Authentic Brands Group (ABG) has entered into a partnership with David Beckham to co-own and manage his brands and businesses, which include endorsements with Adidas, Tudor, Maserati, EA Sports, Sands and Diageo.
SIGN-INif you are already a subscriber of SGI Europe
Become an SGI Europe Professional subscriber
Get access to what the top decision makers are reading in the sporting goods industry:
Access to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
Access exclusive content before it breaks to the public, scoops and breaking news
Essential E-mail Briefings with the latest analysis and most important industry developments of the international market
C-Suite Interviews, guest chronicles from industry experts and leaders that are shaping the future of the industry
Organisation-wide access across offices, people and devices