“The world is off track to meet the WHO target of a 15% relative reduction in the global prevalence of physical inactivity by 2030.” - WFSGI
The latest data from the World Health Organization reveals that 31% of adults are physically inactive and are not meeting the recommended levels of physical activity (150 minutes of moderate exercise per week). If this trend continues, global levels of physical inactivity are projected to rise to 35% by 2030 (up from 26% in 2010).
In a joint statement, the World Federation of the Sporting Goods Industry (WFSGI), together with leading sporting goods companies worldwide, commits to urgent action to address this physical inactivity crisis. As a business publication, we normally stand on the sidelines, listening and sorting the most important facts for our readers. In this case, we are not only the audience but also fully support the joint effort of our industry.
The WFSGI report underscores the dire consequences of physical inactivity on public health and the sporting goods industry. With non-communicable diseases on the rise, reversing this trend requires large-scale societal change and collaboration across sectors, including government, the private sector, and international organizations.
The WFSGI and major sporting goods companies are pledging to raise awareness, support active lifestyles, and leverage major sporting events to combat physical inactivity.
The WFSGI, alongside prominent sporting goods companies, is spearheading initiatives designed to increase physical activity levels worldwide. Recognizing that no single entity can address this issue alone, the industry is calling for coordinated efforts that span across sectors. This includes partnerships with governments, health organizations, and community groups to create environments that encourage active lifestyles.
Physical inactivity is on the rise, posing a major threat to public health and the sporting goods industry.
The sports world must confront reality: there is very limited data that suggests major sporting events significantly boost long-term sports participation.
The global decline in physical activity poses serious health risks, and the sporting goods industry is uniquely positioned to address this challenge through innovative initiatives.
Sport is more than just physical activity; it is a powerful force for positive social change. From promoting inclusion and teamwork to enhancing mental wellbeing, leading brands like Nike, Puma, and Pentland Brands are using their platforms to foster community, support equality, and champion crucial social causes.
We provide you a data-driven perspective on how major sporting events can transform cities and communities.
Sport is a powerful force for positive social change, promoting inclusion, teamwork, and mental wellbeing. From grassroots initiatives to global campaigns, leading brands like Nike, Puma, and Adidas are using their platforms to foster community, support equality, and champion important social causes.
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