Decathlon Has A New Country Manager For The Usa

Juan-Luis Betancourt has become Décathlon’s new country manager in the USA, a country where the world’s second-largest sporting goods retailer is still struggling. Sales at its four remaining U.S. stores have been rising sharply in recent months, following the certification of many of its private label products, but while consumers ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.