Consumer

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  A glimpse of Saudi padel

  2025-02-24T07:32:00+00:00By Pedro Rodríguez

  Saudi Arabia is the Middle Eastern country with the highest number of padel players. Over the next five years (by 2030) Saudi Arabia hopes to register 5,000 players in local competitions.

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  Global footwear market expected to grow 4.2% a year to 2029

  2025-02-07T14:06:00+00:00

  Over the period, the size of the market is expected to increase by $103.6 billion.

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  Cambodia’s footwear exports up 23% in 2024

  2025-02-07T14:06:00+00:00

  In 2024, Cambodia’s footwear exports rose by 23 percent to $1.68 billion, according to the Ministry of Commerce.

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  A balancing act for the industry – WFSGI and McKinsey report of 2025

  2025-03-04T15:26:00+00:00By Mattias Björklund

  The report identifies physical inactivity as a market with potential for sporting goods companies.

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  Strava’s latest 'Year in Sport' report highlights preference for more relaxed workouts

  2024-12-10T14:10:00+00:00By SGI Europe Editorial Team

  People no longer push to the extremes in their fitness routines while run clubs are emerging as the new social hotspots.

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  Tennis players in the world rise above 100 million for the first time

  2024-12-04T21:19:00+00:00By Dr. Rosarita Cuccoli

  Asia is the continent with the highest absolute number of players, while the US is the country with the highest number of tennis players.

More Trends

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  Hanesbrands supports the homeless in the US for the 15th time

  2024-12-16T21:32:00+00:00By Mattias Björklund

  The Hanes for Good program is celebrating its 15th year of helping the homeless.

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  The New Creative Collectives: a strategic shift in outdoor and sports culture

  2024-10-21T15:37:00+01:00By Fredrik Ekström

  How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands fully embrace this transforming consumer landscape. In this last out of four articles Ekström explains why Creative Collectives are a key to the active consumer.

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  From Fandom to Fundom: transforming brand engagement

  2024-10-21T15:36:00+01:00By Fredrik Ekström

  How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In our mini-series brand strategist Fredrik Ekström explains the transformation of the consumer and in this third out of four articles introduces the expression of “Fundom” and what it means for brands.

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  Trailfulness: Embracing mental well-being as a strategic imperative in the outdoor industry

  2024-10-21T15:35:00+01:00By Fredrik Ekström

  In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but shows strategic opportunities for brands how to evolve a deeper relationship with their customers. In this second out of four articles Ekström explains how (mental) well-being can become a crucial part for their products, services and storytelling. For this he also introduces the expression of “Trailfulness”.

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  Brand activism: The strategic imperative of “what” over “why”

  2024-10-21T15:35:00+01:00By Fredrik Ekström

  How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands get their positioning right and evolve a deeper relationship with their customers. In this first out of four articles Ekström explains why the “what” is nowadays more important than the eternal “why”.

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  Head is the number one tennis racquet choice in Europe

  2024-10-15T17:02:00+01:00By Mattias Björklund

  Data shows that in seven out of eight key European countries, Head racquets are the first choice of players H1 2024.

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