CSR & Sustainability

The latest analysis and updates on what sportswear and sports equipment brands and retailers are doing to improve sustainability and corporate social responsibility.

Green claims

Green claims: How you get EU regulations and the eco-conscious consumer on board

2024-11-25T15:34:00+00:00By

How can sports and outdoor brands effectively communicate their sustainability efforts without falling into the greenwashing trap? In this expert guide, Dr. Diana Born presents a four-step approach to crafting impactful, data-driven green claims that not only build consumer trust but also align with science-based EU regulations.

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