Adidas signs mammoth Man United deal

2014-07-23T00:00:00

Manchester United has sealed a technical sponsorship and dual-branded licensing deal with Adidas starting next year at a record price of £750 million (€949.40m-$1,280.15m) for ten years, putting an end to a 13-year relationship with Nike. Adidas justified the eye-popping price tag by stating that it should make £1.5 billion ...

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