A new Spanish firm, Help Snowboards, hit the market in...

2018-12-18T00:00:00

A new Spanish firm, Help Snowboards, hit the market in October with a two-pronged strategy. First, it is aiming to keep prices low and quality high by eliminating retail distribution and selling direct to customers, exclusively through its website. Second, to deal with the issue of showrooming, where consumers try ...

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