Bluestar Alliance, the new owner of Hurley, is moving quickly...

2020-01-11T00:00:00

Bluestar Alliance, the new owner of Hurley, is moving quickly to turn Nike's former action sports brand into a licensed operation. According to ShopEatSurf, it has signed contracts for the U.S. with companies specializing in men's clothing, women's clothing and swimwear. The licensees will rehire some or all of Hurley's ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

SUBSCRIBE TODAY!

View all subscription plans on our subscription page.