Anta reinforces its sales and multi-brand strategy

2017-03-14T00:00:00

Anta Sports Products reinforced its status as the leading Chinese sports company last year, with a sales increase of 20.0 percent to 13,345.8 million yuan renminbi (€1,806.4m-$1,932.2m). The Anta brand's positioning as an affordable and increasingly functional Chinese brand has enabled it to more than quadruple in size in the ...

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