Asics Olympic collection for Japan stands for sustainability and diversity

Asics the Olympics June 2024

The upcoming Summer Olympics and Paralympics in Paris will see a wealth of product releases in terms of athletes’ clothing, footwear and other equipment. The Japanese team has now been kitted out with clothing and footwear by Asics. The brand says it created its collection around three themes: conditioning, sustainability ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.