionals.
Article
Do you exist if AI doesn’t mention you?”
AI tools are reshaping the customer journey in sporting goods. If your brand isn’t in the answer, it isn’t in the running.
Analysis
Q4 2025 Scorecard: Revenue rises, earnings crater
Revenue climbed 8% across 47 companies in Q4 2025, but profits fell by more than a third, as impairments, strategic resets and structural consolidation all pulled in the same direction.
FanDuel Sports Network to wind down
Main Street Sports Group is preparing to close, leaving 13 NBA and seven NHL teams to rebuild local broadcast revenue from near zero.
Texas Attorney General probes Lululemon over PFAS
Texas Attorney General Ken Paxton is investigating whether Lululemon’s wellness-driven marketing misled consumers about PFAS in its clothing.
Vuori makes Tom Holland a financial partner
The British actor takes a creative, strategic and financial stake in the California activewear brand’s international expansion push.
HSBC cuts Nike rating on tariffs, slow turnaround
HSBC cuts Nike to Hold with a $48 target as tariff exposure and a stalling turnaround weigh on the world’s largest sportswear group.
FIBO 2026: AI reshapes the fitness industry
From the Confex Hall to the Tech Valley, FIBO 2026 makes its most ambitious pivot yet – here’s what matters for sporting goods professionals.
Kantar NRF: three sport retailers in top 50
Decathlon, JD Sports and lululemon each appear in the 2026 NRF/Kantar Top 50 Global Retailers — a list that rewards international direct selling and reveals which sport retailers are building genuine cross-border scale.
Circana: padel shoe market equals tennis in Spain
For the first time, padel accounts for half of all racquet-sport shoe revenues in Spain, as an 18 percent surge offsets a contraction in tennis.
Spain regulator probes Decathlon-Intersport deal
Spain’s competition authority moves to phase 2 review, saying Decathlon’s remedies fail to address market concentration risk in Tenerife.
Golden Goose keeps BB- rating after HSG takeover
S&P affirms Golden Goose’s BB- rating as stable after acquisition, citing strong DTC momentum and robust margins despite a spike in leverage.
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EVENTS RADAR
Q2 2026 Event Radar: trade shows and conferences
Wellness and fitness take center stage in Q2, with FIBO, PEAK 2026 and RiminiWellness among the must-attend events of the quarter.
PARTNER CONTENT
How FLYTEC helps brands scale innovation without increasing complexity
Rising costs, tightening compliance and market shifts are forcing apparel brands to rethink product development. A system-based approach changes the rules of the game.
FanDuel Sports Network to wind down
Main Street Sports Group is preparing to close, leaving 13 NBA and seven NHL teams to rebuild local broadcast revenue from near zero.
HSBC cuts Nike rating on tariffs, slow turnaround
HSBC cuts Nike to Hold with a $48 target as tariff exposure and a stalling turnaround weigh on the world’s largest sportswear group.
Spain regulator probes Decathlon-Intersport deal
Spain’s competition authority moves to phase 2 review, saying Decathlon’s remedies fail to address market concentration risk in Tenerife.
Golden Goose keeps BB- rating after HSG takeover
S&P affirms Golden Goose’s BB- rating as stable after acquisition, citing strong DTC momentum and robust margins despite a spike in leverage.
FanDuel Sports Network to wind down
Main Street Sports Group is preparing to close, leaving 13 NBA and seven NHL teams to rebuild local broadcast revenue from near zero.
Kantar NRF: three sport retailers in top 50
Decathlon, JD Sports and lululemon each appear in the 2026 NRF/Kantar Top 50 Global Retailers — a list that rewards international direct selling and reveals which sport retailers are building genuine cross-border scale.
Spain regulator probes Decathlon-Intersport deal
Spain’s competition authority moves to phase 2 review, saying Decathlon’s remedies fail to address market concentration risk in Tenerife.
How FLYTEC helps brands scale innovation without increasing complexity
Rising costs, tightening compliance and market shifts are forcing apparel brands to rethink product development. A system-based approach changes the rules of the game.
Vuori makes Tom Holland a financial partner
The British actor takes a creative, strategic and financial stake in the California activewear brand’s international expansion push.
On and Zendaya unveil first co-created line
Swiss sportswear brand On and Zendaya release their first jointly designed footwear and apparel collection, fronted by a Spike Jonze campaign film.
Nike’s World Cup kits have a seam problem
A shoulder seam defect on kits worn by England, France and Uruguay has put Nike on the back foot weeks before the tournament.
Gasly becomes face of Lacoste’s polo
Formula 1 driver Pierre Gasly becomes the face of the Lacoste polo, as the French brand reinforces its sport-culture crossover positioning.
US sporting goods wholesale hits $130bn
Five-year gains of nearly 35 percent reveal which categories are pulling ahead — and where demand is quietly shifting.
Record US sport participation masks deep gaps
A historic milestone for US sports participation — yet most Americans still don’t meet weekly activity guidelines, new SFIA data shows.
Sport participation: Triathlon finds a new consumer
Younger athletes and rising female participation are reshaping the multisport market – and redefining who sporting goods brands need to reach.
EU consumer mood hits 2-year low
European households are cutting discretionary budgets at the fastest rate in over two years, pressing the sporting goods sector.
PUMA creates SVP Creative Direction role
The German sports brand creates a senior creative role and brings in a former adidas design leader to drive its top-3 global brand ambition.
Burton CEO John Lacy to exit in June
After nearly three decades — including leading the brand through its founder’s death and COVID — Lacy is moving on. Here’s what comes next.
Kontoor gives CFO Alkire control of Helly Hansen
Joseph Alkire adds Helly Hansen to his CFO and operations brief in a move that tightens executive oversight of Kontoor’s outdoor acquisition.
GoPro cuts 23% of workforce in restructuring
The action camera maker is axing nearly a quarter of its global staff as part of a cost-cutting drive timed for Q2 2026.
FanDuel Sports Network to wind down
Main Street Sports Group is preparing to close, leaving 13 NBA and seven NHL teams to rebuild local broadcast revenue from near zero.
LaLiga signs with Polymarket
LaLiga has become the first European football league to sign a deal with a prediction market – in this case Polymarket, the world’s largest.
Do you exist if AI doesn’t mention you?”
AI tools are reshaping the customer journey in sporting goods. If your brand isn’t in the answer, it isn’t in the running.
Frasers launches Ask Frasers AI shopping assistant
The UK department store chain has deployed a conversational AI tool built on Algolia technology, reporting early conversion gains.
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Fitness EconomyBusiness intelligence on the fitness economy: gyms, studios, connected platforms, tech adoption, and trends driving sporting goods demand. Explore Fitness Coverage → |
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Sports ParticipationWhich activities are growing or declining: participation trends, sports and hybrid formats, and behavioral shifts that drive sporting goods demand. Explore Sports Participation → |
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Women x sporting goodsFrom league revenues and athlete deals to female founders and investors — intelligence on the business of women in sports and sporting goods. Explore Women x Sports → |
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Adidas probes partner data breach
Criminals claim 815,000 rows of data stolen from an Adidas extranet via a martial arts products licensee.
Nike probed in the US for bias against white employees
Federal regulators claim diversity programs discriminated against white employees, challenging past corporate DEI practices.
Nike pays Thai workers after five years
After nearly five years of advocacy, Nike agrees to compensate 3,300 Thai factory workers who were allegedly coerced into unpaid leave during the pandemic.
US Customs race to build IEEPA tariff refund system
Around 330,000 US importers await refunds on $166bn in IEEPA tariffs as CBP builds a new processing system under court supervision.
How adidas rewired its China business
A 36 percent revenue drop in 2022 forced adidas to reimagine its China model. Three years later, Greater China is its fastest-growing region.
Curry’s free-agency sneakers hit the auction block
Over 70 pairs worn during Curry’s brand-free NBA season go under the hammer, with all proceeds supporting the Eat. Learn. Play. Foundation.
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