Adidas presents its first fully recyclable running shoe

Adidas has unveiled the new Futurecraft.Loop, a 100 percent recyclable performance running shoe that is meant to contribute to the global battle against plastic waste. The company has described the shoe as its “first running shoe that is made to be remade.” The Futurecraft.Loop is aimed at enabling a “closed ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.