News and insights about brands in the sporting goods industry
Everything you need to know about the most important brands like Nike, Adidas or Lululemon and up and coming brands in the sports business
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News briefsLacoste partners with Haddad Brands on kidswear
The two companies have entered a five-year global partnership agreement.
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News briefsPuma collaborates with Squid Game
The collection was released coinciding with the launch of the show’s second season on Dec. 12, 2024.
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News briefsReebok teams up with LIV Golf team led by Bryson DeChambeau
The sportswear brand has announced a partnership with Bryson DeChambeau and his LIV Golf team Crushers GC.
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News briefsAdidas releases tech-packed EURO 2025 match ball
Konektis, the official match ball of UEFA Women’s EURO 2025, is here.
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News briefsDecathlon’s Wedze offering will be gradually integrated into the Quechua range
The move is part of Decathlon’s strategy to simplify its portfolio, introduced in March 2024.
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News briefsIntersport official partner of Men’s World Championship 2025 in handball
After the deal with EA, Intersport International signs a partnership with one of the biggest indoor ball sports.
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ArticleYardsale innovates ski gear with magnetic pole technology
The new US-based ski lifestyle brand is transforming slopes with magnetic pole technology, stylish designs, and a focus on the everyday skier experience.
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News briefsDPS unveils full-carbon-fiber carving skis
The Utah-based ski company redefines alpine carving skis with full-carbon fiber technology.
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News briefsNike and NFL extend sponsorship deal through 2038
Nike has been busy signing teams and athletes since the new CEO Elliot Hill started in October. The latest signing is with the NFL.
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News briefsNike secures multi-year deal with the Uruguayan Football Association
The sportswear brand will be AUF’s exclusive sports sponsor and supplier.
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News briefsNike announces 12-year extension with Brazilian Football
The extension marks the beginning of the fourth decade of their partnership.
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News briefsH&M Move partners with Zlatan Ibrahimović
The former footballer is Sweden’s all-time top scorer and has won league titles in four countries.
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News briefsSwedish Alpine Ski Team partners with Shred
Ski Team Sweden Alpine has started a new collaboration with alpine and snowboarding hardware manufacturer Shred.
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News briefsTechnoSport launches debut winter range
The Indian brand is expanding its offering beyond gym and athleisure wear.
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News briefsLuanvi founder among the dead in Valencia
Vicente Tarancón, CEO of Luanvi, was among the victims of the 29 October floods in Valencia.
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ArticlePOC presents third Hedvig Wessel signature collection
The new line celebrates the roots and creativity of the Norwegian freeride champion.
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News briefsTechnogym signs partnership deal with Milano Cortina 2026
It will be Technogym’s tenth experience as the official supplier of the Olympics, which started at Sydney 2000.
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News briefsOn Running has opened its London office
The newly opened London office of On wants to give the employees inspiration from its design.
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News briefsMessi´s new mate mate
Mate is the national drink in Argentina. The thermos company Stanley has now done the ultimate mate-thermos-deal together with the ultimate mate-drinker.
