This is how the sporting goods industry deals with CSR & Sustainability
Wether it is about circular economy, ESG, or equality and diversity in the sports business we got you covered.
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ArticleHanesbrands supports the homeless in the US for the 15th time
The Hanes for Good program is celebrating its 15th year of helping the homeless.
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ArticlePuma revises climate target for 2030 and looks ahead
Puma, a top manufacturer, is transforming its production to be more sustainable. The German company, therefore, recently adjusted its climate target for 2030.
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ArticleNew biodegradable midsole technology unveiled by OrthoLite Cirql at ISPO Munich
Cirql Zero offers complete biodegradability and scalability and aims to reshape sustainability standards in the footwear industry.
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ArticleRental business is a driving force with double-digit growth at Intersport Austria
Winter sports accessibility is increasing as expanded rental services, sustainability initiatives and family-friendly offers at Intersport Austria lead to solid growth.
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ArticleRecycling partnership targets French textile circular economy
Nouvelles Fibres Textiles and Reju want to tackle the problem of textile waste by creating sustainable recycling systems for producing Reju PET, a polyester with a 50 percent lower carbon footprint than virgin material.
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ArticleGreen claims: How you get EU regulations and the eco-conscious consumer on board
How can sports and outdoor brands effectively communicate their sustainability efforts without falling into the greenwashing trap? In this expert guide, Dr. Diana Born presents a four-step approach to crafting impactful, data-driven green claims that not only build consumer trust but also align with science-based EU regulations.
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ArticleUN resolution acknowledges sport as an enabler of sustainable development
The UN General Assembly unanimously ratified the resolution.
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News briefsStudy confirms importance of climate action to safeguard Winter Olympics
The number of potential future host locations for the Olympic Winter Games will depend on whether the world experiences a low, mid or high GHG emissions scenario, explains the study.
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ArticleActive Apparel Group secures B Corp certification
Following Arena, Allbirds and recently Bollé, Active Apparel Group has secured a B Corp certification.
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News briefsVolcom starts outerwear rental service
Skate and skiwear brand Volcom, part of Authentic Brands Group, has started a rental service for snowwear garments.
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ArticleNeocurve is Asics’ first locally produced sneaker
Asics has released the Neocurve, a sneaker with a retro look made from recycled materials, including discarded footwear, locally collected and produced in the EU.
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ArticleNew partnership promotes transparency in tracing plastics recycling
A recycling advisory firm and blockchain platform are enhancing transparency and accountability in plastic recycling with a credible data system.
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ArticleCarbios and several partner brands unveil first 100% ‘fiber-to-fiber’ biorecycled T-shirt
The French biotech company, along with On, Patagonia, Puma, PVH Corp and Salomon, introduces the world’s first T-shirt made entirely from biorecycled textile waste.
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ArticlePolartec: A pioneer in supporting sustainable transformation
For decades, Polartec has been at the forefront of performance, comfort and sustainability with its innovative products. With the new “Beyond Begins Today” campaign, the company draws attention to the most important issues of our time, while celebrating its latest planet-conscious product innovations.
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ArticleThe New Creative Collectives: a strategic shift in outdoor and sports culture
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands fully embrace this transforming consumer landscape. In this last out of four articles Ekström explains why Creative Collectives are a key to the active consumer.
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ArticleCare & Repair as a tool for more sustainability, durability and customer loyalty
For a long time, product repair was not part of the service offering of many brands. But this has changed dramatically. It has also proven to be an excellent customer loyalty tool. Learn how different brand approaches lead to success.
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SponsoredISPO Munich’s focus on the sustainable consumer: The Sustainability Hub in partnership with Patagonia
The Sustainability Hub in partnership with Patagonia at ISPO Munich showcases innovations and provides the latest information about ESG standards. Here is the program.
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ArticleFrom Fandom to Fundom: transforming brand engagement
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In our mini-series brand strategist Fredrik Ekström explains the transformation of the consumer and in this third out of four articles introduces the expression of “Fundom” and what it means for brands.
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ArticleTrailfulness: Embracing mental well-being as a strategic imperative in the outdoor industry
In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but shows strategic opportunities for brands how to evolve a deeper relationship with their customers. In this second out of four articles Ekström explains how (mental) well-being can become a crucial part for their products, services and storytelling. For this he also introduces the expression of “Trailfulness”.
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ArticleBrand activism: The strategic imperative of “what” over “why”
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands get their positioning right and evolve a deeper relationship with their customers. In this first out of four articles Ekström explains why the “what” is nowadays more important than the eternal “why”.
