Adidas is launching in New York today the Energy Boost,...

2013-02-13T00:00:00

Adidas is launching in New York today the Energy Boost, a new lightweight running shoe with a midsole material made of thermoplastic beads that are fused together. The cushioning technology has been developed together with BASF, the large German chemical group. It is said to be providing more comfort as ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.