Events

EVENT RADAR: TRADE SHOWS & CONFERENCES

Intertextile Shanghai Spring debuts pet fashion area
2026-03-02T16:20:00+00:00By SGI Europe Editorial Team
A new dedicated zone at Asia’s biggest apparel textile fair signals how seriously the industry is taking China’s booming market for pet fashion.
Texworld Apparel Sourcing Paris 2026: Event guide
2026-01-26T07:27:00+00:00By SGI Europe Editorial Team
With 1,100 exhibitors and expanded activewear focus, the 2-4 February show addresses supply chain shifts and near-sourcing demand.
Q1 2026 Event Radar: trade shows and conferences
2026-01-04T10:42:00+00:00By SGI Europe Editorial Team
January through March 2026 delivers the sporting goods industry’s densest concentration of strategic gatherings – from retail tech to fabric innovation.

TRADE SHOWS

FIBO 2026: AI reshapes the fitness industry

2026-04-14T13:34:00+01:00By Valentina Giannella

From the Confex Hall to the Tech Valley, FIBO 2026 makes its most ambitious pivot yet – here’s what matters for sporting goods professionals.

ISPO 2026 box office opens in Amsterdam

2026-03-31T12:07:00+01:00By SGI Europe Editorial Team

Raccoon Media Group launches ticket sales for the trade fair’s first Amsterdam edition — with early-bird expo passes at €29 and Leaders’ Summit seats from €495.

European Outdoor Week 2026: The industry is moving from “No Excuses” to tangible action

2026-03-23T11:38:00+00:00Sponsored by MagNet

From May 14–19, 2026, Riva del Garda will host the European Outdoor Week, with 400 brands confirmed.

Germany’s golf fair Rheingolf draws 10,000 visitors

2026-03-11T07:06:00+00:00By SGI Europe Editorial Team

Germany’s consumer golf fair drew 10,000 visitors to Düsseldorf and added a wellness section, reflecting golf’s growing lifestyle positioning.

Intertextile Shanghai Spring debuts pet fashion area

2026-03-02T16:20:00+00:00By SGI Europe Editorial Team

A new dedicated zone at Asia’s biggest apparel textile fair signals how seriously the industry is taking China’s booming market for pet fashion.

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WEBINARS

Watch now: Engaging consumers through physical activity narratives
2026-01-26T15:03:00+00:00By SGI Europe Editorial Team
Nike and ASICS share exclusive insights into engaging consumers through physical activity marketing and communication campaigns.
Watch now: The New Luxury in China’s $40B Sports Market
2026-01-26T12:27:00+00:00By SGI Europe Editorial Team
Watch SGI Europe & Hot Pot to analyze FY2025 e-commerce data and the shift toward high-performance gear in China’s $40B sports market.
Watch now: 5 major trends in China’s lifestyle landscape
2025-12-09T09:24:00+00:00By SGI Europe Editorial Team
Chinese consumers are spending more on premium sportswear and outdoorwear. Watch our Expert Talk to learn what this means for international brands.

Explore SGIE webinars

Sporting events

How major sporting competitions translate into commercial opportunity—tracking sponsorship strategies, brand activations, and the business implications of cultural moments.

Sporting events

FanDuel Sports Network to wind down

2026-04-14T15:22:00+01:00By Pedro Rodríguez

Main Street Sports Group is preparing to close, leaving 13 NBA and seven NHL teams to rebuild local broadcast revenue from near zero.

LaLiga signs with Polymarket

2026-04-13T10:39:00+01:00By Pedro Rodríguez

LaLiga has become the first European football league to sign a deal with a prediction market – in this case Polymarket, the world’s largest.

2027 European Games to include padel

2026-03-23T13:52:00+00:00By SGI Europe Editorial Team

The International Padel Federation confirms the racket sport will be a medal event in Istanbul next June, building its case for Olympic inclusion.

LaLiga posts record revenue, and Europe’s football hierarchy holds firm

2026-03-20T16:33:00+00:00By Pedro Rodríguez

Spain’s top football league posted its strongest financial season on record, driven by commercial income topping €1.5 billion for a third straight year.

Genesis Motor launches European amateur golf cup

2026-03-19T12:01:00+00:00By SGI Europe Editorial Team

The South Korean automaker extends its European golf strategy beyond the professional tour with a six-stop qualifying series culminating at the Genesis Scottish Open.

NHL commits to multi-year Germany expansion

2026-03-18T12:44:00+00:00By SGI Europe Editorial Team

North American ice hockey’s top league commits to staging regular-season games in Germany for at least three consecutive years, starting Dec. 2026.

Saucony continues its campaign of invitation-only footraces

2026-03-12T16:10:00+00:00By Pedro Rodríguez

The invitation-only relay format, now staged in five cities, anchors Saucony’s record marketing investment as FY 2025 sales topped $533m.

Rafa Nadal Academy takes padel tour to US

2026-03-12T10:42:00+00:00By SGI Europe Editorial Team

Four events in Miami, Austin and New York City mark the circuit’s first transatlantic expansion, backed by court-booking platform Playtomic.

CrossFit gets its HYROX with $15m Xenom launch

2026-03-09T16:52:00+00:00By SGI Europe Editorial Team

The $15m-backed series applies HYROX’s fixed-format, global-circuit model to CrossFit, opening in Texas in June 2026 with 11 events planned for Season 1.