All Marketing articles
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News briefsMizuno partners with Superbike World Championship
The Japanese sportswear brand becomes WorldSBK’s official footwear partner.
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News briefsAsics enters tennis collab with French fashion brand
For its first head-to-toe tennis colab, Asics has teamed up with French A.P.C.
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ArticlePerfect Moment brings F1-speed to the slopes
Luxury ski brand Perfect Moment releases a Formula One-inspired ski collection in collaboration with BWT Alpine Formula One Team.
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News briefsPuma launches a new ad campaign for running
“Go Wild” is the big running campaign for Puma that really gets attention right now.
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News briefsDecathlon responds to consumers demands and launches everyday clothing
After testing the market, Decathlon now rolls out its first collection of clothes for everyday life.
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ArticleHavaianas partners with super model, flip-flop market to reach $5.38bn in 2030
Flip-flops are a global cash machine. Brazilian brands like Alpargatas (Havaianas) and Vulcabras are producing more than ever.
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ArticleAdidas and Bundesliga back in official matchball partnership
After eight seasons, Adidas footballs will return to the pitches of the Bundesliga and Bundesliga 2.
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SponsoredHow sporting goods and fitness brands can leverage sports trends to strengthen brand equity
The Global Sports Properties 2025 report highlights key momentum drivers offering brands a roadmap to remain relevant in an evolving market.
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ArticlePuma replaces Nike as official matchball supplier to Premier League
Already the partner to Serie A in Italy, Puma will start to deliver matchballs to all Premier League games in 2025/26.
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ArticleAdidas replaces Nike as Liverpool kit partner for €357m
Adidas and the club will sign a five-year partnership in August to start together in the 2025/26 season.
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News briefsSaucony launches “Run as One” global campaign
The new campaign celebrates running as a collective experience that transcends physical activity and intersects with culture.
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News briefsDecathlon partners with NBA player Alex Sarr
The 19-year-old rising star plays for the Washington Wizards.
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ArticleWellness to ‘Healthness’: Technogym’s latest concept
Technogym’s founder and CEO, Nerio Alessandri, announced at the most recent edition of the Wellness Congress.
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News briefsAdidas and England Squash agree new partnership
The deal saw Adidas become the official clothing and shoe partner of the governing body.
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News briefsPremier Padel and Hexagon Cup form strategic partnership
The partnership is set to lead to the first-ever FIP Intercontinental Cup this summer.
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News briefsLululemon announces Lewis Hamilton as a new brand ambassador
The seven-time F1 world champion is also internationally admired as a style leader.
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ArticleAdidas to sponsor Kings League
The seven-a-side league is starting to get attention from major brands.
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News briefsA1 Padel has a new official court
The company courts will now be installed for the purpose elsewhere in Spain.
