Consumer

In the end it all is centered around the consumers. These are the persons the brands want to attract, the comapanies want to make money with. Delve into the latest consumer trends and get to know the latest market statistics.

Latest consumer story

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A balancing act for the industry – WFSGI and McKinsey report of 2025

2025-03-04T15:26:00+00:00By

The report identifies physical inactivity as a market with potential for sporting goods companies.

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