Dickies appoints new global creative director

VF_Logo_Vert_FullColor_NoReg_CMYK-medium

Dickies, the performance workwear brand of VF Corp., has hired Matt Lambert as its new global creative director, effective July 11. Lambert most recently worked with Backcountry, leading the company’s creative efforts. Previously, he spent eight years at Nike in various marketing roles, including in Shanghai.

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.