Adidas has recruited Kendall Jenner, the 21-year-old supermodel and reality...

2017-06-01T00:00:00

Adidas has recruited Kendall Jenner, the 21-year-old supermodel and reality TV star, as brand ambassador for Adidas Originals. She personally made the announcement to her 81 million followers on Instagram. Jenner's brother-in-law, Kanye West, already has a highly popular collaboration with Adidas since 2013 for its Yeezy Boost. Her sister, ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

SUBSCRIBE TODAY!

View all subscription plans on our subscription page.