Former Levi’s president Jennifer Sey launches XX-XY Athletics

By 2024-03-28T08:58:00

XX-XY-Athletics

Jennifer Sey, the former Levi’s Global Brand President, is launching her own direct-to-consumer athletic apparel brand, XX-XY Athletics. The new brand is meant to offer premium casual athletic clothing while also focusing on a message that recommends “being brave, telling the truth, and protecting women’s sports.” No athletic or fitness ...

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