Retail insights from the sporting goods industry
All about e-commerce, in-store, and multichannel in the sports business
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Article
Swiss sports market FY 2024 – Small decline, turnover of €2.1bn
Like many others, the Swiss market for sports has had trouble sustaining growth since the pandemic. SGI Europe has gotten hold of Peter Bruggmann, CEO of ASMAS, the Swiss sports retail association, to obtain details on how the Swiss market developed in full-year 2024. SGIE: How does the ...
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Article
Puma opens first European flagship store on iconic shopping street
The 2,200-square-meter store is located on a London shopping avenue, Oxford Street, among such competitors as Asics, Adidas and Champion.
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News briefs
Sports Direct opens 2,800-sqm store at big UK mall
Frasers Group has unveiled its latest Sports Direct store at Trafford Palazzo in Manchester.
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Article
Intersport rolls out football specialist store format, set to launch in up to 20 markets
The 1,200-square-meter store in Athens, Greece, includes an in-game presence partnership with EA Sports FC 25, a Puma Footlab initiative to engage Gen Z and an indoor football court to test gear.
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Decathlon Germany to open stores at Galeria locations
Decathlon Germany’s expansion plans with Galeria: from Konstanz to Leverkusen. New hires will number in the thousands.
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News briefs
Frasers expands partnership with MAP Active to expand in South Asia
The plan is to open more than 350 stores in the region over the long term.
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News briefs
Dutch withdrawal provokes loss in Sprinter’s FY24
Overall revenue growth could not overcome one-off impairments.
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Article
Zumiez posts Q4 operating profit, but cautious on FY25 view
Gross margin improved to 36.2 percent and comparable store sales grew to 5.9 percent.
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News briefs
Intersport Germany confirms strategy and management changes at AGM
The retailer has reaffirmed its growth strategy and appointed Oliver Krumholz as Supervisory Board Chair.
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Article
Baltic sporting goods market holding its breath as Decathlon increases its presence in 2025
However, the French giant’s regional investments may also be good news for local retailers.
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News briefs
Lululemon has opened in Regent Street
The new flagship store in London’s shopping epicenter really stands out.
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Article
IcanIwill opens its first store
Swedish training and lifestyle brand IcanIwill opens its first physical store in its home country.
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Article
Fútbol Emotion makes a move in Italy
FE acquired the entire chain’s parent, Free Time Management Group, from Fanatics Italy.
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News briefs
Skechers opens up in Milan and Stockholm
Skechers has expanded its retail presence in Italy with a new concept store on Milan’s Corso Buenos Aires, the city’s premier High Street for shopping. The store brings its comfort footwear, apparel and accessories, including the brand’s popular Hands Free Slip-ins and Performance collection. Source: Skechers Skechers store ...
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Article
Sports Direct launches new membership program
Sports Direct, part of Frasers Group, has unveiled a membership program to bridge the gap between in-store and online shopping.
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Article
Frasers forms ten-year partnership with GMG to launch Sports Direct in MENA
A 50-store expansion plan is set to increase Frasers Group’s footprint in the Gulf region and Egypt.
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Article
New US, European licensing deals for Reebok
Galaxy will be handling the US alone but the UK and Europe through a joint venture.
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News briefs
Nike opens a new store in Madrid
The store is located at walking distance from the Santiago Bernabéu stadium.