Confirming an article in Boardsports Source, Adidas says it is...

Confirming an article in Boardsports Source, Adidas says it is building up a dedicated action sports team for Europe, the Middle East and Africa (EMEA) under the Adidas Originals umbrella, servicing primarily the skate and snowboard community. The Western Europe unit has been run since last year by Bjorn Wiersma, ...

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