Decathlon is launching a new private label, Itiwit, for a...

2017-03-14T00:00:00

Decathlon is launching a new private label, Itiwit, for a growing range of paddlesports products that it has been marketing under its Tribord brand. The name is inspired by the words “itinerary” and “inuits,” the Arctic tribes that introduced the kayak many centuries ago.

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