As part of the growing concentration of sports and outdoor...

As part of the growing concentration of sports and outdoor retailing across Scandinavia, Friluftsland, a major Danish retailer and wholesaler of outdoor products, has taken over Playground in Sweden. Frilufstland had seven outdoor stores in Denmark and two in Sweden, but it closed one of the latter recently. Playground achieved ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.