After launching the first connected tennis racquet in 2012, Babolat...

After launching the first connected tennis racquet in 2012, Babolat is launching the first connected tennis bracelet. The new product, which is completely dedicated to tracking the wearer's performance on the tennis court, is already available in the stores. A bracelet co-branded with Roland-Garros, the tennis tournament in Paris which ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.