This is how the sporting goods industry deals with CSR & Sustainability
Wether it is about circular economy, ESG, or equality and diversity in the sports business we got you covered.
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Article
Polartec: A pioneer in supporting sustainable transformation
For decades, Polartec has been at the forefront of performance, comfort and sustainability with its innovative products. With the new “Beyond Begins Today” campaign, the company draws attention to the most important issues of our time, while celebrating its latest planet-conscious product innovations.
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Article
The New Creative Collectives: a strategic shift in outdoor and sports culture
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands fully embrace this transforming consumer landscape. In this last out of four articles Ekström explains why Creative Collectives are a key to the active consumer.
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Article
Care & Repair as a tool for more sustainability, durability and customer loyalty
For a long time, product repair was not part of the service offering of many brands. But this has changed dramatically. It has also proven to be an excellent customer loyalty tool. Learn how different brand approaches lead to success.
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Sponsored
ISPO Munich’s focus on the sustainable consumer: The Sustainability Hub in partnership with Patagonia
The Sustainability Hub in partnership with Patagonia at ISPO Munich showcases innovations and provides the latest information about ESG standards. Here is the program.
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Article
From Fandom to Fundom: transforming brand engagement
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In our mini-series brand strategist Fredrik Ekström explains the transformation of the consumer and in this third out of four articles introduces the expression of “Fundom” and what it means for brands.
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Article
Trailfulness: Embracing mental well-being as a strategic imperative in the outdoor industry
In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but shows strategic opportunities for brands how to evolve a deeper relationship with their customers. In this second out of four articles Ekström explains how (mental) well-being can become a crucial part for their products, services and storytelling. For this he also introduces the expression of “Trailfulness”.
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Article
Brand activism: The strategic imperative of “what” over “why”
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands get their positioning right and evolve a deeper relationship with their customers. In this first out of four articles Ekström explains why the “what” is nowadays more important than the eternal “why”.
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Article
Green claims: How you get EU regulations and the eco-conscious consumer on board
How can sports and outdoor brands effectively communicate their sustainability efforts without falling into the greenwashing trap? In this expert guide, Dr. Diana Born presents a four-step approach to crafting impactful, data-driven green claims that not only build consumer trust but also align with science-based EU regulations.
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Article
Nemo: How customer centric design philosophy for meaningful action works
In an exclusive interview, NEMO Equipment shares how their customer-centric design philosophy fuels eco-conscious innovation in outdoor gear.
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Article
eBay expands Circular Fashion Fund globally
With a $1.2 million investment to advance sustainability in fashion through 2025, the Circular Fashion Fund is now supporting global startups.
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Article
Ski Industry Climate Summit returns to ISPO Munich 2024
The trade show hosts Atomic’s second Ski Industry Climate Summit with partners POW, FESI and EOG, spotlighting climate action in winter sports.
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Article
Four more cities will join IOC and UN-Habitat “Sport for Sustainable Urban Development Initiative”
This initiative helps tackle the rapid growth of the population living in urban areas, which requires effective, sustainable policies in these areas.
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News briefs
Decathlon and Unspun form strategic partnership on manufacturing innovation
The new partnership is part of Decathlon’s wider sustainability strategy.
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News briefs
Allyson Felix launches company to empower women
Felix is joined by business partner and brother Wes Felix and sports executive Cosette Chaput.
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News briefs
The winners of the IOC Climate Action Awards 2024
These awards honor the efforts by National Olympic Committees, International Federations and athletes to help address climate change through sports.
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News briefs
Paris 2024 sports equipment and other assets get a second life
Around 90% of the sports equipments and other assets used in Paris will be reused
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News briefs
European Tour group launches a tool to track players’ travel-related GHG emissions
Travel currently accounts for 35 percent of a DP World Tour events total GHG emissions.
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Article
Frisk's Reju opens its first textile regeneration center
The French textile regeneration specialist launched its first textile-to-textile regeneration hub in Frankfurt, Germany, targeting polyester waste recycling.
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Article
Puma works with influencer to highlight use of leather versus vegan leather
Puma launches #KnowYourStuff, an educational content series that wants to discuss the use of leather vs vegan leather.
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Article
Atomic publishes new Impact Statement
The ski maker’s 2024 Impact Statement highlights its commitment to sustainability, outlining goals like reducing GHG emissions and fostering eco-friendly innovations.