All Marketing articles
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ArticleThe retail model of the future: From provider to ‘life enricher’
Retail expert Frank Rehme on the future of brick-and-mortar sports retail, what it has to do with Thermomix, why salespeople should become life enrichers and the role of gamification in stores.
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News briefsPolish brand to outfit Polish national volleyball
Polish brand 4F has secured a multi-year deal as technical supplier to Poland’s national volleyball teams.
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ArticleAdidas to replace Puma in new track and field partnership
Adidas will put their stripes on the athletes of the Norwegian track and field national team for the coming eight years.
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News briefsJoma to sponsor padel in Asia-Pacific
Joma becomes official technical sponsor of Asia Pacific Padel Tour (APPT).
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News briefsWhat Puma King looks like in the eyes of Rihanna
Superstar continues her Puma collab with an intense blue football-inspired boot designed for sizzling moves on the world’s red carpets.
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News briefsNike launches the After Dark Tour
The new race series invites women to nighttime running events in major cities around the world.
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ArticleArmada’s first ever ski boot is out
The freeski brand of Amer Sports makes a major investment to manufacture a new, high-quality ski boot in five versions.
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News briefsXXL starts its own women’s fitness brand
In-house brands are often the most lucrative products for retail chains. Now XXL has expanded its portfolio with Bounce, a women’s fitness brand.
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News briefsPirelli and Australian Open sign partnership
Pirelli is the new tire partner of the Australian Open.
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News briefsOysho to use Q-Cycle yarn
Oysho, a brand in the Inditex portfolio, will use the Q-Cycle recycled polyamide yarn in a range of compression garments.
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News briefsStella McCartney launches a sneaker with Balena
The British fashion designer Stella McCartney is launching a sneaker collection in collaboration with Balena, a Tel Aviv-based circular economy startup founded in 2020.
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ArticleCastore partners with its third F1 team
Formula One spotlight on: Just after Adidas entered the racewear business, Castore announced its third partnership deal, this time with a French team.
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ArticleAdidas takes up racing battle with Puma – joins F1 team
Puma gets company in the F1 business as big brother Adidas joins the racing circus and partners with the Mercedes-AMG Petronas team.
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News briefsMacron and Bradford extends partnership
Macron and English Football League Two club Bradford City AFC have announced the renewal of their technical partnership.
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News briefsCCM partners with USA Hockey National Teams
CCM Hockey Partners with USA Hockey National Teams as an official supplier.
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News briefsReebok teams up with LIV Golf team led by Bryson DeChambeau
The sportswear brand has announced a partnership with Bryson DeChambeau and his LIV Golf team Crushers GC.
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News briefsVans opens skateable flagship store
Originally opened in 2019, Vans’ Oxford Street store has been transformed into a new retail and community hub, in celebration of the brand’s three passions: skateboarding, music and art. The installation has been curated to “showcase skateboarding culture through elevated architectural and retail design,” and was designed by Milan-based architecture ...
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News briefsAdidas releases tech-packed EURO 2025 match ball
Konektis, the official match ball of UEFA Women’s EURO 2025, is here.
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ArticleSix years on, UA retells its ‘story’ to investors
Its founder back at the helm, the American “sports house” seeks to streamline operations and increase profit by bringing everything back to its logo and its story.
