Asics Corp. has joined the industry-wide connected fitness movement by...

2016-02-25T00:00:00

Asics Corp. has joined the industry-wide connected fitness movement by acquiring FitnessKeeper, a company in Boston that owns Runkeeper, a popular GPS-based running app. The takeover should allow the brand to obtain data that will help to guide its marketing activities. FitnessKeeper was founded in 2008 and its app is ...

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