Adidas partners with the Saudi Arabian Football Federation

Adidas_Logo.svgz

The Saudi Arabian Football Federation (SAFF) has announced the signing in Doha of a new partnership contract with Adidas. From March 2023 and until 2026, the German sportswear brand will be the exclusive supplier of all training and match clothes for the Saudi national football teams. SAFF currently has an ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.