Nike links up with China's Pou Sheng for customer memberships

2022-01-14T17:45:00

Nike will link consumer membership data with Pou Sheng, the Chinese retailer owned by Yue Yuen, which operates Nike stores in more than 300 cities, serving about 150 customers each year. In an arrangement that resembles Nike’s recent member sharing deal with Dick’s Sporting Goods, the biggest sports retailer in ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

SUBSCRIBE TODAY!

View all subscription plans on our subscription page.