Columbia hires new brand president for PrAna

2023-08-01T07:01:00

prAna_Logo_F19

Columbia Sportswear has named Tricia L. Shumavon as the new brand president of its PrAna brand. Most recently, Shumavon served as Global Vice President of Women’s, Men’s, and Kids sportswear apparel for Adidas in Europe. She will begin her new role in September. Her prior experience includes stints at Nike, ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

SUBSCRIBE TODAY!

View all subscription plans on our subscription page.