Adidas plans to use the opportunity of the 2012 UEFA...

Adidas plans to use the opportunity of the 2012 UEFA Euro championship to grow significantly in Poland and solidify its market leadership in Ukraine, the two host countries. Herbert Hainer, the company's chief executive, said that Adidas wants to be No. 1 in Poland by 2015, taking the top spot ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.