Armstrong Invests In Sram And Returns To The Tour De France

2008-09-26T00:00:00

Lance Armstrong is returning to the Tour de France, but something will be a little different. In the 2009 Tour, he will be using SRAM equipment, a change from his usual Shimano. Not only that, but he is reportedly joining the financially troubled Lehman Brother Merchant Bank in acquiring 40 ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.