Wolverine sells Champion footwear license to HanesBrands

2022-07-01T12:07:00

Hanes_Champion_Keds_Wolverine_Logos

Wolverine Worldwide has announced that its wholly-owned subsidiary Keds, LLC has sold the Champion trademarks for footwear in the U.S. and Canada to HanesBrands Inc (its licensee for over 35 years) for $90 million in cash. As part of the agreement, Wolverine retains a perpetual license to continue using the ...

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